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Gaurav Bhawnani

Head - CRM & Revenue (Retention)

Summary

A seasoned start-up professional with Category Management, Digital Marketing and P&L focus. Launched and scaled businesses in multiple cities across India. Experience of 6 years in Building businesses in e-commerce, F&B and services. 

Skills

Category Management         Vendor Management    P&L Management         General Management

Business Development         Business Strategy          Product Management      

Project Management             CRM                                Digital Marketing

Professional experience

Sept 2017Present

Head - Repeat Revenue & CRM

Licious - Delightful Gourmet Pvt Ltd

Lead the Repeats P&L ($1M/Month) and CRM function

Growth

  • Grew the contribution of Repeats Business from 80% to 90%
  • Increased the buying frequency to 2.6 from 2 per month
  • Increased LTV by 30%

CRM

  • Setup CRM function for the business
  • Setup Tools Including ESPs, Clevertap, Webengage,  Freshdesk.
  • Designed and implemented Loyalty program for users
  • Designed and Implemented marketing automation strategies leading to overall revenue increase by 30%
  • Optimized the overall funnel to increase conversion by 20%+
Jan 2017August 2017

Senior Category Manager

Cleartax (Y combinator and Saif Partners Portfolio Company)

Head the Services Marketplace (CA Assisted Services)

Growth

  • Scaled up the tax filling business to 2x yoy to a revenue of 6 Cr
  • Increased the portfolio of services from 12 to 54 
  • Launched subscription services for Businesses and MSMEs
  • Scaled up marketplace supply by over 6x in 4 months
  • Scaled up marketplace business to 3x 

Operations

  • Defined SOPs and manuals for Supply, Operations and CA teams
  • Hired, trained and set processes for Inside Sales team
June 2015Jan 2017

Category Manager

Housejoy (Amazon Ventures & Matrix Partners Portfolio Company)

Head the P&L forAppliances, Laptops and Mobile Repair categories at Housejoy


- Devise strategies to reduce CAC and improve retention and repeat to grow categories exponentially 
- Drive sustainability - Predictability of demand, Improve LTV and overall customer satisfaction (NPS and Service Ratings) 
- Category Growth, ATL and BTL strategy conceptualization, Go to market strategy, Digital Funnel Optimizations
- Define positioning and pricing strategies to ensure continuous differentiation 
- Develop SOPs for category operation PAN India
- Worked with Tech teams to design custom booking and fulfillment flow for Web, M-web and APP.

August 2014June 2015

Co-Founder & Head of Marketing

Renew Solutions and Services

Lead marketing and BD initiatives for Renew, A Bootstrapped start up in the specialty cleaning industry

  • Launched operations in Mumbai,Pune and Ahmadabad
  • Managed a team of 25 across three cities
  • Clients included the top establishments in the hospitality space - Captured 40% market share within 8 months of operations
May 2014August 2014

Asst. Manager Marketing

Kapsons Agencies Pvt Ltd
  • Launched London fog in 5 states(J&K, Haryana, Punjab, Delhi, UK)
  • Go to market strategy for London Fog
  • Sales management across online and offline channels - 150 distributors across India
June 2011September 2012

MIS Executive

Lumbini Beverages Pvt Ltd (PepsiCo Bottling Plant)

Education

20122014

Post Graduate Diploma in Management (PGDM)

Indian Institute of Management, Indore (IIM, I)

Strategy & Marketing 

20072011

B.E. in Computer Science and Technology

Bhilai Institute of Technology (BIT, Durg)

Computer Science and Engineering