Here's the Scoop...

I have worked in television, radio and print marketing, sales, advertising and promotions for over 15 years. In this capacity I have been responsible for developing the branding, communications and public relations campaigns of some of the biggest companies in the country including Wal-Mart, McDonald’s and the Cleveland Clinic.  I have been a newspaper Advertising Manager managing a team of Account Executives that sell both marketing and advertising packages throughout Northeast Ohio. Currently I am an Agent and Promotions Manager for Jerry Bruno Productions, Northeast Ohio's largest live music entertainment company..  I have also spent a lifetime immersed in the performing arts as a singer, songwriter, theatre director and performer and also have extensive audio and video production experience. I served for two years as the President of the Board and Public Relations Manager of Cassidy Theatre, Inc. in Parma Heights, Ohio (www.cassidytheatre.com). I also have served as Marketing Director for Olmsted Performing Arts in Olmsted Falls, Ohio (www.olmstedperformingarts.com) and am also the Bandleader of The Avenue all-event show band (http://jerrybruno.com/bands/Avenue/Avenue.asp), coordinating and consulting entertainment with bands, event planners and clients.

I produce and host a video series seen on cable TV and online called “Call-Back”.  “Call-Back” is dedicated to Cleveland community theatre.  I am familiar with non-linear editing methods and use systems like Final Cut Pro and Photoshop extensively to produce “Call-Back”.  I have also been the co-host of the local Emmy nominated weekly television segment called “Cheap Date” seen Fridays on WKYC’s (Cleveland NBC affiliate) Good Company Program. “Cheap Date” is produced on an Avid system and we have produced over 25 segments. In addition to video production systems, I also have extensive audio production experience and am familiar with industry standard audio platforms such as Pro Tools.

"That's great and everything, but what has this 'unique combination of skills' accomplished?"

A few examples...

•    Acquired new business partnerships with large hospital systems including Cleveland Clinic and University Hospital for Bio-Safe International.

•    Generated over $50,000 in new business with corporate sponsorship for local TV weekly on-air segment  “Cheap Date”.

•    Generated over $30,000 in cash sponsorships and over $50,000 in in-kind services and partnerships for  Cassidy Theatre and Olmsted Performing Arts using customer-focused programs and presentations.  Also was instrumental in securing over $30,000 in grants for the Cassidy Theatre. Current Board President and Public Relations Manager for Cassidy Theater.

•    Organized full radio broadcast remotes and promotions at events like Cleveland International Auto Show, Great American Rib Cook-Off, 1995 World Series pep rallies and parades (Member of Cleveland Mayor Michael White’s 1995 Indians’ Post-Season Task Force for World Series) and the opening of the Rock and Roll Hall of Fame. Generated an average 1.5 increase in ratings over previous year.

•    Organized and directed multiple full-scale musical theatre productions including, casting, scheduling of rehearsals and performances, set and lighting designing, etc.

•    Organized annual Cleveland Indians Spring Training trip to Winterhaven, Florida in conjunction with the Cleveland Indians.

•    Developed extensive media campaign for Cleveland musical group Partners in Rhyme, including television, radio and print culminating in regular appearances on Cleveland’s number-one rated morning show WMJI 105.7 FM with John Lanigan. (2000-2002), a front page News Sun article (2000) and major-venue performances including opening for Grammy-Award winner and Rock and Roll Hall of Fame inductee Isaac Hayes (Cain Park, 2002) and the 2001 and 2002 Moondog Coronation Ball concerts at the Cleveland State University Convocation Center with Martha Reeves and the Vandellas, Leslie Gore, Jay and the Americans, The Grass Roots, the Association, The Turtles, Little Anthony and the Imperials and others.

Some of My Philosophies...

Listen...

An eyewitness is being questioned at a trial for a man accused of biting the ear off of another man.  The defense attorney asks the witness "Did you actually see my client bite off the victim's ear?". The witness replies "No".Instead of stopping there, the attorney asks one more question."Then how do you know he did it?" to which the witness replied "Because I saw him spit it out".How many times have we talked ourselves right out of a deal by talking instead of listening.  I believe if we always remain customer-focused and LISTEN to their needs instead of talking about ourselves, we create win-win situations.

Bring Me Solutions Not Problems...

An excerpt from my blog "Call-Back":

I've said it to casts before and I will again- don't bring me problems, bring me solutions. If you let yourself enjoy the challenge of it, finding those solutions is the fun part of producing a show. I choose to work with the people I do because they are brilliant, creative performers and yes - problem solvers. Yes, the director is the leader of the project and needs to approve changes or ideas, but we also need great problem solvers around us. Great ideas don't come from just one person and if an idea will make things smoother or better - no matter where it comes from - give it to me! I love it when someone says "I was thinking about it and I wondered if it would work better to have me come in from stage left instead of stage right because now that the actual chair is sitting there it's in the way" as opposed to "I don't know how I'm ever going to make my entrance here with this chair in the way".

The same holds true for any business situation or staff.  I also believe that if a challenging situation arises with a project or account, have viable solutions prepared before getting on the phone with the affected client or customer. That way I am bringing them solutions, not problems.  Read the rest of this blog entry here

Problems Can Be Fun!

That's because they're not "problems"...they're "challenges"!  I think of them as puzzles that I have to creatively solve.  Who doesn't love a good challenge?

Let's get creative and create something really cool together!

Entertainment, Marketing, Production & Promotions Professional

Media and Internet Sales & Marketing ·Entertainment & Live Event Production · Social Media

A results-oriented and goal-driven marketing professional that will increase company revenue and awareness. Focus on the customer. Think out of the box. I am continually rethinking sales and marketing models to achieve results.I help companies reach specific and measurable goals by using a unique blend of skills and experience including:

  • over 15 years of media sales, marketing and promotion experience with a history of achieving and surpassing goals and creating new programs to achieve results for clients and my employers
  • online sales and marketing, HTML, SEO, CSS, social network marketing and website development
  • live event and entertainment marketing and production including exceptional public speaking and presentational skills

This isn't about MY goals...it's about YOURS and I how I can help you achieve them. In a creative position, I can use my unique combination of skills and proficiency using traditional and new media - websites, podcasts, video, audio and live performance - to create new marketing materials, promotional programs and systems to help you reach your goals, increase your awareness and your revenue.

Skills

Skills

Presentation and Public Speaking

From an important sales pitch in front of a board room full of jaded buyers to an entertaining arts presentation for the local Kiwanis club, I have years of experience presenting in front of audiences from one person to one-thousand.  I consider this one of my greatest strengths.

Organizational/Live Entertainment Production/Direction

Anyone who has ever been involved in a live theater production knows how important exceptional organization is in the process from taking a show from page to stage.  I have extensive experience in making that transition and consider this one of my strongest skills.  Currently, I am Directing the musical Gypsy at Brecksville Theater on the Square and recently, directed the musical City of Angels also at Brecksville Theater on the Square and directed Oklahoma in July 2009.  In 2008 I directed the Rodgers and Hammerstein musical revue Some Enchanted Evening at Huntington Playhouse in Bay Village, Ohio and Assassins with the Berea Grindstone Players at the Cassidy Theatre in Parma Heights, Ohio.  I also directed the musicals Violet and Dreamgirls both in 2007 and at the Cassidy Theatre.  I have appeared in many area musical theater productions most recently in the musical revue The World Goes Round at Brecksville Theatre on the Square.  Other productions include Five Guys Named Moe (Big Moe, Beck Center) and Cassidy Theatre productions including Godspell, Carousel (Billy Bigelow), Ain't Misbehavin' ("Ken), Ragtime (Coalhouse Walker, Jr.), Cats (Old Deuteronomy) and as The Voice of Audrey II in Little Shop of Horrors.  I also appeared in the 2007 Cleveland Playhouse Club cabaret Motown and in 2006 developed my own musical cabaret act for Playhouse Square’s Cleveland Cabaret Project.

Video Producer - Audio/Video Production

I am proficient in Photoshop, non-linear video editing software like Avid and Final Cut and audio production software like Pro Tools. I developed the core curriculum and videos in the educational video series CHAUVET® DJ Academy. I produced the video series "STAGES:Stories from the BW music Theater Program"  In 2009, I was commissioned to produce this video series which follows the stories of the students and teachers of the acclaimed Baldwin-Wallace College Music Theatre Program led by Victoria Bussert. STAGES gives viewers unprecedented access to this exclusive program that draws the very best talent from around the country to the small private college in Berea, Ohio (just southwest of Cleveland). Episodes can also be viewed at: http://www.youtube.com/view_play_list?p=8A3B21081D4B0314   I also regularly shoot, edit and host the internet video series “Call-Back” .  I have also been the co-host of the local Emmy nominated weekly television segment called “Cheap Date” produced on an Avid system for over 25 segments. In addition to video production systems, I also have extensive audio production experience and am familiar with industry standard audio platforms.

Website Construction

I am an avid computer afficionado with a working knowledge of HTML and I love building websites for my various projects (see sidebar).

Professional Singer

I am a singer and songwriter who has performed in musical theater, pop groups and other performing groups since I was 10 years old. I have written music for radio and television as well as the stage and my jingles and parodies have been heard frequently on Cleveland airwaves.  

Work History

Work History
Mar 2013 - Present

Marketing Mgr., Engagement & Ed.

CHAUVET® DJ

Develops projects and programs to engage the core customers of an international entertainment lighting company.

- Developed core curriculum and produced and hosted all videos CHAUVET® DJ Academy, an online learning resource for mobile entertainers. (www.chauvetdjacademy.com)

- Developed "Gig Lab" video series for mobile entertainers

- Developed and presented educational seminars for mobile entertainers and lighting customers

- Developed content for social media platforms and company websites

2007 - Present

Board President/Public Relations Manager

Cassidy Theatre

  • Generated over $30,000 in cash sponsorships and over $50,000 in in-kind services and partnerships for Cassidy Theatre using customer-focused programs and presentations. 
  • Secured over $30,000 in grants by writing and preparing grant support material.
  • Design and build websites for numerous Theatrical Productions
Jul 2009 - Mar 2013

Sales and Promotions Manager

Jerry Bruno Productions
  • Developed marketing and promotions programs resulting in increased revenue for Northeast Ohio's largest music entertainment company.
  • Leader of the Jerry Bruno Productions Band, The Avenue, which generates over $100,000 in revenue annually. Planning and on-site coordinating of special event timelines and musical elements.
  • Organizes entertainment for special events including corporate events, concerts and weddings
  • Works extensively with professional event planners, photographers, videographers and lighting and production companies on special event entertainment and programs.
  • Established business relationships with key trade organizations including International Special Event Society and Positively Cleveland, that continue to generate new client opportunities.
  • Contributes content, including video and photographs for the company website and online presence
Apr 2008 - Jul 2009

Director of Sales and Marketing

Bio-Safe, International
  • Developed new sales and marketing department to service pathology labs nationwide resulting in new systems of budget tracking, prospecting and presenting company products.
  • Acquired new business partnerships with large hospital systems including Cleveland Clinic and University Hospital.
  • Led website development team to create new company website which has led to new business prospects contacting us for quotes and information.
Jan 2007 - Apr 2008

Advertising Manager

The Sun News

  • Created new sales tools and ideas including multi-media advertising packages (print, internet, and audio and video podcasting) to lead a sales team of advertising representatives responsible for the development of local sales of newspaper and internet advertising.
Jan 2005 - Jan 2007

Account Executive

WKYC-TV

  • Generated over $50,000 in new business by co-hosting, producing and selling corporate sponsorship for local TV weekly on-air segment “Cheap Date”.
  • Consistently achieved sales goals by creating and implementing marketing programs and promotions designed to meet the advertising needs of new and existing clients.
  • Consistently demonstrated logical client solutions by utilized extensive knowledge of audience research software such as TVScan, Scarborough/Qualitap and C.M.R.
  • Added production value to clients’ commercial packages by providing extra services such as voice-over talent and free copywriting and press releases. 
Aug 1997 - Jan 2005

Account Executive

WJW Fox 8 TV

  • Consistently achieved top market share for media buys from clients including Cleveland Clinic, Arby’s andKaufmann’s.
  • Additional responsibilities included servicing and maximizing existing accounts, development of new business, presentation preparation and delivery, involvement in promotional projects and commercial production.
Jul 1995 - Aug 1997

Business Support Associate

WCPN 90.3 FM Cleveland Public Radio

  • Solicited scheduled and contracted with the station's underwriting clients.
  • Developed new business from corporations and foundations.
Jul 1995 - Oct 1996

Marketing and Promotions Manager

Sportsradio WKNR AM 1220

  • Generated an average 1.5 increase in ratings over previous year by creating and organizing full broadcast remotes and promotions at events like Cleveland International Auto Show, Great American Rib Cook-Off, 1995 World Series pep rallies and parades, the opening of the Rock and Roll Hall of fame.
  • Organized World Series parades and other events as a member of Cleveland Mayor Michael White’s 1995 Indians’ Post-Season Task Force.
  • Acquired extensive news media coverage, local and national print and TV of numerous radio promotions, including Baseball Weekly, SportsChannel and USA Today.
  • Worked extensively with professional sports teams including the Cleveland Indians, Cleveland Lumberjacks and Cleveland Browns.
  • Organized annual Cleveland Indians Spring Training trip for clients in conjunction with the Cleveland Indians.
  • Produced and scheduled television and print advertising.
  • Extensive writing including press releases, promo announcements, proposals and business plans.
  • Extensive marketing research including Arbitron, Media Audit, Scarborough, etc.

Education

Education
1984 - 1988

The Ohio State University