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Gaurav Bhawnani

Head - CRM & Revenue (Retention)


A seasoned start-up professional with Category Management, Digital Marketing and P&L focus. Launched and scaled businesses in multiple cities across India. Experience of 6 years in Building businesses in e-commerce, F&B and services. 


Category Management         Vendor Management    P&L Management         General Management

Business Development         Business Strategy          Product Management      

Project Management             CRM                                Digital Marketing

Professional experience

Sept 2017Present

Head - Repeat Revenue & CRM

Licious - Delightful Gourmet Pvt Ltd

Lead the Repeats P&L ($1M/Month) and CRM function


  • Grew the contribution of Repeats Business from 80% to 90%
  • Increased the buying frequency to 2.6 from 2 per month
  • Increased LTV by 30%


  • Setup CRM function for the business
  • Setup Tools Including ESPs, Clevertap, Webengage,  Freshdesk.
  • Designed and implemented Loyalty program for users
  • Designed and Implemented marketing automation strategies leading to overall revenue increase by 30%
  • Optimized the overall funnel to increase conversion by 20%+
Jan 2017August 2017

Senior Category Manager

Cleartax (Y combinator and Saif Partners Portfolio Company)

Head the Services Marketplace (CA Assisted Services)


  • Scaled up the tax filling business to 2x yoy to a revenue of 6 Cr
  • Increased the portfolio of services from 12 to 54 
  • Launched subscription services for Businesses and MSMEs
  • Scaled up marketplace supply by over 6x in 4 months
  • Scaled up marketplace business to 3x 


  • Defined SOPs and manuals for Supply, Operations and CA teams
  • Hired, trained and set processes for Inside Sales team
June 2015Jan 2017

Category Manager

Housejoy (Amazon Ventures & Matrix Partners Portfolio Company)

Head the P&L forAppliances, Laptops and Mobile Repair categories at Housejoy

- Devise strategies to reduce CAC and improve retention and repeat to grow categories exponentially 
- Drive sustainability - Predictability of demand, Improve LTV and overall customer satisfaction (NPS and Service Ratings) 
- Category Growth, ATL and BTL strategy conceptualization, Go to market strategy, Digital Funnel Optimizations
- Define positioning and pricing strategies to ensure continuous differentiation 
- Develop SOPs for category operation PAN India
- Worked with Tech teams to design custom booking and fulfillment flow for Web, M-web and APP.

August 2014June 2015

Co-Founder & Head of Marketing

Renew Solutions and Services

Lead marketing and BD initiatives for Renew, A Bootstrapped start up in the specialty cleaning industry

  • Launched operations in Mumbai,Pune and Ahmadabad
  • Managed a team of 25 across three cities
  • Clients included the top establishments in the hospitality space - Captured 40% market share within 8 months of operations
May 2014August 2014

Asst. Manager Marketing

Kapsons Agencies Pvt Ltd
  • Launched London fog in 5 states(J&K, Haryana, Punjab, Delhi, UK)
  • Go to market strategy for London Fog
  • Sales management across online and offline channels - 150 distributors across India
June 2011September 2012

MIS Executive

Lumbini Beverages Pvt Ltd (PepsiCo Bottling Plant)



Post Graduate Diploma in Management (PGDM)

Indian Institute of Management, Indore (IIM, I)

Strategy & Marketing 


B.E. in Computer Science and Technology

Bhilai Institute of Technology (BIT, Durg)

Computer Science and Engineering