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Summary

An accomplished, results-oriented, bilingual Sales Manager highly regarded for generating record revenues through strategic market planning, sales process improvement, prospecting, and relationship building. Drive new business by establishing strong alliances with clients and industry leaders to increase market share. A capable leader with notable cross-functional expertise in project management, change management, team building, operations management, and the commercial/residential PV solar industry. Well organized, demonstrating self-motivation, perseverance, and aptitude to exceed all personal and corporate goals.

Selected Heighlights

  • Promoted to Sales Manager at The Solar Co., built productive, professional relationship with Solar Financial Partners to expand company's financial options to existing customer base while driving 18% upturn in overall customer base.
  • Rose above expectations within four months by implementing shorter sales cycle and a new easy-to-scale CRM system, and by increasing overall pipeline by 30% to $45MM while elevating closing ratio from 18% to 25%.
  • Achieved a record-breaking pipeline of $18MM potential customers in six months, and exceeded 2015 yearly goals with a 28% close ratio and $3.5MM in sales.
  • Elevated to Vice President at Alter Systems, LLC, and surpassed first year’s PV Solar installation sales by 15% as well as doubling PV Solar Installation sales in the second year of division’s operation.
  • Boosted overall product and services profit margin by 4% by renegotiating major supplier contracts, and increased overall company revenue by 110% ($2MM to $4.2MM).

Core Competensies

  • Strategic Market Planning
  • PV Solar Industry
  • B2B/B2C
  • New Business Development
  • Brand Development
  • Project Management
  • Forecasting
  • Sales Management
  • Team Leadership
  • Market Research/Analysis
  • Sales Process Improvement
  • Change Management

Professional experience

20162017

Commercial PV Solar Sales Manager

The Solar Co. -  Castro Valley, CA

Oversee Commercial Sales Unit consisting of Bus. Development, Sales Consultants, Sales Coordinators, and System Designers. Formulate overall unit goals and align them with company goals. Hire/train new personnel, design personnel incentive compensation program, determine sales' targets/goals and territories, and enforce business/unit plan strategies for rising above goals.

  • Integrated best practices for continuously evaluating, troubleshooting and improving the efficiency of sale operations and processes, reducing lead response time by 24% and elevating opportunity win rate by 10%.
  • Promoted to Sales Manager, built productive, professional relationship with Solar Financial Partners to expand company's financial options to existing customer base while driving 18% upturn in overall customer base.
  • Exceeded expectations within four months by implementing shorter sales cycle and a new easy-to-scale CRM system, and by increasing overall pipeline by 30% to $45MM while elevating closing ratio from 18% to 25%.
  • Originate accurate sales reports and pipeline forecasting to evaluate sales team performance and deliver recommendations/reports to the Executive team, boosting organization revenues by 25%.
  • Championed introduction new battery backup services and O&M services to basic commercial installation product and services, attracting more customers with limited available roof space to PV solar.
20142016

Commercial PV Solar Consultant

The Solar Co. - Castro Valley, CA

Handled aggressive prospecting and developed relationships with potential commercial & industrial customers who are interested in investing in solar energy for their companies. Improved all aspects researching, calling, walking-in, and meeting with commercial solar project prospects. Prepared/presented complex and detailed investment cash flow analysis presentations to decision-makers.

  • Prospected a record-breaking pipeline of $18MM potential customers in six months, and exceeded 2015 yearly goals with a 28% close ratio and $3.5MM in sales.
  • Sought commercial building owners and mid-to-large size companies’ "C" level personnel to deliver key value propositions regarding solar energy.
  • Performed comprehensive research to assessing potential clients’ electricity consumption and aligned with System Designers to develop project financial analysis, and utilized calculations such as ROI, IRR, NPV, and ARP.
  • Forged positive relationships with all prospects/clients through stellar customer service and regular follow-up utilizing sales process procedures and company's CRM tracking system.
20112012

Sales Operations Manager

SunLink, Corp. - San Rafael, CA

Documented and built sales process training manuals for each of the company's products, identifying potential efficiency gains in the individual product sales processes, making recommendations for improving, developing and implementing new solutions within the current CRM system.

  • Enhanced the effectiveness and productivity of the Sales team through specifying, defining, and implementing new improved processes, and integrated a number of custom-tailored internal sales tools such as CRM and BPM software.
  • Chosen to evaluate and execute a comprehensive migration plan from SugarCRM to Salesforce.com, and completed project under budget and above all expectations.
20062011

VIce President, Sales and Business Development

Alter Systems, LLC - Berkeley, CA

Established sales goals and budgets and continuously monitored sales reports and operational records to ensure revenue and profitability goals were met. Provided corporate monthly and quarterly sales forecasts.

  • Elevated to Vice President, and surpassed first year’s PV Solar installation sales by 15% as well as doubling PV Solar Installation sales in the second year of division’s operation.
  • Increased overall product and services profit margin by 4% by renegotiating major supplier contracts, and boosted overall company revenue by 110% ($2MM to $4.2MM).
  • Orchestrated new PV Solar Installation company division and sales force team, establishing and directing all sales personnel training classes/activities to deliver employee performance 22% over company average.
  • Planned and directed performance management to exceed sales team goals by 5%.

Ideated entire marketing strategy for the PV Solar Installation division, ensuring consistent highly qualified lead generation and an 15% increase in referrals.

20042005

Director of Operations

Alter Systems, LLC - Berkeley, CA

Directed, planned, and implemented policies and objectives of business in accordance with company’s plan and board of directors. Oversaw organization's financial and budget activities to fund operations, maximized investments, and increased efficiency. Established essential new supplier relationships and negotiated all purchasing contracts. Determined goods and services to be sold, and set prices and credit terms based on various forecasts.

  • Championed business policies, goals, objectives, procedures and SOP’s, and used company-wide CRM software which resulted in increasing sales closing ratio by 20% and revenues by 60%.
  • Increased company revenue by 400% ($400k to $2MM).
  • Analyzed a number of complex operations to evaluate the performance of company and staff to reduce operational costs by 12% and facilitate continuous process improvement.
20012003

Marketing & Branding Manager

Action Technologies, Inc. - Alameda, CA

Reported to the Vice President of Marketing and the Vice President of Development acting as the liaison between the Marketing and Development teams for the project/product transfer and product specification requirements.

  • Delivered integral contributions in redesigning the UI and information architecture of the company’s core CRM/BPM web-based enterprise software product (Coordinator ™ Versions 4.0 and 4.5).

Education

Additional Credentials

Technical Skills
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access, OneNote)
  • MS Project, MS Visio, MindManager
  • Salesforce, Zoho, SugarCRM, vTiger, Hubspot, Base, PipelineDeals, Nutshell, Pipedrive
  • Photoshop CS, AutoCAD
  • Windows OS (7, 10), Unix/Linux, iOS, Android x86

Languages

English, Greek

Professional Development
  • Commercial Advantage Selling, SunPower University
  • Large-Scale PV Using SMA Central CP Family, SMA Academy
  • Fronius IG & IG Plus Series Inverters, Fronius USA Training
  • SMA Inverter Product Fundamentals, SMA Academy
Organizations
  • National Association of Sales Professionals (NASP)
  • Sales and Marketing Executives International (SMEI)
  • The Sales Management Association
Volunteering Experience
  • Greek Orthodox Church of Oakland, Member of Parish Council (Treasurer)
  • Walnut Creek Soccer Club, Soccer Coach for U9, U10, U11
  • Support4Recovery.com, Webmaster
  • Walnut Creek Pony Baseball, Webmaster
  • St. John Vianney CYO Baskeball, Webmaster

Interests Soccer, baseball, healthy eating/learning about nutrition, olive oil and wine production.