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Best-known for his compelling ability to connect customers to new products, George is ready to drive break-through technologies to wireless, security and RFID industry leadership with an excellent technical and commercial understanding of track-and-trace solutions. He is a change agent in large and small organizations. Disciplined, yet agile, he is successful in both highly structured and loosely-defined work environments. He has been consulting with clients on RFID in the retail, IT, healthcare, and manufacturing industries. George previously served as VP of global sales & marketing for Avery Dennison RFID, increasing market share from less than 5% to over 35% in six quarters. Revenues increased twenty-fold in two years. Before Avery, he created and ran the RFID division for Tyco Fire & Security, delivering an industry-first complete solution stack (hardware, software, and services). Partners included Intel, Microsoft, Oracle, EDS, Sun Micro, Thingmagic, OAT Systems, GlobeRanger, Quadrel, Printronix, and Raflatac. As Tyco's VP of EAS, he integrated Sensormatic’s $600 million anti-shoplifting product line into ADT sales channels, increasing revenue 24% in his first two quarters. In engineering VP roles at Sensormatic, George initiated design and re-engineering efforts. Quality improved by a factor of ten times, new product releases tripled on an annual basis, and development cycle times were cut in half. As the Tags SBU GM, he grew revenue 15% to $139M, with 2% better margin. Bringing a global perspective, he has opened factories and sales offices in China, and has spoken at conferences from Istanbul to Guatemala to Sydney, as well as in the U.S. and Europe. He served on the technical committee for the IDWorld conference held in Italy, and is recognized as a Subject Matter Expert and Trusted Advisor by RFIDWizards. George holds one US patent with two applications pending. He received his BS degree with honors from Clemson University.

Work experience


Consultant / Vice President

DRACS Consulting Group
Executive search in RFID and IT services. Strong background in SAP, Oracle, RFID, supply chain, ebusiness, networking, and legacy systems. Custom solutions in threat assessment and global project coordination.
Oct 2007Present


RLD Consulting LLC
George Reynolds is currently consulting under the RLD LLC banner. He has been retained in the past fifteen months for patent and intellectual property investigations, market entry strategy development, merger and acquisition due diligence, competitive analysis, and public policy in areas involving track and trace and security technologies such as RFID, EAS, and other anti-theft and electronic tagging techniques..
Jan 2006Sep 2007

Vice President Worldwide Sales and Marketing

Avery Dennison RFID
Drove revenue increases of a start-up RFID label product line over 5X in year one and over 3.5X in year two with minimal ASP erosion. Improved target compliance market share from <5>30% in six quarters. Increased higher-margin sales driven by spec-selling and partnership programs from zero to 24% of total volume within three quarters. Negotiated strategic partnership with Motorola for aviation and apparel markets

Vice President RFID

Tyco Safety Products
Chartered with developing all facets of a start-up full solution RFID business for a $40B Company. Conducted joint marketing & successful pilot projects with Intel and Oracle. Personally negotiated and closed an exclusive multi–year RFID hardware and software partnership with Tesco, the largest EPC deal to that date. Signed technology sourcing and JDA with Thingmagic for the Mercury 4 reader, and co-authored its MRD. Drove the industry’s first reader network management software program (using .net architecture, resulting in Microsoft certified partner status), leading to major products that were integrated into a global IT support center in India. Conceived and launched epcSTARS, the first end-to-end passive RFID consortium, with partners UPM Ralfatac, Printronix, GlobeRanger, Thingmagic, Sensormatic, and ADT. Released the first high-speed RFID label applicator via JDA with Quadrel. Conducted first broad EPC compliance testing with EDS and Sun Microsystems on behalf of Pfizer.

Vice President Electronic Article Surveillance

Tyco Fire & Security
Charged by President of $10B segment to drive $600M Sensormatic anti-shoplifting business through post-acquisition integration into eleven sales channels worldwide that were unfamiliar with product positioning and value proposition. Revenue increased 24% in the two quarters after assuming position, reversing four quarters of decline. Architected new organization to achieve focused organic growth (up 17% to a record level in FY04). Developed a Global Strategic Plan that identified 3 key actions subsequently taken by Tyco: development of data-mining and people counting products, acquisition of data analytics software, and RFID systems development.
Oct 2000Jan 2002

Vice President, Hard Tags Product Group and Product Line Engineering

Led $160M global business by driving design, pricing, marketing, forecasting, & production planning for factories in 3 countries. Also continued all responsibilities of previous role. Sales exceeded budget by 4% (11% better than rest of business), in part due to new promotional efforts. Eliminated airfreight premiums by developing new S&OP procedures, restructuring global alignment of factories and markets, and developing quick-turn tooling automation. Drove down costs 40% on hard tag products while improving quality and increasing performance. (Sensormatic was acquired by Tyco in October 2001.)
Mar 1998Jan 2002

Director Product Line Engineering

Led three teams, one sustaining a $270M electronics hardware business facing margin pressure, one designing new hard tags for a $150M product line, and the third creating solutions for new markets of self-service and Tier 3 retailers. Achieved 83%-91% fewer defects via a 6-sigma program and saved over $2M annually in service costs. Delivered >$1.5M product cost reductions yearly (net >$40M over a four-year period). Released >10 custom solutions (self checkout, etc.), exceeding year-one revenue goal of $7M.
Oct 1996Mar 1998

Director, Product Engineering

Sensormatic Corp.
Led 85 people & $6.5M annual budget delivering global engineering services across 15 disciplines supporting 60 to 100 individual concurrent programs during a time where the company had outgrown many existing systems and processes. At the charge of, and in coordination with the CEO and SVP-Operations, implemented multi-disciplinary Product Delivery Teams leading to 4X more product releases and 50% less design cycle time within 18 months. Oversaw multiple business process re-engineering efforts, including the implementation of advanced design software platforms, the introduction of global product configuration management tools, and the integration of product lifecycle management information into new ERP implementations.
Feb 1994Oct 1996

Manager, Mechanical Engineering

Sensormatic Electronics Corp.
Managed the mechanical/aesthetic design of products such as antennas, electronic labels and high-speed label applicators, and mobile CCTV cameras. Achieved >2x reduction in costs, >10x reduction in parts, and better performance on key products. Developed RFID systems with integrated biometrics for the 1996 Atlanta Olympics protecting all athletes and officials at 49 practice and performance venues.

Group Leader, Physical Design

Directed design activities for small computers. Drove the use of offshore partners to achieve 50% cost reduction and 25% reduced staffing, with extensive overseas travel and coordination of design and manufacturing centers in Germany, Chicago, South Carolina, Tiawan, Hong Kong, and China. Led the physical design of a server recognized as 1 of the top 3 products at the Spring '93 COMDEX (1st dual Pentium product commercially available).




Clemson University