I am a results-oriented and goal-driven marketing professional that will increase company revenue and awareness. Focus on the customer. Think out of the box. I am continually rethinking sales and marketing models to achieve results. I help companies reach specific and measurable goals by using a unique blend of skills and experience including:

•over 15 years of media sales, marketing and promotion experience with a history of achieving and surpassing goals and creating new programs to achieve results for clients and my employers
•online sales and marketing, html, SEO, social network marketing and website development
•live event and entertainment marketing and production including exceptional public speaking and presentational skills

I have been responsible for developing the branding, communications and public relations campaigns of some of the biggest companies in the country including Wal-Mart, McDonald’s and the Cleveland Clinic. As a newspaper Advertising Manager I led a team selling marketing and advertising packages throughout Northeast Ohio.

I have also spent a lifetime immersed in the performing arts as a singer, songwriter, theatre director and performer and also have extensive audio and video production experience.
I am familiar with video and music production editing software like Adobe Premiere, Final Cut Pro, Logic Pro, Avid and Pro Tools. I am currently in the music production Bachelor of Science program at Full Sail University.
I have also been the co-host of the local Emmy nominated weekly television segment called “Cheap Date” formerly seen Fridays on WKYC (Cleveland NBC affiliate).

Specialties: Over 15 years of sales and marketing experience
Musician, performer, director
Audio and video editing and production experience
Expertise in new media marketing and production

Skills

Skills

 Audio/Video Production

I am currently a Music Production major in the Bachelor of Science program at Full Sail University and am skilled in production software such as Logic Pro, Pro Tools and more. I am also proficient in Photoshop, non-linear video editing software like Avid and Final Cut and Adobe Premiere Pro. I developed the core curriculum and videos in the educational video series CHAUVET® DJ Academy. I produced the video series "STAGES: Stories from the BW Music Theater Program".  In 2009, I was commissioned to produce this video series which follows the stories of the students and teachers of the acclaimed Baldwin-Wallace College Music Theatre Program led by Victoria Bussert. STAGES gives viewers unprecedented access to this exclusive program that draws the very best talent from around the country to the small private college in Berea, Ohio (just southwest of Cleveland). I have also been the co-host of the local Emmy nominated weekly television segment called “Cheap Date” produced on an Avid system for over 25 segments. 

Live Entertainment Production/Direction

Anyone who has ever been involved in a live theater production knows how important exceptional organization is in the process from taking a show from page to stage.  I have extensive experience in making that transition and consider this one of my strongest skills.  Currently, I am Directing the musical Gypsy at Brecksville Theater on the Square and recently, directed the musical City of Angels also at Brecksville Theater on the Square and directed Oklahoma in July 2009.  In 2008 I directed the Rodgers and Hammerstein musical revue Some Enchanted Evening at Huntington Playhouse in Bay Village, Ohio and Assassins with the Berea Grindstone Players at the Cassidy Theatre in Parma Heights, Ohio.  I also directed the musicals Violet and Dreamgirls both in 2007 and at the Cassidy Theatre.  I have appeared in many area musical theater productions most recently in the musical revue The World Goes Round at Brecksville Theatre on the Square.  Other productions include Five Guys Named Moe (Big Moe, Beck Center) and Cassidy Theatre productions including Godspell, Carousel (Billy Bigelow), Ain't Misbehavin' ("Ken), Ragtime (Coalhouse Walker, Jr.), Cats (Old Deuteronomy) and as The Voice of Audrey II in Little Shop of Horrors.  I also appeared in the 2007 Cleveland Playhouse Club cabaret Motown and in 2006 developed my own musical cabaret act for Playhouse Square’s Cleveland Cabaret Project.

Presentation and Public Speaking

From an important sales pitch in front of a board room full of jaded buyers to an entertaining arts presentation for the local Kiwanis club, I have years of experience presenting in front of audiences from one person to one-thousand.  I consider this one of my greatest strengths.

Professional Singer

I am a singer and songwriter who has performed in musical theater, pop groups and other performing groups since I was 10 years old. I have written music for radio and television as well as the stage and my jingles and parodies have been heard frequently on Cleveland airwaves.  

Work History

Work History
Mar 2013 - Present

Marketing Manager

CHAUVET® DJ

Develops projects and programs to engage the core customers of an international entertainment lighting company.

- Developed core curriculum and produced and hosted all videos CHAUVET® DJ Academy, an online learning resource for mobile entertainers. (www.chauvetdjacademy.com)

- Developed "Gig Lab" video series for mobile entertainers

- Developed and presented educational seminars for mobile entertainers and lighting customers

- Developed content for social media platforms and company websites

Jul 2009 - Mar 2013

Sales and Promotions Manager

Cleveland Music Group
  • Developed marketing and promotions programs resulting in increased revenue for Northeast Ohio's largest music entertainment company.
  • Leader of the Jerry Bruno Productions Band, The Avenue, which generates over $100,000 in revenue annually. Planning and on-site coordinating of special event timelines and musical elements.
  • Organizes entertainment for special events including corporate events, concerts and weddings
  • Works extensively with professional event planners, photographers, videographers and lighting and production companies on special event entertainment and programs.
  • Established business relationships with key trade organizations including International Special Event Society and Positively Cleveland, that continue to generate new client opportunities.
  • Contributes content, including video and photographs for the company website and online presence
Apr 2008 - Jul 2009

Director of Sales and Marketing

Bio-Safe, International
  • Developed new sales and marketing department to service pathology labs nationwide resulting in new systems of budget tracking, prospecting and presenting company products.
  • Acquired new business partnerships with large hospital systems including Cleveland Clinic and University Hospital.
  • Led website development team to create new company website which has led to new business prospects contacting us for quotes and information.
Jan 2007 - Apr 2008

Advertising Manager

The Sun News

  • Created new sales tools and ideas including multi-media advertising packages (print, internet, and audio and video podcasting) to lead a sales team of advertising representatives responsible for the development of local sales of newspaper and internet advertising.
Jan 2005 - Jan 2007

Account Executive

WKYC-TV

  • Generated over $50,000 in new business by co-hosting, producing and selling corporate sponsorship for local TV weekly on-air segment “Cheap Date”.
  • Consistently achieved sales goals by creating and implementing marketing programs and promotions designed to meet the advertising needs of new and existing clients.
  • Consistently demonstrated logical client solutions by utilized extensive knowledge of audience research software such as TVScan, Scarborough/Qualitap and C.M.R.
  • Added production value to clients’ commercial packages by providing extra services such as voice-over talent and free copywriting and press releases. 
Aug 1997 - Jan 2005

Account Executive

WJW Fox 8 TV

  • Consistently achieved top market share for media buys from clients including Cleveland Clinic, Arby’s andKaufmann’s.
  • Additional responsibilities included servicing and maximizing existing accounts, development of new business, presentation preparation and delivery, involvement in promotional projects and commercial production.
Jul 1995 - Aug 1997

Business Support Associate

WCPN 90.3 FM Cleveland Public Radio

  • Solicited scheduled and contracted with the station's underwriting clients.
  • Developed new business from corporations and foundations.
Jul 1995 - Oct 1996

Marketing and Promotions Manager

Sportsradio WKNR AM 1220

  • Generated an average 1.5 increase in ratings over previous year by creating and organizing full broadcast remotes and promotions at events like Cleveland International Auto Show, Great American Rib Cook-Off, 1995 World Series pep rallies and parades, the opening of the Rock and Roll Hall of fame.
  • Organized World Series parades and other events as a member of Cleveland Mayor Michael White’s 1995 Indians’ Post-Season Task Force.
  • Acquired extensive news media coverage, local and national print and TV of numerous radio promotions, including Baseball Weekly, SportsChannel and USA Today.
  • Worked extensively with professional sports teams including the Cleveland Indians, Cleveland Lumberjacks and Cleveland Browns.
  • Organized annual Cleveland Indians Spring Training trip for clients in conjunction with the Cleveland Indians.
  • Produced and scheduled television and print advertising.
  • Extensive writing including press releases, promo announcements, proposals and business plans.
  • Extensive marketing research including Arbitron, Media Audit, Scarborough, etc.

Education

Education
Aug 2015 - Jun 2017

Bachelor of Science

Full Sail University

Music Production

1984 - 1988

The Ohio State University