Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- Hiring Online Specialists & Training them in Google Adwords & Google Analytics
Working as a Google AdWords Specialist. The Job responsibilities includes :
Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display, Remarketing, Google Shopping (PLA)
•Work with local teams to craft a comprehensive, multichannel local marketing strategy that leverages digital marketing to go beyond push messaging and engage with our key audiences in those regions.
• Manage and tune-up the accounts to help the advertisers achieve their advertising goals
• Provide detailed information to clients on their account performance and take required steps for Optimization in the most effective manner
• Manage client inquiries by e-mail, chat and other channels.
• To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality Score, Impression Share etc.
• Engage with cross-functional partners, e.g. Specialist, Engineering, and Product team members to resolve complex issues
• Test and offer New strategies & recommendations such as Ad Extensions, remarketing, Category targeting, Ad testing
• Positive & Negative keywords Research and Analysis
• Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing Page Optimization
• Review and make adjustments to improve quality score
• Build performance reports and share it with Clients
• To ensure Client retention through Negotiating and convincing skills