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Gaurav Singla

MBA + B.Tech with 9+ years of Experience in Channel Sales & Distribution Management


9+ Years of total experience in Business Development /Channel Management and Team Management. Extensive, Result driven proven track record in Sales, Distribution Management, Channel Strategy and New Business Development in Consumer oriented businesses


Channel Sales and Distribution - Consumer Paints , Power Tools & Accessories

  •  Ramping sales operations and Primary, Secondary and Tertiary Sales delivery
  • Channel Development & Distribution set up and expansion
  • Sales planning, Sales Forecasting and Instituting processes
  • Promoter Program management & Channel Competence Development (Training)
  • Implementing pre/post sales promotional activities for brand building & market development.
  • Devising pricing strategies to maximize ROI for business in paint and Power Tools
  • Conceptualizing, designing and delivering influencer and trade promotions

Work History

Mar 2015Present

Branch Manager- Delhi/ NCR & Haryana

Stanley Black & Decker India

  •  Contributes to 55% of Regional Turnover and 15% of National Turnover.
  • Handling the Entire Sales process for 3 states - Delhi, Haryana & Western UP with a team of 5 Officer.
  • Responsible for overall AR, DSO & Sales Functions.
  • Responsible for P&L of assigned Territory with a Turnover of 46 crore.
  • Handling biggest branch of Country.
  • Man Management & Team Handling to achieve companies Objective.
Jan 2012Feb 2015

Dy. Manager(Delhi & Haryana)

Bosch India Limited- Accessories Division
  • Responsible for driving the P&L for Bosch Accessories for Haryana & Delhi Region with a total turnover of 30 cr annually and contributes to 16% of India turnover.
  • Directly manage a team of 2 indirect matrix reporting  to drive the business objectives.
  • Responsible for setting up the distribution network and expanding width of distribution . Handled 27 Dealers outlets in  Region to ensure proper coverage.
  • Responsible for running the entire retail marketing and in store experience marketing with deployment of Dealer Salesman and a trade marketing manager to ensure tertiary movement .
  • Responsible for planning the Annual operating plan including the profitability and forecasting the monthly SKU wise requirement.
  • Responsible for managing the costs related to distribution and managing, inventory costs, over dues and other direct costs.
  • Planning and Implementation of field activities like Sales promotions, launches & trade promotions 
Mar 2011Feb 2012

Area Manager- Delhi

Bosch Limited -Power Tools Division
  • Delivering the value and Gross Margin objective of the organization with the help of 2 Sales Officers.
  • Ensuring profitability to the channel partner by stabilizing prices in the market and managing Market Operating Price .
  • Delivering Business Value  growth opportunities by doing various BTL activities with the help of RTS which help driving secondary sales movement.
  • Partnering with supply chain to help forecast the right products for the market to ensure smooth supply Training and capability building of the sales team on a regular basis.
  • Award for excellence towards commitment 2011.
  • Quick starter award Best Turnover in 2011.
  • Contributed to 40% of Regional Sales & 13 % to National Sales Completely turned around the business by reversing the growth trends and leading the area to double digit growth of 17% .
  • Successfully reduced the variation in discount amongst different dealers and led to price stabilization
  • Managed to expand the channel network by 20% by reviving unengaged channel partners
Feb 2008Mar 2011

Sr. Sales Officer- Gurgaon , Faridabad & Rewari ( Haryana 1)

Bosch Limited
  • Delivered a Gross business of Rs 24 crores from Channel Sales and Institutional Sales.
  • Handled Direct OEM's business from clients like Maruti, JCB & Honda and Delivering the institutional sales target by engaging with builders and Key Accounts Revenue target achievement & collection.
  • Dealer management-making new Dealers & relationship management & training Dealer's sales person.
  • Creating channel capacity by increasing channel reach and weighted reach by appointing new dealers.
  • Responsible for working closely with the product team to give inputs for product development based on portfolio analysis and competition benchmarking including pricing the product for OEMS.
  • Worked on the Business Plan and Costing to get an annual rate contract with Maruti which helped in generating revenue of 1.0 crore alone.
  • Successfully positioned Cordless Tools Market in the territory which contributes alone to more than 50% of India turnover.
  • Award for Tapping OEM Cliental 2008.
  • Best Sr. Sales Officer Award 2009-New Market Development.
  • Tripled the size of Market in 3 years
Jan 2007Jan 2008

Sales Officer- North Delhi (Decorative Paint)

Akzo Nobel (Formerly ICI Ltd)
  • Delivering Business KRAs Sales Volumes and Values targets of North Delhi Territory for decorative paint business.
  • Handled a network of 36 dealer's outlets from which the companies gross business worth Rs 5 crores.
  • Delivering the institutional sales target by engaging with builders and Key Accounts Creating channel capacity by increasing channel reach and weighted reach by appointing new dealers.
  • Designing and Managing customize promotions for key counters Revenue target achievement & collection.
  • Focused on Naaka meets for secondary sales by involving Contractors/Painters.
  • Delivered 31% growth on Targets with robust Chanel Expansion-net dealer addition(7) and Machine Placement(5) Placed .
  • Newly launched Light & Space product on all the counters and got highest points for PPI Scheme 


  • Indian Airlines- 2 Months ( Marketing)

“Studying The Holiday Package Market And Developing A Product Plan For Indian Airlines”

This project was intended to provide an enlightening look at the holiday packages structure of Indian airline, airfare-pricing issues related to holiday packages and factors affecting revenue, agent’s efficiency and operating strategies, the prevailing attitudes of the customers towards the Branded and Unbranded holiday packages and the outlook for the industry in general.


"Overview of the Swaraj Engines Ltd"


Apr 2005Jun 2007


Jagan Institute of management studies

Regular Dual Specialization PGDBM - Marketing and Finance

Mar 2000Jul 2004


Kurushetra University

Mechanical Enggeering  from M.M.E.C Ambala

Personal Details

Father's Name- Sh. Padam Singla

Date Of Birth   - 18 Feb 1982

Languages Known- English & Hindi

Marital Status- Married