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  • New Delhi
  • 8373996914

Gaurav Bhushan

Subject Matter Expert- Digital Marketing 


A sharp thinker and an avid reader, always curious to learn more.
Over 3.5 years in Digital Media with experience in Account Management, Client Servicing and Search with extensive exposure of Marketing Strategy and Brand Communication including accountability for investments and return.
Working For World's Largest key Player in Online Advertising Helping the team to manage Large Advertisers in Australia, New Zealand, U.K

Specialties: PPC campaign management, optimization & expansion.
PPC campaign performance assessment.
PPC ad copy writing & split testing.
PPC keyword creation, implementation & expansion.
PPC bid management.
Landing page analysis.
Measuring online advertising programs.
Competitor analysis.
Industry & competition analysis.
Keyword research

Professional Experience

Jan 2014Present

Subject Matter Expert

Cognizant Technology Solutions

Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- SEM, Social media, Banner Advertising,Hiring Online Specialists & Training them in Google Adwords & Google Analytics

Working as a Google AdWords Specialist. The Job responsibilities includes :

• Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display, Remarketing, Google Shopping (PLA)
• Manage and tune-up the accounts to help the advertisers achieve their advertising goals
• Provide detailed information to clients on their account performance and take required steps for Optimization in the most effective manner
• Manage client inquiries by e-mail, chat and other channels.
• To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality Score, Impression Share etc.
• Engage with cross-functional partners, e.g. Specialist, Engineering, and Product team members to resolve complex issues
• Test and offer New strategies & recommendations such as Ad Extensions, remarketing, Category targeting, Ad testing
• Positive & Negative keywords Research and Analysis
• Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing Page Optimization
• Review and make adjustments to improve quality score
• Build performance reports and share it with Clients
• To ensure Client retention through Negotiating and convincing skills

Sep 2012Jan 2014

Technical Consultant

HCL Technologies & BPO services

Responsible for setting up business strategies, e-marketing and business development.
• Establishing rapport with customers to acquire more business.
• Service delivery within agreed SLA.
• Conducting internal training's for customers.



Bachelors in Technology

Jawahar Lal Nehru TEchnical University

Graduated with First Division Score in the Branch Electronics & Communication


  • Marketing: Digital marketing, Online marketing, Social Media marketing, Brand promotion, Search advertising
  • Working For World's Largest key Player in Online Advertising
  • Supporting a team of 30+ Online Marketing Specialist who are working as Google Support Team for Australia & Newzealand.
  • Hiring & Training New Joinees in Google Adwords.
  • Helping the team to manage Large Advertisers in Australia, New Zealand, UK
  • Managing multiple campaign through MCC on Google Adwords.
  • Responsible for Lead Generation.
  • Maintaining CPA.
  • Managing Campaigns on Facebook & Yahoo Search.

--Programming languages: C, Shell Scripting ( Unix )
--Operating systems: Windows 2000XPVista78
--Office applications: ExcelWordPowerPointAdobe
--Technical electives: Operating Systems, Computer Networ Mobile Communications

Projects Handeled

Google AdWords, Google Analytics

Analyzing the Paid Marketing Campaign to Smoothly drive the End Conversion.

PPC bid management.
Landing page analysis.
Measuring online advertising programs.

Behavioral Targeting
Interactive Media...
Marketing Management
Facebook Advertising
Right Media
WebTrends Analytics

Industrial Team Project#1

Central Institute of Tools & Design-Microcontroller, Hyderabad
Objective: Auto Intensity Control of Street Lights
Synopsis: Circuit that automatically controls the intensity of street lights which is designed using microcontroller and LEDs..

Industrial Team Project#2

RFID for Personal Asset Tracking, Hyderabad
Objective:Improve security by preventing assets from leaving premises and keeping designated assets out of unauthorized areas.
Synopsis: Radiant RFID’s Virtual Asset Tracker (VAT) enables users to readily locate assets in an array of environments.

Academic Team Project
Objective:Simulation and synthesis of digital FM receiver.
Synopsis: Successfully designed and implemented the design to synthesize a digital FM receiver in lab environment.

Honors and Awards

Won the Inter College Chess Tournament 

Won the Inter College Cricket Tournament 

Extra- curricular :Secured First position in College level Chess Competition 2008


Have Participated in these activities 

Animal Welfare
Economic Empowerment
Science and Technology
Social Services

Additional Informations

  • Additional Information
  • Date of Birth : 30th March,1990
  • Place of Birth : Lucknow
  • Marital Status : Single
  • Languages known : English, Hindi.
  • Education : B.Tech 64% 2008-2012,Hyderabad 
  • : Intermediate:54%CBSE Board,Varanasi (2008 )
  • : High School:64% CBSE Board,Varanasi (2005)
  • Interests : Playing Cricket 
  • Strengths :Dedication,Keenness to learn.