Paul Franklin And Nancy Mikula

  • Asheville US-NC
Paul Franklin And Nancy Mikula


Highly experienced hospitality management team skilled at hands-on operations, marketing, public relations, communications, financial management, maintenance, retail and food management, personnel management and providing the highest levels of customer service, seeks general management position with established small-to-midsize upscale resort, boutique hotel or quality tourism destination in Canada, the U.S. or Caribbean.

Core competencies include:

  • Hands-on management of all aspects of business and operations, including P&L  responsibility, strategic planning, development and management of revenue centers such as accommodations, retail, food service, tours, activities and special events.
  • Customer service and sales. Creating a facility-wide culture of superior customer service. Handling daily visitor interactions, assistance and problem resolution. Managing reservations. Developing successful up-selling and cross-selling programs.
  • Financial management, including accounting, payroll, bookkeeping, creating and meeting operational budgets, implementing inventory and cost control systems.
  • Hiring and supervision of staff, instilling a passion for excellence and creating ongoing training programs to ensure professional proficiency and a high level of customer service.
  • Marketing and sales, including creating and implementing effective and affordable strategies to increase visitation, occupancy and the bottom line.
  • Communications, creating highly effective brochures, press releases and other print materials as well as creating and updating websites, and driving traffic through creative use of social media.
  • Public Relations, including public speaking, community outreach, attracting and managing media, and developing strong relationships with government and industry partners.
  • Hands-on facilities maintenance, including establishing maintenance schedule, performing and overseeing repairs as well as contracting and supervision of subcontractors involved in facilities repairs, upgrades and new construction.

Shared Work Experience (by relevance):

Work History

Work History

Paul Franklin

Prior Work History:

Prior to working in the Travel and Tourism Industry, Paul worked as a hands-on project manager for businesses engaged in manufacturing, engineering and research and development. He has managed up to 60 employees and projects with multi-million dollar budgets.


State University of New York, Majors: International Business and Journalism.

Rochester Institute of Technology: One year certificate Course: Human Resource Management

Nova Scotia Community College: One year certificate Course: Digital Imaging and Web Design

Nancy Mikula:

Prior Work History:

Nancy spent many years working as a project manager in the cutting edge world of Information Technology, and at the senior manager and director-levels of product marketing and management. She is known for on-time, on-budget delivery of complex projects involving large teams and budgets of up to 5 million dollars.


Carroll University, BS Mathematics

University of California, Los Angeles - The Anderson School of Management, MBA

Paul and Nancy:

Marital Status: Paul and Nancy have been happily married for over twenty years and have successfully worked together on many projects, large and small.

Citizenship: Paul and Nancy both hold dual U.S. and Canadian Citizenship

1993 - Present

Tourism Marketing and Communications Consultants

PM Franklin Communications

Provide marketing consulting, communications, brand management, media and public relations services for a variety of advertising and PR agencies, destinations, hospitality and other industry clients, including

  • Tourism Canada
  • Tourism Nova Scotia
  • The Atlantic Canada Tourism Partnership
  • The City of Halifax
  • Palm Key Resort, Beaufort SC

Create compelling images and copy for high-profile, national and international magazine, newspaper and internet marketing campaigns. Design and create highly effective graphic, written and multimedia marketing materials for print and online delivery. Plan and implement social media marketing programs. Manage subcontractors including ad agencies, web designers, graphic designers, and content developers. Network with regional state and national tourism agencies and officials, and create valuable partnerships with industry stakeholders.

2009 - Present


Develop and manage a boutique destination website highlighting western North Carolina’s unique nature-based, historic and cultural attractions as well as promoting dining, shopping, activities and accommodations. Write compelling articles, create, edit and place high quality images and optimize content using advanced SEO and SEM techniques. Implement the strategic plan as a staged roll-out that builds content, traffic, revenue and customer participation using a web 2.0 platform and social media marketing. Monetization strategy includes click through, independent advertising, affiliate programs and referrals.

1990 - 1995

General Manager(s)

Ovens Natural Park,

Jointly responsible for the financial turnaround, facilities development and successful marketing of a large, historically and culturally significant 200 acre oceanfront tourism destination and Cottage/RVresort.

  • Managed all facets of business including operations, strategic planning, business development, accounting and finance, marketing, sales, public relations, personnel management, maintenance.
  • Responsible for business development and management of all revenue areas including attraction, resort, restaurant, store, RV Park, boat and land tours, special events and concerts.
  • Managed a workforce that fluctuated from 5-50 employees seasonally.
  • Developed and implemented a comprehensive marketing plan featuring print, broadcast, and online promotion, public relations, community and media outreach, creating partnerships with regional, provincial and national tourism stakeholders, and participating in national and international trade shows.
  • Created highly successful new tours, packages, events and programs to increase revenues.
  • Applied for, received and administered the largest tourism development grant in the province’s history.
  • Supervised and trained department managers and large seasonal staff.
  • Achieved 900% increase in park visitation, a 400% increase in occupancy and a 500% increase in gross revenues over four years.
  • Received Industry Award for Excellence, 1994.