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Work History

Aug 2016Present

Project Coordinator 

Analyse Digital

Provides daily supervision of client campaigns and coordinates with a remote team of more than 10 digital marketeers - including content writers, graphic designers, ad word specialists etc
▪ Social Media Manager and point-of-contact for six marquee clients in realty, luxury and travel industries
▪ Strategist for social media campaigns for annual and monthly client activities which involves planning ads spends and refining targets 

Mar 2014July 2016

Sr.Content Writer

Device Driven / Analyse Digital

▪ Provided daily supervision & execution of client campaigns in the real estate, healthcare, hospitality & e-commerce industries, through social media channels, blogs & newsletters, community management and digital public relations.

▪ Worked closely with the Content team to ensure consistency & accuracy of messages and also with the Analytics team to monitor the effectiveness & extent of the campaigns.

Jul 2013Feb 2014

Freelance Writer

Multiple Companies

▪ Generated SEO-optimised content for national & international B2B & B2C websites on topics varying from parenting and healthcare to lifestyle and cosmetics.

Jul 2011Aug 2012

Reporter

The Times of India

▪ Wrote more than 120 by-line worthy articles by interviewing multiple government officials, celebrities, social activists and historians on (but not limited) to culture, art, youth, fashion, tourism & history, which appeared on Times of India city & national editions.

Education