George Mehr

Finish Line Sports Event Clients

  • 1996 Summer Olympic Games - Atlanta, Georgia  USA
  • 1994, 2001 Mountain Bike World Championships - Vail, Colorado  USA
  • 1998 Mountain Bike World Championships - Mont Sainte Anne, Quebec  CAN
  • 1993-2000 National Off Road Bicycle Association (NORBA) National Championship Series - Nationwide
  • 1993-1999 UCI Mountain Bike World Cup - World Wide
  • 1999 Alpine Ski World Championships - Vail, Colorado  USA
  • 1999-2005 ESPN Great Outdoor Games - Lake Placid, NY  Reno, NV  Madison, WI  USA
  • 2000 Winter Goodwill Games - Lake Placid, New York  USA
  • 2006-2007 Red Bull Sky Ride - St. Paul, Minnesota  USA
  • 2003-2008 Jeep King of the Mountain Series - USA and CAN
  • 2009 ABC Superstars television series - Nassau  Bahamas
  • 1987-2009 American Birkebeiner Cross Country ski race - Hayward, Wisconsin  USA
  • 1987-2012 Chequamegon Fat Tire Festival - Cable, Wisconsin  USA
  • 2009-2010 Red Bull Crashed Ice - Quebec City Canada

Corporate Partnerships and Affiliations

Tag Heuer  -

Ski World Cup

1994 Mountain Bike World Championships

Product design consultation

Swatch Group -

Atlanta Olympic Games

Ski World Cup

World Cup Mountain Bike

1998 Mountain Bike World Championships


Atlanta Olympic Games

Sun Microsystems

Elway Golf Classic


Product development

Joint Projects

Vail Valley Foundation

Ski World Cup

World Cup Mountain Bike

1999 Ski World Championships

American Ski Classic

World Alpine Championships

Honda Session - Snowboard

Specialized Bicycle, Inc.

Cactus Cup

Finish Line Sports Growth Milestones

  1. Increased revenue ten-fold
  2. Expanded area of operation from a regional organization to a worldwide marketplace
  3. Started two affiliate companies to augment and grow original business
  4. Developed corporate headquarters location



Experienced entrepreneur and small business owner seeks an innovative management position in technical project management.  Twenty plus years transforming a small regional sports timing company into a global specialty events management company have developed strong initiative, flexibility, independence and creative thinking capabilities.  Established track record of adopting and implementing cutting-edge technology to create and enhance applications in sports, display technology and retail.  Well developed ability to integrate new technology and innovative systems in a variety of settings has assisted in the ability to expand and increase business in alternative fields of employment.  As a result of being able to synthesize the skills of a career technical first adopter I look forward to contributing immediately to an organization in a meaningful and creative fashion.


Enjoy all types of active sports:

  • Cycling, road and mountain bike, former racer
  • Alpine skier - certified ski instructor, former racer, ski mechanic
  • Nordic skier
  • Sailing - certified captain and sailing instructor
  • Kayaking

Bicycle repair and maintenance

Work History

Work History
Oct 2009 - May 2013

Director of Operations and eCommerce

Gear West Ski Run and Soccer

Initially hired as a web development assistant and phone sales assistant for Gear West Ski Run and Soccer web store with gross yearly sales of $ 1,000,000+.  Rapidly transitioned to store-wide IT and inventory management responsibilities.  Implemented the first complete system wide inventory and developed and maintained regular inventory measures to accurately determine and maintain store inventory.  Maintained computer and Microsoft Retail Management (RMS) and POS system operations.  Analyzed telecommunication needs for the store and implemented connectivity of a remote store into a common phone and computer/RMS system.  Managed the rapid technical build out of computer, network and phone systems for a new retail location. 

Assisted in the management of the overall Gear West retail operation with gross yearly sales of $ 3,500,000+.  Managed staff and purchasing decisions as well as developed job descriptions and implemented the hiring and development of store staff.  Lead project manager for the development of a new integrated eCommerce system for the Gear West web operation.  Included specification development and vendor selection for the project.  Implemented software testing and error reporting and correction during application development and deployment.

Conceptualized and assisted in the design and creation of a sophisticated Nordic ski testing machine with a budget of $ 40,000+.  This custom machine simplifies ski testing and quality and suitability of the ski inventory for skiers weight, ability and intended ski environment.  Improved the sale and selection of Nordic racing skis to a national and international client base.

Created a store sales channel onto Amazon Shopping which resulted in a 6 month gross sales level of $ 300,000+.  The goal for 2013 is a gross Amazon sales level of $ 750,000.  Included product listing and price management as well as management of advertising on Amazon for the complete on-line inventory for  The Amazon initiative will not only create a new revenue source for Gear West but it will also serve to increase traffic to the general Gear West website and physical locations.

Jul 1987 - Jul 2009


Finish Line Sports

Started and co-owned Finish Line Sports, Inc., a sports timing and technology company based in the Minneapolis, Minnesota area.  Finish Line Sports operated on a national and world wide basis, providing sports events a wide variety of timing and information technology services.

Managed Finish Line Sports through all facets of operation including:

  • Project management and execution of race timing and scoring for world class sporting events
  • Global project management: Europe, Japan, South Africa, New Zealand, Canada
  • Managed real-time data feeds for live worldwide television broadcast
  • Computer systems and software conceptualization and creation
  • Computer network installation and management
  • Utilize skill as a technology early adopter to improve and expand business
  • Custom mechanical design of transportable electronic display systems
  • Simultaneous project management through all phases, bidding, negotiating and execution
  • Client advising and consultation for event improvement and improved customer experience
  • Developed and maintained  long-term relationships with national and international sports sanctioning bodies and major corporate entities  See sidebar
  • Conceptualization and implementation of new ideas, products and service enhancements
  • Specialized vehicle design and modification
  • Management of world wide travel and scheduling for staff of up to seventy(70) people
  • Personnel hiring and training
  • Financial projections and decision-making
  • Real estate and company facilities development
May 1975 - Dec 1987

Sales and shop mechanic

Perkins Sports

Sales person and shop mechanic for multi-sports specialty shop.  Sold bicycles, alpine and nordic skis and associated equipment and clothing.  Assisted in shop and inventory management.  Managed bicycle racing team and cycling events the store promoted.  Recognized equipment trends and selected new equipment for sale in the store.  Maintained master mechanic certification in alpine binding installation and repair.  Specified, ordered and assembled elite level racing bicycles and equipment.  Experienced custom wheel builder.  Bike fit and position analysis expert.

Dec 1979 - Jan 1981

PSIA Certified Ski instructor

Adult and teen alpine ski instructor at Vail Ski School.






Bicycle mechanic and close industry observer

Bicycle repair and maintenance  Bicycle frame and fit expert for both men and women Frame geometry, metallurgy, aerodynamics History of material development in bicycle construction and design Custom bike specification and assembly Custom wheel builder Race team operations and management  

Public speaking

Bicycle race announcing

Teaching/management ability

Staff and team development, training and instruction On-going PMP project management training Computer and software training and consulting experience Sports Training experience    

Technology and computer skills

Operation and maintenance of computers and networks, PC and Mac System selection, configuration and integration Manage and operate Microsoft Dynamics Retail Management Systems (RMS) Developed and tested custom timing, scoring and results software eg. proprietary ipod Touch event judging system Expertise in custom electronic display systems operation and data interface Software installation and upgrading System troubleshooting, disassembly and repair Network maintenance and installation, wired and wireless configurations Experienced in: Microsoft Office, Open Office, LibreOffice, Microsoft Project Microsoft Dynamics Retail Management Systems (RMS and POS) C# and C++ programming languages Databases, Microsoft SQL, Access, Filemaker, MySQL google Applications, Gmail, google Drive, Voice CRM applications, InfusionSoft Quickbooks Web/cloud based applications, Crystal Reports