Summary

Over 13 years of experience in sales and marketing in EMEA and Southeast Asia. More than 10 years managing, selling and/or marketing offline and digital projects from the clients side as well as the agency side and this for blue chip companies such as Microsoft, Paypal, Cisco, P&G, Danone, Unilever, BMW, etc. Through creating and leading highly successful teams I have continuously managed to exceed corporate objectives. Thanks to my extensive knowledge and experience of online marketing, media and CRM I have been invited to speak at numerous events and seminar as well as academic institutions.

Work History

Work History
Dec 2007 - Present

Marketing Manager Southeast Asia

Microsoft

Managed marketing and supported sales teams in SEA through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.

-Doubled PR coverage in the first year

-Increased partner engagement activities with 300% becoming the benchmark for the Greater Asia Pacific region and being awarded a C&O award in Q2 2008.

-Increased sales satisfaction with 15%

-Increased Advertiser satisfaction with 17%

-Launched Windows Live wave 3 in SEA with a creative multichannel campaign generating more than 450 leads in 5 countries

Aug 2009 - Dec 2009

Senior Marketing Manager SEA, India & Korea

Paypal

Managed marketing and supported sales teams in SEA, India and Korea through branding, SEM, SEO, CRM, online & offline marketing, social media, research, PR, partner engagement, events and sales support.

-Doubled acquisition conversion rate through SEM in the first month

-Streamlined internal CRM processes

-Hired marketing executive

-Successfully managed an agency pitch

-Working on the 2010 strategic marketing plan

Jul 2006 - Dec 2007

Marketing Manager Belgium

Microsoft

Managed marketing and supported sales teams in Belgium through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.

-Changed perception of the brand through an online campaign which won 6 creative awards, one of them being a bronze lion in Cannes. Was also awarded with the “Above and Beyond award” in EMEA internally for this campaign.

-Increased advertiser satisfaction with 10%

-Increased partner engagement activities and developed the engagement strategy resulting in signing 10 new yearly contracts.

Aug 2004 - Jun 2006

Strategic Planner

Tagora

In this digital creative agency, which is now part of JWT, I was responsible for all new business, pitches and strategic development of existing clients.

-Generated more than 1.5 million EURO in the first year

-Won several pitches against leading agencies for clients such as Carlsberg, Brussels Trade Mart, Scabal, etc.

-Created the digital strategy for clients such as JTI, Cisco, Walibi themeparks and several governmental institutions.

-Lead and inspired teams of designers, copywriters and developers to come up with the best ideas and deliver upon requirements

Sep 2003 - Mar 2004

Sales Manager

Eurostar

Developed the new corporate sales strategy of Eurostar Belgium, the high speed train between Brussels and London, as well as a complete new pricing policy to attack the business market and achieved buy-in from the board.

Apr 1998 - Aug 2003

Online Project Manager

Wegener Direct Marketing

Responsible for all online and digital projects within the Wegener group, this was the market leader in consumer data, CRM and database management in Europe.

-Developed the online marketing and sales strategy for the French branch and closed several partnerships to build the largest online consumer database in France. Lived in Paris for 1 year for this project

-Launched and managed online marketing services for the group in Belgium and the Netherlands. Managed a sales team of 4 people. Closed, developed, managed and consulted major accounts like Janssen Pharmaceutica, Renault, Mobistar and others.

-Consulted on the digital section of the creation of the European database for Procter & Gamble.

-Created, managed and launched the website and call centre for the most successful loyalty program, www.happydays.be , in time and below budget. Managed a team of 3 people and coordinated 3 external companies to achieve this.

Sep 1997 - Mar 1998

Owner

Event Magazine

Founded and launched a new consumer lifestyle magazine for the Western Cape.

-Managed to get the first magazine out in 1,5 months on 40.000 copies

-Achieved break-even point in 3 months

-Launched a low-cost marketing campaign that gave us tremendous visibility and resulted in numerous interviews in the press and on the radio.

Mar 1997 - Sep 1997

Area manager

Weisspunkt

Responsible for sales of outsourced maintenance service in Belgium and The Netherlands. Closed several major new clients.

Sep 1996 - Mar 1997

Sales representative

Bytes & com

Responsible for sales of banner advertising in Belgium. Closed major deals and signed agreements with leading portals.

Education

Education