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Geoffrey Short

Marketing Manager and Director, Producer & Entertainment Specialist 

Summary

Highly creative and multitalented Marketing Manager, Theatrical Director, Entertainment Specialist, and Producer with extensive experience in marketing, sales/promotions management, and staff leadership. Skilled in leveraging quality control of personnel, technical issues, and client experience to drive overall operational efficiency. Exceptional collaborative and interpersonal skills; reputation for building and leading creative teams and fostering positive environments to ensure individual and organizational success. Excel within deadline-driven environments, operating with strict budget requirements while using strategic planning, public relations, and brand marketing to create brand identity and cultivate customer loyalty.

Areas of Expertise:

  • Entertainment Programming
  • Entertainment Operations
  • Audio/Video Production
  • Media Planning Strategy & Analysis
  • Corporate Image/Branding
  • Platform Development
  • Market Analysis/Trends
  • Program/Project Management
  • Budgeting & Costing
  • Business Expansion
  • Contract Negotiations
  • Operational Improvements
  • Relationship Management
  • Staff Training/Development

PORTFOLIO SAMPLES

Work experience

2013-03Present

Marketing Manager

Chauvet Lighting

Sunrise, Florida 

Manage entire brand social media platforms, updating and generating website content, writing blog posts, and conducting analytics to evaluate website traffic. Write and distribute press releases; maintain key relationships with media and external brand evangelists. Develop content for catalogs, print advertising and advertorials, trade articles, and e-blast campaigns. Collaborate with internal teams, facilities staff, external evangelists & event planners to coordinate trade shows, plan seminars & design display booths.

Key Achievements:

◆ Grew new customer registration 6% monthly and increased customer engagement by creating and hosting CHAUVET DJ Academy, an online interactive learning video series for mobile entertainers.

◆ Increased VIP membership 69% within 16 months by managing VIP Rewards customer loyalty program, creating specialized promotions and instituting new analytics procedures that improved marketing campaign targeting and streamlined redemption processes.

◆ Scripted, produced, edited, and hosted video series “Gig Lab” and “Thursday Vids” to engage and educate end users and dealers; series received over 60k views per year. Scripted and directed annual short films“ Horror, Baby”,“ Sleep”,“ The Contest” and“ The Audition”.

2009-082013-03

Sales & Promotions Manager

Cleveland Music & Entertainment Group

Cleveland, Ohio

Collaborated with clients to determine needs and use in-depth knowledge of special event entertainment and production services, including live music and lighting, to make recommendations based on requirements. Generated new client opportunities by establishing business relationships with key trade organizations including international Special Event Society and Positively Cleveland.

Key Achievements:

◆ Increased entertainment booking sales 30% by producing and distributing entertainer videos and website content that effectively introduced musical acts to potential clients and facilitated easier booking processes.

◆ Generated over $700K performing as band leader and vocalist for special event band, The Avenue, that performed at over 150 events annually.

◆ Developed new talent, including DJs and bands, to increase booking revenue.

2008-042009-08

Director of Sales & Marketing

Bio-Safe International

Cleveland, Ohio 

Planned, developed, implemented, and evaluated advertising, merchandising, and trade promotion programs; developed field sales action plans. Identified marketing opportunities by identifying consumer requirements; defined market, competitor share, strengths, and weaknesses; forecasted projected business, and established targeted market share. Key Achievements:

◆ Achieved new business goals by acquiring new accounts including Cleveland Clinic and Fairview Hospital Systems.

◆ Established a new sales tracking system that improved lead tracking and sales growth.

2007-012008-04

Advertising Manager

Sun News

Cleveland, Ohio

Supervised advertising, promotional, and creative campaigns; guided and directed business strategy. Sold advertising to local and regional businesses and organizations. Developed leads & cultivated new clients. Key Achievement:

◆ Guided print advertising team to achieve recognition as the top-selling branch office. Freelance for Various Professional, Regional, & Community Theaters, Ohio and Florida

2007

Theatrical Director, Producer, Videographer

Freelance

Oversee and orchestrate the presentation of theatrical productions by coordinating all elements to ensure smooth operation. Manages overall financial and managerial functions of production/venue, raise financial backing, and hire personnel for creative positions. Collaborate with production team to create video products, perform digital editing, perform routine a/v equipment maintenance, set up equipment for location work. Insert graphics and FX as needed. 

Education

The Ohio State University

Journalism/Advertising

Full Sail University 

Music Production