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I am a highly experienced, relationship-based, senior sales executive with over twenty years of progressive sales and management experience.  I have exceptionally strong communication and collaboration skills used to facilitate complex, strategic, and tactical execution discussions with all levels within an organization.  I am especially adept at developing outstanding relationships both internally and externally to assess client opportunities, expand revenue generating capabilities, and maximize return on investment.  I have a hands on, lead by example style that develops his team through mentoring, coaching, and understanding the key business drivers that allow for proper prioritization of activities.

·     Business plan creation and execution

·     Successful achievement of sales targets and growth

·     Operational improvement and efficiencies

·     Growing profit & revenue

·     Key account management

·     Leading & developing teams

·     Negotiating & closing deals

·     P&L management

·     Effective sales presentations

·     Strategic planning & analysis

·     Forming strategic alliances

·     Clear and concise communication

Work experience

May 2013Present

Vice President, Sales

Foot Levelers Inc.

I was recruited specifically to leverage my previous business successes and varied sales experience with direct sales and channel distribution.  My mandate is to generate profitable growth by increasing both existing and new product offerings in approximately 32 countries.

  • Stopped 4 year sales decline and boosted net profit by 3 percent in the first year.
  • Created and initiated a business plan that launched new products in new markets representing the first non-chiropractic focused product in the company’s 60 year history resulting in approximately 70 new customers within the first 6 months
  • Created, implemented, and executed all aspects of a business plan related to the opening of the first international corporate office which resulted in revenue increases of more than 50% in the first year.
  • Designed and initiated comprehensive marketing programs focused on key business drivers and associated metrics. These programs involve consistent and regular communication and messaging based on patient and physician value via direct mail, email, educational events, and phone campaigns. The programs have resulted in a 13% increase in email open rates and a 14% increase in new or dormant customer’s purchases.
  • Created and implemented reporting and dashboards to timely monitor and action key business metrics resulting in campaigns and programs directed at customers specific needs and trends.

Jan 2012May 2013

International Sales Director

Sciton Inc.

Responsible for all sales, marketing, service, and new product initiatives for all sales territories (approximately 40 countries) outside of the United States. I was accountable for more than 30% of total corporate revenue as well as for developing strategic marketing and sales plans for this medical company that manufactures and sells capital equipment.

  • Increased revenue by 11% year over year (first year of growth in 3 years)
  • Created and implemented business plan establishing direct business operations in Canada that included 4 sales representatives and 3 field service technicians and resulted in year over year sales growth in Canada for the first time in 4 years.
  • Designed and led all aspects of the channel distribution strategy in over 40 countries which included the management of 3 direct regional managers and more than 100 indirect distributor sales representatives
Mar 2010Jan 2012

Director, International Sales

Jan Marini Skin Research

I was recruited directly by the President and given full responsibility for creating and managing budgets, sales forecasts, P&L, business development, and sales for all markets outside of the United States.  I lead the creation and execution of all international marketing and sales planning initiatives.

  • Delivered 30% increase in international revenue and increased gross margin by 3% year over year
  • Established partnerships with 8 distributors representing 12 new countries within first 12 months.
  • Increased monthly revenue by 200% and gross margin increase of 12% in the first 3 months
  • Implemented formal training program for channel partners
Apr 2007Mar 2010

General Manager, Australia and New Zealand

Cutera Inc.

I was promoted to this position based on exceptional results and business acumen in my previously held Area Sales Manager role that I held with Cutera Canada from March of 2005

  • Doubled annual sales revenue for the first 2 years and by 75% in the 3rd
  • Increase product install base from approximately 25 systems to more than 135 in 3 years
  • Delivered a high performance, high reward culture by setting challenging individual sales targets, monitoring performance and rewarding top-producers with team members achieving recognition as, Top Sales Representative Globally, Sales Rookie of the Year, Highest Quarter Sales in the company’s history
  • Recognized importance and established successful strategic relationships with industry and professional associations, key opinion leaders, and various trade publications.
  • Initiated and executed first international customer user meeting which was attended by more than 140 medical professionals and was an integral part of the sales process to close sales worth approximately $600k
Apr 2005May 2007

Area Sales Manager

Cutera Canada Inc.
  • Sold over 1.5 million dollars in new system sales into the physician market – largest amount sold in that territory
  • Created professional relationships with key opinion leaders and reference accounts within territory
  • Responsible for creating and implementing sales plans to exceed sales goals and objectives
  • Responsible for all day to day activity including prospecting, customers satisfaction, product demonstrations, and contract negations