Gayle Nixon, Mba
Chief Marketing and Sales Officer
- Greater Boston Area, MA
Highly motivated Senior Marketing leader and Global Director with solid fifteen years’ experience leading global marketing and sales teams in start-up, rapidly growing, and established SaaS and Enterprise Software companies. Maximizing profitability by developing strategic marketing plans to support the buyer’s journey and customer life cycle. A high performing and confident leader who is inspiring to others, results-driven, self-starting, and a collaborative team player across an organization. Ability to navigate between strategy and execution, and balance marketing campaigns with key channel, business development to meet and exceed EBITDA earnings.
As CMO, developing and driving global marketing and sales enablement strategies and activities. Leading global world-class marketing and sales enablement teams for increasing revenue growth, and to further establish itslearning as a global market leader in the K-12 learning management systems (LMS) industry. On a global basis, developing and measuring marketing communications, corporate branding, and demand generation strategies including PR, AR, social media and content strategy, positioning and messaging, brand building, integrated campaigns, and global and local events.
Developed and executed global marketing strategies and plans with the primary goal of building a predictable sales lead funnel and brand awareness. Created best practices for measuring and tracking financial results for Trillium Software’s global marketing team. Over a nine year time period, led the global demand generation and business development representative teams to drive $442.2M in sales pipeline. Resulting in approximately $50M+ of enterprise data quality software license closed revenue, professional services, and maintenance revenue. Consistently overachieved my 40% annual marketing influenced revenue targets.
Led overall integrated marketing campaign strategy and plans for marketing of products and solutions by outlining key marketing themes, messages, offers, and mediums for promotions to reach both IT and business audiences within Global 2000 companies; leveraging both inbound and outbound tactics.
Developed all of the US marketing strategies and campaigns. Oversaw all marketing communications from product launches to PR to advertising to trade shows, branding and development of content and positioning of SasS solutions across the the company. Organized events such as trade shows, webinars, and user conferences.
Created and managed communication vehicles and programs (ie., road shows, trade shows, advertising, direct and electronic marketing materials) monitored and continually drove improvement for cross-channel integrated marketing campaigns. Worked with stakeholders across the business to develop ideas and strategies, such as Product Marketing, Regional Marketing, Product Management, and Sales, etc. During tenure at eXcelon, gained a deep understanding of marketing campaign planning, segmentation, customer behavior, fundamentals of sales and marketing psychology, and a basic knowledge of marketing ROI and analytics.
Heavy user and experienced in selecting, administrating, implementing, and training of the following marketing and sales applications: Salesforce.com; Microsoft Dynamics CRM; Oracle Marketing Cloud/Eloqua; Marketo; Manticore; HubSpot; Pardot; Ektron; Wordpress; LightCMS, Google Adwords; Google Web Analytics and Reporting; Googledocs; Google Plus, Optimizely; Dropbox; OneSource; Brainshark; Facebook; Instagram; Twitter; YouTube; Vimeo; Brightcove; LinkedIn; Hootsuite; Periscope, etc.