Digital Marketing Manager
MyOperator : Cloud-based call management system that provides solutions such as IVR, virtual number, toll-free number, cloud EPABX, automatic call distribution, call tracking & recording, reports etc. for business.
ROLES AND RESPONSIBILITIES:
• Redefined the content strategy to showcase the objective in a unique differentiating manner
• Enhanced social media presence to foster the engagement with the right audience.
PPC campaign management, optimization & expansion.
PPC campaign performance assessment.
PPC ad copy writing & split testing.
PPC keyword creation, implementation & expansion.
PPC bid management.
• Developing search marketing campaigns for advertisers from various industries.
• Working along with a team of 30+ sales representatives and Google AdWords Professionals.
• Campaign Execution: Designing the delivery template based on HTML content , performing A/B testing and incorporate changes based on the feedback, personalization, targeting and scheduling the campaign
• Campaign Reporting: Providing campaign performance metrics- email opens/clicks , preparing dashboards and developing insights for optimizing future campaigns