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Building Brands, Accelerating Sales, Connecting With Customers.

I'm seeking opportunities to help companies maximize their sales and marketing resources, people and programs to achieve maximum results.

I'm energized by getting people to work together to achieve a common set of goals that generate a much higher level of organizational, company and even industry success.


  • More than 10 years B2B and B2C experience in driving product, channel, field and corporate marketing strategies in the high technology, energy and consumer industries.
  • Solid track record of innovation and leadership with the ability to translate business plans into a quantifiable and actionable marketing strategy.
  • Ability to influence and help close multi-million dollar sales opportunities.
  • Ability to inspire teamwork and create synergy across multiple organizations or diverse teams (sales, marketing, product development suppply chain and offer to cash).
  • Demonstrated ability to engage stakeholders in program development both internally and externally.

  • Building and leading cross-organizational teams is an area in which I excel and have been consistently recognized.
  • Proven success in maximizing ROI with minimal resources.


Global Marketing Programs, Business Development, Partner Marketing, Channel Sales, Product Marketing, Market Segmentation, Competitive Research, Lead-generation Campaigns, Web 2.0,

Direct Marketing, Sales Tools, Customer Acquisition and Retention, Customer Advocacy Programs, Customer Reference Programs.

Work experience

Oct 2009Present

Manager, Strategic Marketing

Royal Dutch Shell

·Reporting to Vice President of Marketing Strategy, leading the development of marketing framework and infrastructure to drive customer-focused programs, strategic alignment and lead generation across all product and service segments (oil and gas producers, commercial & industrial, utilities and environmental services).

·Streamlined marketing programs and reduced costs through implementation of marketing automation tool and analytics framework. Leveraged CRM application ( to ensure data integration and efficient tracking.

·Increased marketing ROI by more than 50% through customer segmentation, SWOT analysis, sales planning and targeted customer acquisition programs.

·Driving customer loyalty and retention through launch of Web-based customer portal that surpassed registration goals by more than 300% in first three months.Has also led to development of new sales prospects and cross-sell opportunities.

·Developing Web strategy and plans to maximize Shell brand within the North America Energy division as well as integration with customer portal.

·Create sales and marketing tools to support account teams and product/service offerings across all business segments.


Director of Marketing- Global Business Development

Ion Geophysical

  • In this newly created position, I led the development of a measurable field marketing strategy and alignment of messaging and programs across marketing, sales, product development and regional offices. Reported to Sr. VP of Sales.
  • Identified new market opportunities through comprehensive segmentation of high value customers and competitive research.
  • Restructured marketing planning process for clarity, consistency, improved communication and reduction of costs and redundant programs.
  • Created a sales portal and developed a portfolio of tools to inspire collaboration among decentralized groups.
  • Launched initiative to automate campaign tracking and measurement through integration with
  • Exceeded customer attendance goals by 200% at premiere industry trade show (SEG) and received recognition from industry media American Oil and Gas Reporter for outstanding format, content and speakers.

Sr. Field Marketing Manager

Sun Microsystems
  • Managed multi-channel marketing programs that optimized revenue across all lines of business (Systems, Storage, Software and Services) through direct sales, technology partners, value-added resellers, system integrators and distributors.
  • Translated corporate initiatives into quantifiable regional marketing strategy.
  • Exceeded quarterly lead-generation goals by 100% every quarter through extensive market segmentation activities, innovative lead-generation campaigns and joint partner programs.
  • Orchestrated the largest and most comprehensive product launch and awareness campaign in the history of the Houston office for Sun’s modular datacenter (Project Blackbox); making a huge impact on the visibility of Sun's technology in the local market and generating hundreds of leads. (see photos in portfolio.)
  • Inspired collaboration across sales organization and partner community (SAP, Oracle, Microsoft, Intel, AMD, NEC, etc) to maximize regional marketing activities with limited budget.
  • Developed centralized prospect database and campaign tracking to drive efficiency and more interactive, targeted customer-centric programs. 

Sr Marketing Manager (Corporate Marketing)

BMC Software

  • Launched a global customer advocacy program to drive customer loyalty and retention.
  • Streamlined the customer reference process to increase efficiency of closing sales opportunities and maximize customer participation for PR, Analyst activities and events.
  • Faciliated ROI case studies and success stories for Fortune 1000 customers. (see example in portfolio).
  • Created the most innovative and comprehensive sales tool for BMC corporate startegy "Business Service Management" by mapping global portfolio of success stories and case studies with corresponding solutions across all product lines and solutions. (see examples in attached portfolio).

Sr. Marketing Program Manager (Enterprise Systems Business Unit)

BMC Software
  • As a global program manager I developed and executed strategic marketing  and communications plans for $150MM line of business (Enterprise Scheduling and Output Management).
  • Tripled the volume of qualified leads in fiscal year 2005 through innovative and measurable strategic marketing programs and integrated campaigns with technology partners(SAP, Oracle, PeopleSoft).
  • Increased awareness of market leadership and joint solutions with SAP through programs and sponsorships that had never been implemented.  One of the events  resulted in a 300% increase in qualified leads and a pipeline of $20M.
  • Recognized for excellence in Go-to-market planning by sr. management and mentored my team in development of plans.
  • Appointed to global product marketing team that developed strategic product/solution messaging, internal and external communication plans, marketing collateral, sales tools and training for launch of new corporate initiative "Business Service Management".

Partner Marketing Manager (Sales Organization for Sun Microsystems Partnership)

BMC Software
  • Developed marketing strategy and executed campaigns to drive sales of BMC products through Sun Microsystems Professional Services organization.
  • Increased awareness of BMC/Sun joint solutions through co-branded marketing campaigns, development of innovative sales tools and internal sales programs.
  • Awarded the “Director’s Award” for Marketing Leadership and excellence for innovation and creativity.
  • Created and launched the first BMC Partner Web Portal for strategic alliance with Sun Microsystems.

Manager, Corporate Communications

McLeod USA

Managed corporate communications and brand strategy to position Splitrock as a leading provider of advanced broadband network services to Internet service providers and telecommunications companies. Managed team of four


Communications Manager

DA Consulting Group

Managed corporate and executive communications for this ERP consulting firm. Scope of responsibilities included integrated marketing programs (brand strategy, analyst relations, and public relations) as well as internal/external and executive communications.  Launched first employee Intranet and company newsletter (printed and online).


Jeff Oberbillig

Brenda Chaparro

Sun Microsystems Product Launch



University of Houston, C.T. Bauer College of Business

Microsoft Office