Download PDF

Summary

I am a blend of a marketer and analyst. I have experience of developing online Marketing strategies and enhancing companies online brand and presence.

Being a Digital Marketing Professional the latest bug that has bit me is Marketing Analytics and other new forms of Digital Marketing. Having experience in driving revenue growth through Search Engine Advertising strategies development utilizing both digital new media and traditional marketing solutions for my employer and end-user clients.

Functional Skills:

✔ Online Marketing

★ Knowledge about SEO, SMO, SEM, Start-up Branding, Keyword Research, Page Rank, Keyword Stuffing and Spamming, Meta Tags, Google Analytics, Google Ad words, Webmaster)

★ Conceptualizing and implementing competent strategies with a view to increasing online visibility of the brand.
★ Identifying potential problem areas and highlighting areas of improvement in terms of Search Engine Optimization. Keyword research and analysis for online advertising [Google Ad Words, Facebook Ads] to maximize returns.

✔ Project Management

★ Providing consultancy on Project Planning, Execution, and Management in tune with the core business objectives.
★ Monitoring project progress as per scheduled deadlines for various tasks and take necessary steps to ensure completion within time.

✔ Team Management

★ Handling team management activities including task / resource allocation, administration and ensuring completion of the task within deadline.
★ Developing and organizing the team from scratch, implementing standardized procedures that supported and contributed to boosting the quality of work.

Worked For World's Largest key Player in Online Advertising Google.com. Helping the team to manage Large Advertisers in Australia, New Zealand, U.K

Professional Experience

July 2016Present

Digital Marketing Manager

MyOperator : Cloud-based call management system that provides solutions such as IVR, virtual number, toll-free number, cloud EPABX, automatic call distribution, call tracking & recording, reports etc. for business.

ROLES AND RESPONSIBILITIES

• Redefined the content strategy to showcase the objective in a unique differentiating manner

• Enhanced social media presence to foster the engagement with the right audience.

PPC campaign management, optimization & expansion.
PPC campaign performance assessment.
PPC ad copy writing & split testing.
PPC keyword creation, implementation & expansion.
PPC bid management.

• Developing search marketing campaigns for advertisers from various industries.

• Working along with a team of 50+ sales representatives and Google AdWords Professionals.

• Campaign Execution: Designing the delivery template based on HTML content , performing A/B testing and incorporate changes based on the feedback, personalization, targeting and scheduling the campaign

• Campaign Reporting: Providing campaign performance metrics- email opens/clicks , preparing dashboards and developing insights for optimizing future campaigns

Jan 2014June 2016

Subject Matter Expert

Cognizant Technology Solutions

Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- SEM, Social media, Banner Advertising, Hiring Online Specialists & Training them in Google Adwords & Google Analytics

Working as a Google AdWords Specialist. The Job responsibilities includes :

 Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display, Remarketing, Google Shopping (PLA)

•Work with local teams to craft a comprehensive, multichannel local marketing strategy that leverages digital marketing to go beyond push messaging and engage with our key audiences in those regions.

• Manage and tune-up the accounts to help the advertisers achieve their advertising goals

• Provide detailed information to clients on their account performance and take required steps for Optimization in the most effective manner

• Manage client inquiries by e-mail, chat and other channels.

• To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality Score, Impression Share etc.

• Engage with cross-functional partners, e.g. Specialist, Engineering, and Product team members to resolve complex issues

• Test and offer New strategies & recommendations such as Ad Extensions, remarketing, Category targeting, Ad testing

• Positive & Negative keywords Research and Analysis

• Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing Page Optimization

• Review and make adjustments to improve quality score

• Build performance reports and share it with Clients

• To ensure Client retention through Negotiating and convincing skills

Sep 2012Jan 2014

Technical Consultant

HCL Technologies & BPO services

Responsible for setting up business strategies, e-marketing and business development.
• Establishing rapport with customers to acquire more business.
• Service delivery within agreed SLA.
• Conducting internal training's for customers.

Education

20082012

Bachelors in Technology

Jawahar Lal Nehru TEchnical University

Graduated with First Division Score in the Branch Electronics & Communication

Skills

  • Marketing: Digital marketing, Online marketing, Social Media marketing, Brand promotion, Search advertising
  • Working For World's Largest key Player in Online Advertising Google.com.
  • Supporting a team of 30+ Online Marketing Specialist who are working as Google Support Team for Australia & Newzealand.
  • Hiring & Training New Joinees in Google Adwords.
  • Helping the team to manage Large Advertisers in Australia, New Zealand, UK
  • Managing multiple campaign through MCC on Google Adwords.
  • Responsible for Lead Generation.
  • Maintaining CPA.
  • Managing Campaigns on Facebook & Yahoo Search.

--Programming languages: C, Shell Scripting ( Unix )
--Operating systems: Windows 2000XPVista78
--Office applications: ExcelWordPowerPointAdobe
--Technical electives: Operating Systems, Computer Networ Mobile Communications

Projects Handeled

Google AdWords, Google Analytics

Analyzing the Paid Marketing Campaign to Smoothly drive the End Conversion.

PPC bid management.
Landing page analysis.
Measuring online advertising programs.

Behavioral Targeting
Interactive Media...
Marketing Management
Facebook Advertising
DoubleClick
Right Media
WebTrends Analytics

Industrial Team Project#1

Central Institute of Tools & Design-Microcontroller, Hyderabad
Objective: Auto Intensity Control of Street Lights
Synopsis: Circuit that automatically controls the intensity of street lights which is designed using microcontroller and LEDs..

Industrial Team Project#2

RFID for Personal Asset Tracking, Hyderabad
Objective:Improve security by preventing assets from leaving premises and keeping designated assets out of unauthorized areas.
Synopsis: Radiant RFID’s Virtual Asset Tracker (VAT) enables users to readily locate assets in an array of environments.

Academic Team Project
Objective:Simulation and synthesis of digital FM receiver.
Synopsis: Successfully designed and implemented the design to synthesize a digital FM receiver in lab environment.

Honors and Awards

Won the Best Team Performer Award 2016

Won the Best Performer of the Year 2015 Award

Won the Top Contributor Award 2014

Won the Inter College Chess Tournament 

Won the Inter College Cricket Tournament 

Extra- curricular :Secured First position in College level Chess Competition 2008

Volunteered

Have Participated in these activities 

Animal Welfare
Economic Empowerment
Science and Technology
Social Services

Additional Informations

  • Additional Information
  • Date of Birth : 30th March,1990
  • Place of Birth : Lucknow
  • Marital Status : Single
  • Languages known : English, Hindi.
  • Education : B.Tech 64% 2008-2012,Hyderabad 
  • : Intermediate:54%CBSE Board,Varanasi (2008 )
  • : High School:64% CBSE Board,Varanasi (2005)
  • Interests : Playing Cricket 
  • Strengths :Dedication,Keenness to learn.