Work History

Work History
May 2010 - Present

Account Executive

The Ruth Group

  • Key member of public relations team; responsible for both consumer and financial/corporate programs

  • Core, day-to-day PR activities include:
    •  Drafting press releases, case studies, and marketing materials
    • Conducting media outreach to secure coverage of client   news, physician/patient stories and corporate profiles; manage reporter relationships and facilitate interview process
    • Participating in the development and execution of local, grassroots communication programs; book and manage events
    • Developing/managing digital and social media communications programs; both proactive (blog writing, Twitter) and reactive (intelligence gathering
    • Building and maintaining media lists for both business and consumer campaign
    • Monitoring/reporting client, competitor and industry news; synthesize information for potential trends and media opportunities
  • Support firm’s investor relations-focused accounts.  Responsibilities include:
    • Writing/editing conference call scripts and quarterly earnings announcements 
    • Managing quarterly conference call and follow-up communications
    • Organizing/arranging investor meetings and marketing events (road shows)
  • Assist in new business inititiaves:
    • Identifying prospects, conducting research, and drafting presentations
    • Indentifying and pursuing relationships with appropriate venture capitalists for Life Sciences, Medical Device and Tools & Diagnostics clients
  • Select client experience:  PR Newswire, Morgan Keegan, IPC The Hospitalist Company (NASDAQ: IPCM), EDAP TMS S.A.(NASDAQ: EDAP), Small Bone Innovations, Baxano, Lanx, TYRX
Sep 2009 - Feb 2010

Corporate Intern

M Booth & Associates
  • Participate in key strategic and development meetings for communications planning for clients such as Amex OPEN
  • Support the coordination of new business programming and activities at the firm
  • Maintain and cultivate media relations with industry press such as key U.S. small business reporters and publications on behalf of clients, including the Kauffman Foundation and CSC Healthcare Group
Jan 2008 - May 2009

Public Relations Intern

MWW Group
  • Worked closely with account executives to strategically position client-related news and secure coverage for various brands, including Samsung, McDonalds, Copeland's, and Alicia Keys' Keep A Child Alive Foundation 
  • Maintained media target outreach list for Samsung, Copeland's, Idalia, Under Armour, and Time Warner Center Responsible for tracking client and competitor media coverage for strategic analysis 
  • Researched speaking opportunities for Samsung's senior level executives 
  • Assisted with high profile client events for Samsung, Nikon, Alicia Key's Keep a Child Alive Foundation, and Under Armour
Sep 2007 - Feb 2008

Media Relations Intern

New York Islanders
  • Served as media liaison, verifying credentials and directing personnel
  • Responsible for documentation of statistical game data and reporting
  • Facilitated distribution of player information to media & team representatives 
  • Assisted with customer relations to maintain satisfaction
Jan 2007 - Sep 2007

Concierge

Brown Harris & Stevens
  • Maintained reporting of residential complaints
  • Assisted superintendent with satisfactory resolution of complaints
  • Maintained package delivery logs

Education

Education
2005 - 2008

BA

Hofstra University

Made the Dean's List for School of Communications all six semesters that I attended the University.

Notable Experiences:

Journalism 67: Public Relations Campaigns

-Developed a Public Relations Campaign for the Bethany House Organization

-Created a mock press-kit for Bethany House

-Conducted extensive research in order to develop a corporate donor list and a donation calendar

Hofstra’s Speech Competition

- Designed promotional materials for the competition

- Distributed marketing materials for the event throughout University network

- Selected by faculty to judge competition 

Interest

Consumer & Corporate Public Relations, Product Marketing, CSR programs, Social Media, Social Networking, Social Psychology, Sports Journalism, Sports, Hockey, Health & Fitness, Reading, Travel, Culture, International Cuisine

Summary

Experience in public relations, investor relations, corporate communications and client service.

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