Work History

Work History
Sep 2007 - Present

Founder-Owner-Organizer

The Charlotte Search Engine Marketing Association

The Search Engine Marketing Association of Charlotte is one of the fastest and is the largest, search engine meetups in the United States.  Started from Meetup.com, we quickly grew to over 450+ members in over two years.  SEMCLT, or the Search Engine Marketing Association of Charlotte, meets every month to discuss and debate the latest trends in the online marketing industry.  

We have guest speakers from around the state present as well as hold panel sessions with multiple speakers.  

Our topics have included: social media marketing, web analytics, and SEO to name only a few.

Jan 2004 - Present

Owner/SEO Consultant

On Top Results Inc.

On Top Results, Inc. is solely owned and operated by Keith Schilling. On Top Results, Inc. is a Certified Yahoo Search Marketing Ambassador and Google Adwords Advertising Professional, which demonstrate my ability and knowledge of Yahoo’s and Google’s PPC Program as well as Local Search products.On Top Results, Inc. was also chosen as a Beta Participant in Microsoft’s new MSN adCenter Pay Per Click Marketing Program before it officially launched.

Services that I offer include Pay Per Click Campaign Management, Organic Search Engine Optimization, Web Design Services, and Social Media Marketing to name a few.

Experience and Responsibilities included but not limited to:

·Keyword Research and Analysis

·Traffic Analysis – Google Analytics and WebTrends

·Pay Per Click Campaign Setup and Management for Google, Yahoo, and MSN.

·Goal Conversion Tracking, A/B Ad and Landing Page Testing, Multivariate Testing

·Organic Search Engine Optimization

·Link Building Services

·Web Content/Copywriting Services

·Web Design and Database Setup

·Online Reputation Management

May 2007 - May 2009

Web Marketing Specialist

USHIFU

USHIFU LLC is the leader in cutting edge technology for the treatment of prostate cancer. Currently in Phase III of clinical trials, the Sonablate 500 is currently approved as an alternative treatment in other parts of the world.Using the Sonablate 500, this technology removes prostate cancer through high intensity focused ultrasound.

Experience and Responsibilities included but not limited to:

  • Oversaw & managed a $650,000 annual pay per click campaign through Google, Yahoo, and MSN.
  • Search engine optimization – results tracked through keyphrase rankings in Web Position Pro and tracked in Google Analytics
  • Tracked ROI of internet based leads – online submissions through forms
  • Utilized salesforce.com for lead importation, keyphrase tracking per patient, and lead distribution
  • iContact.com email marketing campaigns – Setup, management, and creation of email campaign.
  • Setup and manage goal conversion tracking in Google Analytics.
  • Implemented custom filters through Google Analytics to better track keyphrases used.
  • Creation of Social Media Opportunities – Facebook: Prostate Cancer Awareness Page 
  • Worked with JTA Talent Agency for 60 Second Commercial for Stage III Clinical Trials
  • Monitored online reputation of USHIFU on a monthly basis.
  • Conducted stringent A/B testing as well as multivariate testing through Google Adwords Optimizer
  • Creating of Landing Pages for testing and ROI improvements

Additional marketing responsibilities included:

  • Creating and managing over 8 separate websites in different countries for HIFU promotions.  
  • Co-organized, created, and assisted with production of USHIFU promotional movies and videos for web promotion.
Jul 2006 - Mar 2007

Director of Search Engine Marketing Services

ProStep Marketing

Pro Step Marketing is the leader in branding and marketing for the real estate arena.Pro Step provides marketing consultation, logo design, branding services for print and web development for real estate agents across the nation.

Position responsibilities involved:

  • Creating corporate and functional search engine marketing business objectives into strategic and tactical marketing initiatives.
  • Evaluate current effectiveness of all online marketing programs, draw conclusions and develop recommendations based on those results.
  • Lead and motivate offshore project teams to achieve top performance while reducing corporate expenses.
  • Analyze web analytics provided by top software firms such as Web Trends/WebPosition 4, Google Analytics, and WebCEO for ranking and traffic analysis/statistics.
  • Created, implemented, and tracked Pay Per Click campaigns for clients. Created web goals and conversion tracking.
  • Handled all facets of Search Engine Optimization (natural search results) for the company’s clients and itself.
  • Hand coded HTML and Cascading Style Sheets (CSS) to help manipulate online marketing efforts.
  • Keyword Research, Keyword Density analysis of competitive sites to achieve maximum ranking results.

Education

Education
Aug 1993 - Jun 1997

BS

Methodist University

Graduate of the Charles Reeves School of Business at Methodist University in 1993.  Core requirements included: Business Ethics, Managerial Finance, Business Law, and Principles of Real Estate to name a few. 

Certifications

Certifications

Certified Google Advertising Professional

Google Inc.