Gayle Armstrong



Highly motivated, communications professional with proven ability to  quickly grasp requirements, provide program planning, execute strategy, and deliver results  using both traditional and digital means. Have more than 20-years experience in strategic planning and tactical implementation of all core marketing, trade-show, sales support, and public-relation activities including:

  • Excellent written and verbal communication skills.
  • Organized, decisive, and able to effectively juggle multiple projects.
  • Solid project management, vendor-relations, and internal-communications experience.
  • Self motivated, independent, resourceful,  and able to work to deadlines.
  • Strong team player skilled in relationship building and conflict resolution.
  • Experience in both managing integrated marketing and media outreaches in both high-tech environments and nonprofits.
  • Excellent critical-thinking skills,  able to adapt to changing needs, and a quick study.
  • Ability to communicate with both internal and external constituencies.
  • Experience  managing and monitoring budgets, metrics, and projects.
  • Self effacing with a good sense of humor.

Marketing And PR

Core traditional and digital marketing communications, marketing collateral, PR, meadia/analyst rrelations, branding and messaging, content creation, prospect and customer relations, and salesforce communications.

  • Define, develop, and implement  marketing and media plans and programs .
  • Provide clear, consistent, and compelling internal and external branding and brand management.
  • Create and implement strategic and tactical plans including media and analyst relations, news releases, speaking slots, list creation and management, and trade-show outreach. 
  • Implement digital outreaches to targeted audiences
  • Use various online/cloud-based customer-relationship management and social-media platforms for prospect, media/analysts, and customer outreach.
  • Conduct market research and competitive analysis.
  • Research, develop, and write strategic plans

Content Creation And Writing Skills

Flexible, creative, and adaptable writing style allows me to effectively write successful communications and PR materials in a broad range of styles for both both traditional and digital media. Examples include:

  • Annual reports
  • Articles
  • Brochures and flyers
  • Business cases and plans
  • Brochures and flyers
  • Business cases and plans
  • Case studies
  • Copywriting
  • Customer communications
  • Intranet and Internet copy
  • Data sheets
  • Media and analyst communications
  • News releases
  • Newsletters and blogs
  • Proposal editing
  • Search engine optimization
  • Slide presentations
  • Style guides
  • Tradeshow copy and show guides,
  • Website copy

Online Outreach 

  • Develop company websites from RFP to inception to launch, including site architecture, web copy, updating and integration of company extranet(s) into public site, and ongoing editing of all pages on the site via a content management system.
  • Develop company intranets, copy and site content and upkeep of sites.
  • Implement search-engine optimization and site-traffic analysis.
  • Create push and pull strategies for social media and Internet sites.

Trade Show and Events

Have extensive trade-show experience that includes planning through execution to postshow activities for shows ranging  from tabletop to nomadic displays to engineered booths in both the US and overseas. My experience includes the following:

  • Budget management
  • Theming and copy creation for messaging, show guides, and websites.
  • Lead-generation activities preshow, onsite, and postshow management.
  • Managing lifecycle of hardware, including booth selection, design, construction, and onsite builds.
  • Onsite organization and logistics.
  • Staff coordination and training for booth duty, demonstrations, and in-booth meetings.
  • Vendor selection and management.
  • Working with both show organizers and show-logistics companies preshow, onsite, and postshow; including maximizing marketing opportunities, on-the-floor booth selection, union regulations, etc.

Work History

Work experience
2005 - Present

Self-Employed Contractor (2005-Present)


Provide comprehensive traditional and digital marketing, website, and branding services. Clients have included satellite-communications, nonprofits, small-businesses, real-estate, and consultancy and service providers.

2008 - 2014

De Facto Director of Marketing

SatCom Company

With VP, Sales and Business Development, spearheaded  marketing outreach that propelled UltiSat from a small $3M box seller and equipment installer to a more than $50M p.a. network-services provider.

Introduced marketing to company and after completely rebranding the company from messaging to brand design to corporate strategy, I provided complete day-to-day turnkey marketing services that included product positioning, collateral design and production, website design and management, guidance on intranet, trade shows and events, proposal and HR support, and social-media outreach.

2000 - 2004

Director, PR and Marketing

Loral Skynet/Loral CyberStar

Directed a $2.3 million global PR, trade-show, and marketing outreach and communications team for fixed satellite services and network services at a $1+ billion dollar satellite corporation.

1998 - 2000

Communications Manager


Managed marketing communications and outreach for network services and DTH Internet service, both B2B and B2C, at a $1.3 billion telecommunications and media company. Rebranded B2B and B2C product lines into a single product line and named it DirecWay. Responsible for award-winning newsletter redesign that is still in use today.

1996 - 1997

Manager, Public Relations

Sterling Software (Later Computer Associates)

Managed proactive media-relations, analyst-relations, and external-communications program for unit of a multibillion dollar global IT corporation.

1987 - 1996

Director, Business Development, Public Affairs, and Exhibits

American Institute of Aeronautics and Astronautics 

Over almost a decade, performed a variety of media, marketing, trade-show management, business-development, publishing, communications, and editorial roles at a nonprofit professional association with 40,000 individual members and more than 100 corporate members.



BA (Honours) Government and Politics

University of Sheffield, UK