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Summary

A seasoned start-up professional with Category Management, Vendor Management and P&L focus. Launched and scaled businesses in multiple cities across India. Experience of 5 years in Building businesses. 

Skills

Category Management         Vendor Management    P&L Management         General Management

Business Development         Business Strategy          Product Management      

Partnerships and Alliances   Team Management       Project Management

Professional experience

Jan 2017Present

Senior Category Manager

Cleartax (Y combinator and Saif Partners Portfolio Company)

Head the Services Marketplace (CA Assisted Services)

Growth

  • Scaled up the tax filling business to 2x yoy
  • Increased the portfolio of services from 12 to 54 currently
  • Scaled up marketplace supply by over 6x in 4 months
  • Scaled up business to 3x

Operations

  • Defined SOPs and manuals for Supply, Operations and CA teams
  • Hired, trained and set processes for Inside Sales team
June 2015Jan 2017

Category Manager

Housejoy (Amazon Ventures & Matrix Partners Portfolio Company)

Head the Large Appliances, Electronics and Personal Gadgets categories

Operations

  • Leading a 52 member team including 14 managers and 38 executives across 8 cities in India
  • Ensuring the Lead --> Booking --> Order--> Fulfilment process is seamless for consumers
  • Devising Standard Operating procedures and measurement metrics, deep dive on WCGWs (What can go wrong) and develop tactical strategies 
  • Ensure RCA and problem solve at the core

Finance

  • P&L owner of 4 categories - Appliances, Electronics, Laptops and Mobiles - Managing 30%+ of all transactions of Housejoy 

Strategy

  • Devising strategies to reduce CAC and improve retention and repeat to grow categories exponentially
  • Drive sustainability - Predictability of demand, Improve LTV and overall customer satisfaction (NPS and Service Ratings)

Marketing

  • Demand generation, ATL and BTL strategy conceptualisation, Go to market strategy, Digital Funnel Optimisations 
  • Define positioning and pricing strategies to ensure continuous differentiation 

Accomplishments

  • Launched categories across 11 cities
  • Grew business by over 8X, Improving cash collection by 5X
  • Grew supply base by 5X, improved supply utilisation
  • Built industry standards - Transparent pricing, Promise of Time
August 2014June 2015

Co-Founder & Head of Marketing

Renew Solutions and Services

Spear headed marketing and BD initiatives for Renew, A Bootstrapped start up in the speciality cleaning industry

  • Launched operations in Mumbai and Ahmedabad
  • Managed a team of 25 across two cities
  • Scaled up 300% using BTL activities and WOM
  • Clients included the top establishments in the hospitality space - Captured 40% market share within 8 months of operations
May 2014August 2014

Asst. Manager Marketing

Kapsons Agencies Pvt Ltd
  • Brand Communications Manager for London Fog (Brand owned by Reliance Brands India)
  • Launched London fog in 5 states(J&K, Haryana, Punjab, Delhi, UK)
  • Go to market strategy for London Fog
  • Sales management across online and offline channels - 150 distributors across India
June 2011September 2012

MIS Executive

Lumbini Beverages Pvt Ltd (PepsiCo Bottling Plant)

Education

20122014

Post Graduate Diploma in Management (PGDM)

Indian Institute of Management, Indore (IIM, I)

Strategy & Marketing 

20072011

B.E. in Computer Science and Technology

Bhilai Institute of Technology (BIT, Durg)

Computer Science and Engineering