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Summary

Detail- and deadline-driven professional and published writer with proven experience in digital and print communications; brand journalism; and executive, marketing and internal communications. Thorough and diplomatic communicator offering demonstrated capabilities in strategy and planning, editorial content management and curation, narrative storytelling/blogging, editing/reporting and project management.

Work history

2010Present

Deputy Director, Digital Media & NOAA.gov Managing Editor

NOAA Communications (Washington, D.C., Hq.)
  • Oversee editorial and production for NOAA’s homepage as well as the agency’s 10 social media properties, notably: NOAA.gov (~91 million visits/year), @NOAA Twitter (476,000+ followers), @NOAA Facebook (468,000+). Initiated the agency’s first Instagram channel in 2013 (248,000+), one of the first five federal agencies to do so. Partnered with Twitter to launch NOAA as founding member of Twitter Alerts program.
  • Significantly expanded NOAA’s reach through social media. The @NOAA Twitter community increased by 33% in 2015 over 2014; NOAA Facebook by 44% and NOAA Instagram by 308%.
  • Co-led extensive $500K+ overhaul of NOAA.gov to responsive, app-like mobile-first design launched February 2016. Created first-of-its-kind digital newsroom for NOAA headquarters. Built bridges between internal service providers,  branch communications offices, and leading stakeholders to adopt new digital strategy, new content products and infrastructure changes
  • Planned, executed integrated digital strategy for several high-profile national public affairs campaigns, including: National Severe Weather Preparedness Week, NOAA Hurricane Season Outlook, NOAA’s State of the Climate reports, joint White House science rollouts, NOAA/NASA satellite launches, Earth Day and more. Co-managed national rollout of NOAA-inspired 2014 Earth Day Stamp with U.S. Postal Service; 25 million stamps sold out in less than 5 months of first issue.
20092010

Corporate Communications Editor/Writer (contract)

NOAA Communications (Washington, D.C., Hq.)
  • Crafted more than 50 NOAA Under Secretary’s weekly All-Hands messages, online video scripts, Op/Eds and other communications vehicles
  • Produced science news and theme stories for Web-based employee newsmagazine (circ: 15,000) as well as for NOAA.gov homepage; acted as chief editor and in-house writing/editing expert for all written content
20082009

Writer/Editor (contract)

USDA Office of Communications, Washington, D.C.
  • Conceived, created and edited brochures, magazine articles and other internal and external communications projects for Department clients; content areas included renewable energy and climate change
20072008

Freelance Communications Consultant

Self
  • Internal communications assistance for healthcare client, as well as bylined articles and research for New Jersey Monthly magazine
20042006

Graduate Art Director | Reporter | Editoral associate | via University of Missouri-Columbia graduate program

National distribution magazines; daily newspaper
  • National Geographic Traveler: Compiled 15-page trends analysis for editor-in-chief and executive editor on emerging health tourism phenomenon; wrote inaugural blog posts for Travvie Award-winning “Intelligent Travel” blog
  • Global Journalist magazine: Managed work and communication flow between nine student editors and 14 designers. Assured quality of designs and enhanced visual power and impact of magazine 
  • Columbia Missourian daily newspaper: Penned Sunday arts section cover stories, including one that was distributed by the Associated Press and subsequently published in the St. Louis Post-Dispatch and The Kansas City Star
19992003

Senior Manager, Sales Communications | Marketing Communications Manager

Pharmacia Corporation (Acquired by Pfizer Inc. in 2003)
  • Promoted to senior manager to manage salesforce communications and collateral to 5,000+ representatives. Prior to this, managed execution of national marketing campaigns to health professionals in areas including women's health, Parkinson's disease and overactive bladder.

Education

Skills

Social Media

Twitter/TweetChats, reddit Science AMAs, Instagram, Storify, flickr, YouTube; Tweetdeck, HootSuite, WordPress

Programs

Drupal CMS, Google Analytics, Twitter Analytics, Mac and Windows platforms

Editorial

Associated Press and federal GPO Style copyediting; expertise in Plain Language, writing for the Web and blogging

Design

Basic InDesign, Photoshop/Pixlr, Adobe Acrobat, image curation, graduate magazine design coursework

Languages

Intermediate Italian reading, writing and conversation; medical and environmental science language

Distinctions & Affiliations

2016 NOAA Administrator's Award • 2016 NOAA Employee of The Month • Kappa Tau Alpha Journalism Honor Society • Guest blogger & presenter for DigitalGov.gov • Member of D.C .Science Writers Associations, Federal Social Media Community of Practice, American Copy Editors Society & Federal Communicators Network