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Work experience

Dec 2009Present

Content Producer

HSN, Inc.

Produces highly dynamic eCommerce content initiatives for top 50 Ecommerce Retailer and a cornerstone of the IAC/InterActive Corp portfolio of leading companies.

  • Responsible for the execution of web and interactive content for 
  • Defines the overall messaging strategy and customer experience for specific projects on .com to support marketing/product promotions. Pitches approach and available tactics on .com to support marketing objectives.
  • Communicates status of projects to key stakeholders; cross-functional internal teams as well as external partners.
  • Project manages and executes tasks, both technical and process, to support the creation and overall maintenance of content on .com. Coordinates cross-functional teams to publish content.
  • Ensures timely delivery of projects with accuracy and provides success metrics.


  • Team Vision Award recipient for exemplary work on HSN's Fall Fashion Series presented by Elle Magazine.
  • Lead Producer for executing company-wide events on .com including Holiday, Spring/Fall Fashion, celebrity brand launches, co-branded promotions with major movie studios and national magazine publications and charity/cause events.  
Dec 2004Sep 2009

Web Producer/Blogger

Site management and content contributor for Cox Newspapers, Inc. family of websites in South Florida (The Palm Beach Post, Palm Beach Daily News, Florida Pennysaver and PB Pulse).

  • Managed multiple digital products, category channels, micro-sites and email marketing campaigns.
  • Worked closely with vendors to ensure digital product offerings kept in-line with company's strategic business plans.
  • Served as subject matter expert to internal departments and their respective media operations.
  • Developed and executed effective processes, training, communication venues and best practices.
  • Generated and evaluated monthly revenue and web analytics reports to identify KPIs to upper management.
  • Published original and syndicated blog content for fashion, lifestyle and entertainment channels.


  • Led seamless integration of response management solution, helping clients to efficiently manage the hiring process. Projected incremental revenue of $50,000+ for the company.
  • Launched newspaper electronic editions which generated additional subscription revenue and cut delivery and production costs.
  • Spearheaded editorial team to implement a style blog, which quickly became one of the most popular sections for PB Pulse site.
Oct 2003Dec 2004

Celebrations Account Executive

Lead advertising representative and copywriter for Celebrations, a Sunday advertising special section in The Palm Beach Post anchored by engagement, wedding and anniversary announcements.

  • Generated revenue for Classifieds Advertising department by sales of display advertising space and promotional packages.
  • Communicated with clients regarding advertising copy, special promotions and product offerings.
  • Responsible for meeting all calendar deadlines for newspaper and online publication.
  • Submitted weekly revenue reports to upper management.
  • Managed vendor relation and ensured correct billing and resolution of customer-facing issues.
Dec 2000Oct 2003

Classifieds Inside Sales Representative

Cox Newspapers, Inc.

Efficiently handled inbound calls to place classified advertising utilizing professional telephone skills.

  • Utilized sales strategy to ensure customers awareness of the enhanced product offerings and packages.
  • Used persuasive selling techniques to upsell customers and reach individual and team sales goals.
  • Maintained knowledge of product offerings and advertising rates to be able to effectively respond to any customer service situation.
  • Generated/researched data lists and sources to prospect for potential customers.


  • Quarterly Advertising Awards Winner, Team MVP
  • Yearly Advertising Awards Nominee, Best Employee
Jun 1999Sep 2000

Copywriter/Account Services Coordinator

Created custom audio architecture experiences for businesses through music and voice.

  • Crafted effective advertising copy for on-hold message campaigns.
  • Maintained relationships with national client base via proactive account management activities.
  • Facilitated audio production by directing sound engineers and voice talent.


Jun 1996Present

Associate of Arts - Journalism

  • Dean's List Honor Roll


Writing Samples


References available upon request.

Technical Expertise

Extremely proficient in several web development tools, processes and technologies.

Computer Platforms: PC, Macintosh

Software: MS Office (Word, Excel, PowerPoint, Outlook), HTML/XHMTL, Macromedia Dreamweaver, Macromedia HomeSite, Adobe Acrobat, Windows 3.x/95/98/2000/XP, FileZilla FTP, various other Content Management Systems, knowledge management and site search applications.

Photo: Adobe Photoshop, MyCapture, SnagIt

Metrics: Omniture SiteCatalyst, Google Analytics, IBM Coremetrics

Blog: Wordpress, Blogger, Typepad

E-Mail Marketing: Epsilon DREAM, MailChimp, iContact

Social Media: Flickr, Facebook, Twitter, YouTube, NewsGator


eCommerce Content Producer, Product Manager, Social Media Enthusiast

  • Exceptional project management skills and undeniable foresight in accessing and prioritizing business requirements and technical feasibility.
  • A dedicated professional with an exemplary record of applying analytical skills that successfully resolve complex production and operational issues, and keen eye for increasing efficiency and productivity.
  • Demonstrated talent in facilitating effective communication among appropriate parties and managing all phases of the development lifecycle.
  • Able to lead multiple projects with overlapping deadlines with ease.
  • Completely engaged with existing and emerging forms of technology and social media and how it can benefit business development.