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Work experience

June 2018Present

Marketing Manager

Vertical-Life ranks among the most successful tech companies in the climbing segment.

Marketing Strategy: Plan and execute marketing plans based on the business goals of each product/service.
Data Analytics: Native mobile tracking through Google Firebase and data visualiyation on Google Data Studio.
CRM: Create a holistic customer view across all of the various touch-points. Engage climbers through the right channel at the correct time.
Web analytics and A/B testing: Conduct surveys and interpret results.
SEO/SEM: Develop and monitor campaigns as publishers and advertisers. Track, assess and improve on-page and off-page SEO for services.
ASO: Optimize ranking and presence on app stores. Leverage competitive research to strengthen keywords, and store presence.
Project Development:Transform user feedback and support tickets into concrete tasks and improvements.
User Engagement and social media: Create monthly climbing challenges and events. Share news and updates through our social channels.

March 2017Present


Assiting SMEs with their digital transformation. 

A digital agency with a twist. Ubiquit leverages already-made platforms to create the digital presence of any type of business from offline to online. Websites, mobile applications, CRMs, email marketing and e-commerce sites are built on renowned and award-winning platforms such as Wix, Magento, Shopify, Salesforce and Zohoo. 

Ubiquit believes in reducing costs, having shorter times to delivery, higher security and most importantly giving the client the power to alter their digital platform. 

March 2017Jan 2018
Mena Investing

Digital Marketing Consultant

Planned marketing campaigns along with the evolution of digital services that assist promotions. 

Website: Project manager for the completion of the mobile-friendly website. Designed the workflow of user registration process. Users progressive profiling was applied after A/B test proved higher conversion and retention rates. 
CRM: IT project manager for the implemenation of Syntellicore Forex CRM in partnership with Microsoft. 
Social Media: Set content calendars and guidelines for all media published on Facebook, Instagram, Twitter and LinkedIn. 
Affiliate Marketing: Adding to the other promotion channels, affiliate sites provided high quality of leads. 
SEO/SEM: Spreading the word of Mena Investing using search engine optimization tools and Google AdWords for search and display advertising. 
Email Marketing campaigns were performed using MailChimp. 
Signle Point of Contact for account managers using Zendesk's various touch-points.

Oct 2015March 2017
Barilla Group

Digital and Web Specialist

Managing internal and external innovation and digitalization processes in the company under the supervision of the centralized IT governance. Member of the Digital and Web Technologies Team.
Hosting: Web and Cloud hosting solutions to all website. Assisted with the migration from on-premises hosting of all Barilla websites to Microsoft Azure cloud hosting
Databases: Migration of the old database to Gigya. 
Newsletters: Creation of filters and clusters in Contact Lab. Sent direct email marketing campaigns and prepared reports. 
CRM: Assisted the implementation of SAP's Hybris Marketing.
Promotions: IT project manager for the end-to-end process of promotions for GYGP, Mulino Bianco and Barilla Corporate.
Google Analytics: Responsible for all Google Analytics properties and tracking processes on behalf of the IT department. Started implementation of Analytics 360 Suite.
Sharepoint: IT project manager for the Microsoft Intranet. Lead the complete restyling and restructuring of the intranet and training of department managers. 
Contracts: revised and prepared contracts with development, marketing and IT agencies. 
Business Intelligence: Scouting and testing of BI relevant BI tools. 
Security: Worked closely with Web Security team to identify threats and correct methods and tools to prevent them. 

Sep 2014Jun 2015

Application Marketer

Coordinate demand generations campaigns through AdWords, Social media, website landing pages, content marketing whilst always aiding Search Engine Optimization techniques.
A constant workflow was in place to portray feedback from clients and case studies to the development team that was always ready at hand to make changes to the platform. 
Assisted the making of AppsBuilder 2.0 that involved aggregating data from the CRM, personal experience and A/B testing tools.

Feb 2013Jul 2014

Marketing and IT

Develop marketing strategies for the MENA region. Campaigns were in accordance to data collected from the CRM, Analytics tools and offline promotions. 
Other marketing objectives were to use social channels to create brand awareness and gather sales qualified leads.
IT tasks revolved the day-today life of employees with the focus on CMS and ERP training.

Oct 2012Feb 2013

Web Developer

Coding websites from back-end to the user interface. Part of the innovation team responsible for developing Facebook and other social applications. In charge of searching for new plugins or code snippets to increase site responsiveness, speed and design.

Apr 2009Jan 2014
Peaks Resort

Climbing and Skiing Coordinator

Assistant coordinator for summer camps with more than 30 instructors. In winter time, assist with the management of ski camps with also a various number of ski instructors. 


Bologna Business School - University of Bologna

Master Degree - Marketing, Communication and New Media

Overview and recap of the use and different types of marketing. Learning the basics of social media and ending with developing full marketing campaigns by setting goals, objectives and a roadmap. Also, focusing on analyzing results to measure the level of success. 

Notre Dame University - Louaize (NDU)

Bachelor of Science (BS) - Business Computing

Focus on Object Oriented Programming(OOP) along with business courses to back up skills required to develop software. Adding business knowledge to programming skills was essential to help develop algorithms for companies. 

Sagesse High School - Ain Saade

Degree - Sociology and Economics

Last three years of high school were focused on Economics, Sociology, Philosophy, Mathematics. 


Available upon request

Extra Expertise

■ Certified Mountaineer from the Ecole Francaise d'Escalade et de Haut Montagne
■ Experienced Red Cross Training
■ Attended several Search and Rescue seminars
■ Member of the Barilla Crisis Evacuation team
■ Participated in scholar Environmental and Recycling campaigns
■ Planned several Team Building activities for large companies in Lebanon
■ Familiarity with international customs and cultures through extensive travel


Mar 2015
Second Place

Intel® IoT Roadshow, Milan, Italy

Award for the hackathon organized by Intel. We were able to create a fully functioning smart baby seat within the two day period. The baby seat we called Baby Cloud is also connected to a mobile app which is
used to provide live monitoring information to parents.