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Hi, my name is Georjinah Anne. I am looking to secure a position within an organization, where I can bring immediate and strategic value as well as further develop my skillset to grow within the company whilst acquiring new ones.



B.A in Social Sciences and Humanities (Majoring in International Relations)

National University of Malaysia

Graduated with Honors (Dean's list)


Sijil Tinggi Persekolahan Malaysia (STPM)

SMK Taman Tasik, Ampang

Sijil Pengajian Malaysia (SPM)

SMK Taman Seraya

Work experience

Apr 2013Present

Associate of Business & Portfolio Management – Astro on the Go(AOTG)

Astro All Asia Broadcast Centre 

Summary: Responsible for managing the business portfolio of AOTG - ensuring implementation of revenue-generating initiatives, increasing app downloads & consumption of content, and continuous product development

  • Strategic customer acquisition:
    • Sales & marketing work force
    • Joint ventures 
    • Winback initiatives

        Achievements: -User registration of service growth of 60% in a span of 2 years

                         -App download growth of 66% in 2 years, along with various changes in                               consumer habits due to product push and marketing initiatives 

  • Development of product marketing strategy:
    • Push strategy -  trade marketing, onsite direct sales, face-to-face promoting, etc
    • Pull strategies - customer relationship management, campaign & promos, advertising (mass & targeted), etc

         Achievements: Spark Awards for Media Excellence (Asia Pacific) 2014 - Won                                       Silver for 'Best Mobile Solution Category'

                          Marketing Excellence Awards 2014 - Won Silver for 'Excellence in                                 Experiential/Event Marketing'                 

  • Customer-centric intelligence gathering (focus group & in-depth interview) - critical findings based on consumer behavior analysis, surveys and field visits

         Achievements: Prioritizing of business-critical requirements for product                                                  improvement 

  • Price-sensitivity analysis - based on competition, customer segments, etc 
  • Stakeholder management - reporting insights & intelligence to relevant stakeholders, ministries, etc
  • Product testing - developing scenarios from the business perspective and engaging with various teams within the product architecture for periodical UATs (User Acceptance Testing) various other tests such as QA testing, Beta testing, etc. 
  • Product training - Implementation of new product functions & product knowledge trainings to various sales & service touch points (direct sales/retail sales, customer service, telemarketing, call centres, etc)


    Sep 2010Mar 2013

    Executive of Network Planning & Development

    Proton Edar Sdn Bhd

    Summary: Developed strategies toward network and revenue enhancement - built a strong                           work force of dealers via processes and standardization 

    • Internal/External development; initiated new processes/standards to enhance efficiency of operations 

            Results: -Developed & implemented processes to enforce standards within the Proton                                 network of approximately 400 dealers (sales & after-sales)

                              -Implemented more Dealer Development Executives (DDEs) per area - from 12:1                             to 4:1 for better DDE-to-dealership engagement. This hastened process                                             implementations due to higher productivity and lesser traveling time by the                                   area DDEs

                               -Closure of non-performing dealerships as initiative to strengthen the network;                               SSE & SOE as tools of measuring overall performance (besides revenue) -                                         managed to rationalize the network by 20% due to non-performance and/or                                   non-compliance 

    • Strategic planning & network analysis:
      • Relocation plans, site evaluation & analyses, recommendation for new sites & opportunities, feasibility studies 

             Results: Lobbied for relocation/merging of dealers due to market saturation or                                              cannibalization - managed the remap of approximately 20 dealerships                                              nationwide for optimized performance

    • Miscellaneous:
      • Organized engagements between the management and its network - Proton's bi-annual network conventions 
      • Drafted the first 3S (Sales, Service & Spare Parts) Agreement and revised Proton's Sales Dealership Agreement

    Management Trainee

    Proton Edar Sdn Bhd

    Summary:  Experienced growth & self-development while being trained in product                                              knowledge, business acumen, sales and marketing, project management, etc 

    • Trained by the best people within and outside the industry
    • Performed on-the-job training (rotational basis), being exposed to various departmental/divisional job scopes to further understand how an organization works
    • Mentor-mentee monthly meetings and managerial reviews, and feedback sessions to inculcate critical thinking among the manage - HBR (Harvard Business Review) presentations and discussions, divisional SWOT analysis, etc

    Technical Skills

    • Microsoft Office (Excel, Word & PowerPoint)
    Business Intelligence
    • Enterprise Data Warehouse (EDW) - data warehousing, reporting & analysis 
    • Google Analytics (GA) - analytics & business intelligence