Over 13 years of experience in sales and marketing in EMEA and Southeast Asia. More than 10 years managing, selling and/or marketing offline and digital projects from the clients side as well as the agency side and this for blue chip companies such as Microsoft, Paypal, Cisco, P&G, Danone, Unilever, BMW, etc. Through creating and leading highly successful teams I have continuously managed to exceed corporate objectives. Thanks to my extensive knowledge and experience of online marketing, media and CRM I have been invited to speak at numerous events and seminar as well as academic institutions.
Dec 2007 - Present
Marketing Manager Southeast Asia
Managed marketing and supported sales teams in SEA through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.
-Doubled PR coverage in the first year
-Increased partner engagement activities with 300% becoming the benchmark for the Greater Asia Pacific region and being awarded a C&O award in Q2 2008.
-Increased sales satisfaction with 15%
-Increased Advertiser satisfaction with 17%
-Launched Windows Live wave 3 in SEA with a creative multichannel campaign generating more than 450 leads in 5 countries
Jan 2010 - Present
Aug 2009 - Dec 2009
Senior Marketing Manager SEA, India & Korea
Managed marketing and supported sales teams in SEA, India and Korea through branding, SEM, SEO, CRM, online & offline marketing, social media, research, PR, partner engagement, events and sales support.
-Doubled acquisition conversion rate through SEM in the first month
-Streamlined internal CRM processes
-Hired marketing executive
-Successfully managed an agency pitch
-Working on the 2010 strategic marketing plan
Jul 2006 - Dec 2007
Marketing Manager Belgium
Managed marketing and supported sales teams in Belgium through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.
-Changed perception of the brand through an online campaign which won 6 creative awards, one of them being a bronze lion in Cannes. Was also awarded with the “Above and Beyond award” in EMEA internally for this campaign.
-Increased advertiser satisfaction with 10%
-Increased partner engagement activities and developed the engagement strategy resulting in signing 10 new yearly contracts.
Aug 2004 - Jun 2006
In this digital creative agency, which is now part of JWT, I was responsible for all new business, pitches and strategic development of existing clients.
-Generated more than 1.5 million EURO in the first year
-Won several pitches against leading agencies for clients such as Carlsberg, Brussels Trade Mart, Scabal, etc.
-Created the digital strategy for clients such as JTI, Cisco, Walibi themeparks and several governmental institutions.
-Lead and inspired teams of designers, copywriters and developers to come up with the best ideas and deliver upon requirements
Sep 2003 - Mar 2004
Developed the new corporate sales strategy of Eurostar Belgium, the high speed train between Brussels and London, as well as a complete new pricing policy to attack the business market and achieved buy-in from the board.
Apr 1998 - Aug 2003
Online Project Manager
Responsible for all online and digital projects within the Wegener group, this was the market leader in consumer data, CRM and database management in Europe.
-Developed the online marketing and sales strategy for the French branch and closed several partnerships to build the largest online consumer database in France. Lived in Paris for 1 year for this project
-Launched and managed online marketing services for the group in Belgium and the Netherlands. Managed a sales team of 4 people. Closed, developed, managed and consulted major accounts like Janssen Pharmaceutica, Renault, Mobistar and others.
-Consulted on the digital section of the creation of the European database for Procter & Gamble.
-Created, managed and launched the website and call centre for the most successful loyalty program, www.happydays.be , in time and below budget. Managed a team of 3 people and coordinated 3 external companies to achieve this.
Sep 1997 - Mar 1998
Founded and launched a new consumer lifestyle magazine for the Western Cape.
-Managed to get the first magazine out in 1,5 months on 40.000 copies
-Achieved break-even point in 3 months
-Launched a low-cost marketing campaign that gave us tremendous visibility and resulted in numerous interviews in the press and on the radio.
Mar 1997 - Sep 1997
Responsible for sales of outsourced maintenance service in Belgium and The Netherlands. Closed several major new clients.
Sep 1996 - Mar 1997
Bytes & com
Responsible for sales of banner advertising in Belgium. Closed major deals and signed agreements with leading portals.