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Work experience

Dec 2014Jun 2015

Junior Sales Manager

Ethnicraft Indonesia

Responsible for the day-to-day running of stores. 

Typical work activities
  • managing and motivating a team to increase sales and ensure efficiency;
  • managing stock levels and making key decisions about stock control;
  • analyzing sales figures and forecasting future sales ;
  • analyzing and interpreting trends to facilitate planning;
  • using information technology to record sales figures, for data analysis and forward planning;
  • ensuring standards for quality, customer service and health and safety are met;
  • responding to customer complaints and comments;
  • organizing special promotions, displays and events;
  • attending and chairing meetings;
  • updating colleagues on business performance, new initiatives and other pertinent issues;
  • touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues;
  • maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing;
  • dealing with sales, as and when required.
  • Closing deal of IDR 380 million furniture sales at Ethnicraft Indonesia for Grain and Green’s client for Villa Rancamaya, Bogor. 
Nov 2013Nov 2014

Account Executive

Berita Satu Media Holdings

Acting as a link between clients and the company. I am responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. 

I must understand the clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. I manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.

Typical work activities

  • meeting and liaising with clients to discuss and identify their advertising requirements;
  • working with agency to devise an advertising campaign that meets the client's brief and budget;
  • working with the account manager to brief and assisting with the formulation of marketing strategies;
  • liaising with, and acting as the link between, the client and the company by maintaining regular contact with both, ensuring that communication flows effectively;
  • negotiating with clients and agency staff about the details of campaigns;
  • presenting creative work to clients for approval or modification;
  • handling budgets, managing campaign costs and invoicing clients;
  • writing client reports;
  • monitoring the effectiveness of campaigns;
  • undertaking administration tasks;
  • arranging and attending meetings;
  • making 'pitches', along with other media, to try to win new business for the agency.
  • Closing deal of IDR 100 million advertising package with SAAB International Group, the Swedish cutting edge aerospace and defense company as the first military company who advertise at The Jakarta Globe newspaper.
Mar 2014Mar 2014

Freelance Writer

FXZN Investment Limited

Writing interview article with Karl Rosenzweig. The idea is to promote and launch new office branch in Jakarta and publishing at Globe Asia Magazine. 



Public Relations
Sales Management
Business Strategy
Strategic Planning
Social Media Marketing
Online Advertising
Digital Marketing