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Work History

Oct 2015Present

Digital and Web Specialist

Barilla Group

Manager internal and external innovation and digitalization process in the company. The role provides the chance to work on a global scale involving brands and employees worldwide. Everyday challenges include providing online platforms with the objective of expansion, replication, governance and user acquition.

Sep 2014Jun 2015

Application Marketer


 Coordinate demand generation campaigns & partnerships that help spread the word about AppsBuilder, while also using my app marketing expertise to develop blog posts and case studies.

Feb 2013Jul 2014

Marketing and IT


Develop marketing strategies in relation to data collected from analytics. Gather leads, promote social presence, increase brand awareness and manage employees' IT needs (emails, CMS training, ERP training).

Oct 2012Feb 2013

Web Developer


Front-end engineering, Facebook applications, integration of social channels, software architecture design. In charge of searching for new plugins to increase site responsiveness, speed and design.

Apr 2009Jan 2014

Climbing and Skiing Coordinator

Peaks Resort

Assistant coordinator for summer camps with more than 30 instructors. In winter time, assist with the management of ski camps with also a various number of ski instructors. 



Master Degree - Marketing, Communication and New Media

Bologna Business School - University of Bologna

Overview and recap of the use and different types of marketing. Learning the basics of social media and ending with developing full marketing campaigns by setting goals, objectives and a roadmap. Also, focusing on analyzing results to measure the level of sucess. 


Bachelor of Science (BS) - Business Computing

Notre Dame University - Louaize (NDU)

Focus on Object Oriented Programming(OOP) along with business courses to back up skills required to develop software. Adding business knowledge to programming skills was essential to help develop algorithms for companies. 


Degree - Sociology and Economics

Sagesse High School - Ain Saade

Last three years of high school were focused on Economics, Sociology, Philosophy, Mathematics. 

Extra Expertise

■ Certified Mountaineer from the Ecole Francaise d'Escalade et de Haut Montagne
■ Experienced Red Cross Training
■ Attended several Search and Rescue seminars
■ Participated in scholar Environmental and Recycling campaigns
■ Planned several Team Building activities for large companies in Lebanon
Developed efficient multitasking abilities from working in two different departments
■ Familiarity with international customs and cultures through extensive travel


Mar 2015

Intel® IoT Roadshow, Milan, Italy

Second Place

Award for the hackathon organized by Intel. We were able to create a fully functioning smart baby seat within the two day period. The baby seat we called Baby Cloud is also connected to a mobile app which is
used to provide live monitoring information to parents.