Manage entire brand social media platforms, updating and generating website content, writing blog posts, and conducting analytics to evaluate website traffic. Write and distribute press releases; maintain key relationships with media and external brand evangelists. Develop content for catalogs, print advertising and advertorials, trade articles, and e-blast campaigns. Collaborate with internal teams, facilities staff, external evangelists & event planners to coordinate trade shows, plan seminars & design display booths.
◆ Grew new customer registration 6% monthly and increased customer engagement by creating and hosting CHAUVET DJ Academy, an online interactive learning video series for mobile entertainers.
◆ Increased VIP membership 69% within 16 months by managing VIP Rewards customer loyalty program, creating specialized promotions and instituting new analytics procedures that improved marketing campaign targeting and streamlined redemption processes.
◆ Scripted, produced, edited, and hosted video series “Gig Lab” and “Thursday Vids” to engage and educate end users and dealers; series received over 60k views per year. Scripted and directed annual short films“ Horror, Baby”,“ Sleep”,“ The Contest” and“ The Audition”.