As a graduate of Carleton University, my degree in psychology has transformed me into a critical thinker and trained me to quickly and efficiently analyze both individuals and situations. Throughout my university career, I developed a strong interest in public relations and decided to pursue further education to prepare myself for the PR industry.
In August of 2011 I completed the Ontario Graduate Certificate: Public Relations program at Humber College Institute of Technology and Advanced Learning. The training I received was hands-on and extensive, focusing on aspects such as social media, strategic planning, public speaking, media relations and event management/execution. Upon completion of the program I secured myself an 8 week internship at Permabrands Corporation, a leading developer and distributor of health and beauty products in North America. I adjusted very quickly within the company and as a result, became the primary media contact for the duration of my internship. During that time I controlled the social media sites, wrote several press releases, made pitches to numerous publications (both online and print), and managed to gain coverage in several major publications both in Canada and the U.S.
I am familiar with a variety of social media platforms, having completed a course specifically tailored towards the application of social media in public relations. In addition, I am very comfortable with public speaking and have acquired excellent skills in both writing and media relations. With my charismatic personality and extensive educational training, I can confidently say that public relations is an industry I am thriving in.