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Over 16 years of success in IT solutions and product development, with 8 years of experience in social software and online community building

Core Competencies

  • Product management, innovation, strategy and business analysis
  • Online community activation and building
  • User experience and interface design
  • Requirements gathering, analysis and documentation
  • Customer and Stakeholder management
  • Managing delivery and implementation of products / systems
  • Data and market analysis to drive product roadmaps and business growth
  • Presentation and communication of information and ideas

Work experience

Nov 2011Jan 2015

Sr. Collaboration Strategist / Community Manager - tibbr®

Tibco Software, Singapore
  • Received Outstanding contribution award-Dec 2013
  • Single-handedly managed over 70 clients in APJ and EMEA to rollout the tibbr® platform
  • Provided thought leadership to clients on ESN rollout strategy to achieve 100% success criteria
  • Led clients to develop communication and change management plans to create platform awareness and drive desired behaviour
  • Planned and executed strategy and training workshops for several large customers
  • Conducted ROI analysis for customers to target returns within 6 months of rollout
  • Strategised with customers to define content architecture and business cases to build strong knowledge management foundations within the platform
  • Liased with Product Management team to develop client and market-driven features for product roadmaps
  • Analysed usage data to continually develop strategies to strengthen and improve user adoption
  • Key Clients: Schneider Electric, ING Bank, Scania, Cathay Pacific, Standard Chartered Bank
Mar 2009May 2011

Lead Product & User Experience Manager - Collaboration Services

  • Led a team of 8 product managers, user experience architects and visual designers to spearhead efforts for development of collaboration tools across common platforms such as Eikon Desktop, Mobile, and Reuters Messenger
  • Built consensus(global stakeholders/product teams/account managers) on product strategy and developed a business roadmap, resulting in successful launch of Eikon in October 2010
  • Managed delivery of collaboration capabilities across multiple, remote teams including development, legal, marketing, and operations
  • Developed commercialisation strategies to grow business on independent collaboration tools and applications
  • Implemented administration and support models with Global Service Managers to improve efficiency of new account setup and support cycles across all collaboration tools
  • Rapidly grew membership of global trading communities from scratch to 18, 000 users in just 6 months through social media marketing, various online campaigns and analytics
  • Evangelized collaboration service capabilities across Thomson Reuters vertical product teams to boost usage
  • Conducted usability and customer feedback workshops to develop product direction and funding
Sep 2006Oct 2008

Product Manager / Marketing Director

NthID Networks

Singapore A next generation social networking platform-Start-up

  • Generated social networking concepts and transformed them into a working application with a viable business model consisting of multiple revenue streams
  • Defined system requirements, developed information architecture and graphical designs, established project budget, and managed resources
  • Supervised remote development teams and vendors for management of product scope and budget as well as for ensuring timely releases
  • Successfully launched the Beta version of the platform, achieving a monthly user growth rate of 40%
  • Generated recurring monthly revenue of US$ 5, 000+ by designing and implementing an online advertising strategy, and driving positioning as well as branding efforts. Also, grew users' traffic through blogging, SEO, and social media marketing tools
  • Researched new media technologies for potential integration opportunities and analysed online campaigns/usage reports to optimise usability and advertising revenues
  • Monitored product performance, analytics reports, and market to develop new features/revenue channels
Dec 2004Sep 2006

Product Manager

PAC Total Solutions, Kuala Lumpur, Malaysia

A member of one of Malaysia's largest IT company, the HeiTech Padu Group, PAC provides end-to-end SaaS solutions for the insurance and automotive industry

  • Managed all aspects of requirements' analysis, preparation of functional specifications and development of system architecture for the company's core products including B2B workflow and CRM applications for insurance claims' processing, collision workshop management systems, as well as claims' front end systems
  • Led multiple teams of 15 Engineers and Testers to ensure timely delivery of system modules, enhancements, and change requests
  • Defined test cases, documentation, quality control procedures and managed UAT
  • Refined delivery processes to improve operations, productivity, and efficiency
  • Fulfilled region-specific(Australia, Singapore, UK, and Malaysia) requirements of all products
  • Fostered customer relationships and assisted in sales of over RM 2m within 1 year
  • Conceptualised, Delivered and Managed P&L of 2 new products with over 300 customers
  • Grew product sales and increased domestic/global markets' penetration by 20% through deployment of effective marketing strategies and product roadmaps, and building new capabilities within 1 year
  • Key Clients: Aviva Insurance Bhd., Mayban General Assurance Bhd., Proton Edar Sdn. Bhd.
Aug 2001Dec 2004

Senior Business Analyst / Client Partner

Buzznet Technologies, Kuala Lumpur, Malaysia

A software services company which increases ROI from existing business software within clients' organisations

  • Defined business and functional requirements for Development teams by translating clients' complex business needs into software application functionalities
  • Managed complete project life-cycles to deliver complex applications for various industries
  • Led development of application designs, functionality, and usability for web-based enterprise applications
  • Provided pre-sales support to close over RM 1m in solution sales within a year
  • Key Projects:
    • Rashid Hussain Securities(RHB Group) - implemented EAI for existing Unit Trust and Asset management systems with a new functional front end, reducing critical end-of-day processing time by over 75%
    • Financial Information Services Sdn. Bhd. – enhanced credit and vehicle enquiry application of National Credit Bureau; defined functional requirements and user interface
    • POS Malaysia Services and Holdings – analyzed POS Malaysia’s and Bank Simpanan Nasional’s (BSN) IT departments to identify cost savings opportunities plan of RM 44m through a shared services infrastructure
    • Telecom Smart Schools – Proposal to centralize the education system on a unified e-learning platform
Jul 1998Aug 2001

Interactive Architect

Plexus Technologies, San Jose, CA, USA

A start-up e-Solutions development company

  • Built the company's Interactive Design Consulting practice with global teams consisting of 50+ people
  • Analyzed complex business data to develop paper prototypes, information architecture and graphical layouts of web applications
  • Managed multiple third party vendors to collaborate on successful delivery of projects
  • Designed functional test plans and quantitative usability and acceptance criteria to ensure quality assurance
  • Worked with VP of marketing to define branding strategies, content and collateral to market the company
  • Key Clients:
    • Speedbanx – B2B solution for small/medium banks to offer internet banking services
    • Soma Living Real estate portal with integrations with MLS services and mapping tools
    • – B2B portal for property appraisal process
    • Internal Sales team – Sales force management application to manage leads, sales, and customers


Jan 2009Apr 2010

Executive MBA

Rutgers University
Sep 1995May 1998

BS Industrial Design

University Of the Arts


Product Management
Business Analysis
Community Development
User Experience and Interface Design
Adobe Creative Suite
Microsoft Office Tools


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