• geoponce@yahoo.com

George Ponce

Hospitality Professional

Work History

Work History

Hospitality Consultant

Mar 2015 - Aug 2015
FiveStar Hospitality Training LLC
  • Work closely with owners and general managers on improving hotel's performance.
  • Instituting proven training systems to front and back of the house, sales, administration, and revenue management.
  • Help properties improve their on-line reputation and work on developing strategies to increase revenue and reduce expenses. 

Director of Sales and Marketing and Revenue Manager

Oct 2012 - Mar 2015
Kuber Patel Properties
  • Increases and exceeded revenue goals at three properties in Arizona and New Mexico. 
  • Developed and implemented marketing plans, coached, trained and administered efforts on a day to day basis to achieve revenue goals.
  • Worked closely with CBV’s, Convention Centers, Franchise Representatives and Cities to increase the property’s awareness and visibility to increase revenue streams and open booking channels.
  • Responsible for revenue management processes including OTA’s, discounts, stay restrictions and controlling promotions.
  • Utilized management reports provided by the franchise including e-commerce dashboard, STR reports, Rate Center, and Rate Gain report

Trainer and Consultant

Jun 2011 - Oct 2012
FiveStar Hospitality Training LLC
  • Worked closely with owners and general managers on hospitality performance reports, guest’s surveys, guest’s reviews and complaint resolution.
  • Conduct one on one training classes to front desk, housekeeping and maintenance personnel to increase productivity and maintain service levels.
  • Trained managers on all aspects of revenue management, yielding, marketing with OTA’s and setting revenue goals.

Area Director Franchise Service

Jun 2006 - Jun 2011
Choice Hotels International
  • Was responsible for the revenue performance of a 60 property portfolio.
  • Assisted owners, general managers and sales managers with Choice brand initiatives, standards, Rules and Regulations and revenue goals. Prepared properties to pass their quality assurance inspections and property improvement plans as per their contracts.
  • Consulted properties on revenue management tactics and strategies. Executed strategies to gain market share and increase RevPAR index. Trained on understanding different market segments, market segments, e-commerce, working with OTA’s and yield management.
  • Conducted sales training by workshops, sales calls, tradeshows, follow-up calls and e-mails.  Instructed properties on how to obtain group and tour business through tradeshows, using travel planners and marketing.
  • Key liaison between franchise and owners. Field representative conducting multiple property visits. 
  • Worked with legal, sales, brand standard and quality assurance departments to foster and maintain a positive relationship with the franchisees.   
  • Consulted properties on maintaining great customer service reputation. Reviewed Medallia reports, on-line review sites and on-line presence.

General Manager and Director of Sales

Oct 2001 - Jun 2006
Clarion Hotel
  • Was responsible for day-to-day operations of a 188 room property and overseeing 40 employees. Oversaw the re-positioning and renovation of hotel.
  • Increased revenue each year surpassing budget.
  • Managed sales department and increased revenue in all segments including group, tour, corporate, leisure and SMERF markets.
  • Increased banquet room revenue by incorporating food and beverage sales. Increased group booking by adding three additional meeting rooms.
  • Operated as revenue manager working with OTA’s, management of booking channels and controlling promotions and discounts.
  • Implemented revenue management strategies that included creating a budget, and analyzing all revenue opportunities through promotions, rate yielding,  and selling protocol. Main goal was to raise RevPAR through modifying occupancy percentage and ADR.

Education

Education

Associates Degree in Hotel Restaurant Management

1993 - 1995
Joliet Jr College

Certifications

Certifications

CHA and CHRM Certified

American Hotel and Lodging Educational Institute

Skills

Skills

Over 30 years in customer service, sales and assisting customers. 20 years in the hospitality industry.

  • Strong interpersonal/leadership skills, self-motivated, team-focused. Great communication skills with all organizational levels; owners, community, associates and guests. Able to consult others in understanding strategies and achieving goals.
  • Proficient fluency in writing, reading and speaking Spanish

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