Executive leadership and management of all aspects of Partner Relations including film marketing, promotions, events, and strategic partnerships across North America. Cultivate relationships with all major film studios and distribution companies and their respective agencies to ensure alignment with business objectives. Led cross-functional teams managing marketing and advertising, film screenings, film festivals, and non-theatrical use. Deliver comprehensive expertise in advertising, events, promotions, marketing, sales management, new product/service ideation and launch, competitive analysis, and professional communications. Focus on optimizing audience development opportunities to increase film revenue and market share.
- $3M in new revenue by creating and launching new marketing assets leveraging market data
- $50,000+ increase of each media buy through the ideation and launch of additional online products that produced marketing assets
- Reorganized department for developmental growth and leverage resource strengths; remote management of team based in Kansas City (HQ)