Guy Berg is a proven executive, with 20 years of experience developing profitable product, marketing, and distribution strategies and serving in key sales and management roles. Guy combines a unique combination of financial acumen along with operations management, technical development and product marketing skills required to effectively identify, develop and manage bank service products profitably.
Guy has indepth payment card industry knowledge and experience including payment card issuance, acquiring, terminal application development, distributed data systems, communication security, fraud prevention, EMV, NFC and certificate management. This background enables him to create innovative approaches to product and business direction and exert industry leadership in any number of payment card market segments.
At Collis America, Guy leveraged his payments systems industry knowledge and product marketing experience to rapidly establish a leading market position in Brazil and built brand recognition in the United States for tools to test payment system terminals, acquiring and issuing host systems and EMV cards.
At startup venture UbiQ Inc., Guy developed the company's product marketing strategy and supported the worldwide distribution system. He developed a strategy to incorporate existing tools into industry-leading turnkey products. Within two years, the products captured leading shares of key markets in the Asia Pacific region. After UbiQ secured patents for its technology, Guy played a key role in positioning the firm for sale, and after the company was acquired by NBS Technologies, Inc., Guy was the only executive asked to stay on, as business unit manager of the global software business.
At Deluxe Corporation, Guy's product management group introduced one of the first Internet product catalogs (pre-Amazon.com) designed to work in conjunction with customer branded web sites. He also lead the development of a new line of risk assessment, fraud prevention, and marketing products based on an innovative "debit bureau" concept.