Manager, Strategic Marketing
Royal Dutch Shell
·Reporting to Vice President of Marketing Strategy, leading the development of marketing framework and infrastructure to drive customer-focused programs, strategic alignment and lead generation across all product and service segments (oil and gas producers, commercial & industrial, utilities and environmental services).
·Streamlined marketing programs and reduced costs through implementation of marketing automation tool and analytics framework. Leveraged CRM application (Salesforce.com) to ensure data integration and efficient tracking.
·Increased marketing ROI by more than 50% through customer segmentation, SWOT analysis, sales planning and targeted customer acquisition programs.
·Driving customer loyalty and retention through launch of Web-based customer portal that surpassed registration goals by more than 300% in first three months.Has also led to development of new sales prospects and cross-sell opportunities.
·Developing Web strategy and plans to maximize Shell brand within the North America Energy division as well as integration with customer portal.
·Create sales and marketing tools to support account teams and product/service offerings across all business segments.