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A seasoned start-up professional with Digital Marketing, Category Management, Vendor Management and P&L focus. Launched and scaled businesses in multiple cities across India. Experience of 6 years in Building businesses. 


Category Management         Vendor Management    P&L Management         General Management

Business Development         Business Strategy          Product Management      

Project Management             CRM                                Digital Marketing

Professional experience

Sept 2017Present

Head - CRM & Retention

Licious - Delightful Gourmet Pvt Ltd

Lead the Repeats P&L and CRM


  • Grew the contribution of Repeats Business from 80% to 90%
  • Increased monthly revenue per user by 25%
  • Increased LTV by 30%


  • Setup CRM processes for the business (Tools Include ESPs, Clevertap, Webengage, AppsFlyer, Freshdesk etc.)
  • Designed and implemented Loyalty program for users
  • Designed and Implemented marketing automation strategies leading to overall revenue increase by 30%
Jan 2017August 2017

Senior Category Manager

Cleartax (Y combinator and Saif Partners Portfolio Company)

Head the Services Marketplace (CA Assisted Services)


  • Scaled up the tax filling business to 2x yoy
  • Increased the portfolio of services from 12 to 54 currently
  • Scaled up marketplace supply by over 6x in 4 months
  • Scaled up business to 3x


  • Defined SOPs and manuals for Supply, Operations and CA teams
  • Hired, trained and set processes for Inside Sales team
June 2015Jan 2017

Category Manager

Housejoy (Amazon Ventures & Matrix Partners Portfolio Company)

Head the Large Appliances, Electronics and Personal Gadgets categories


  • Leading a 52 member team including 14 managers and 38 executives across 8 cities in India
  • Ensuring the Lead --> Booking --> Order--> Fulfilment process is seamless for consumers
  • Devising Standard Operating procedures and measurement metrics, deep dive on WCGWs (What can go wrong) and develop tactical strategies 
  • Ensure RCA and problem solve at the core


  • P&L owner of 4 categories - Appliances, Electronics, Laptops and Mobiles - Managing 30%+ of all transactions of Housejoy 


  • Devising strategies to reduce CAC and improve retention and repeat to grow categories exponentially
  • Drive sustainability - Predictability of demand, Improve LTV and overall customer satisfaction (NPS and Service Ratings)


  • Demand generation, ATL and BTL strategy conceptualisation, Go to market strategy, Digital Funnel Optimisations 
  • Define positioning and pricing strategies to ensure continuous differentiation 


  • Launched categories across 11 cities
  • Grew business by over 8X, Improving cash collection by 5X
  • Grew supply base by 5X, improved supply utilisation
  • Built industry standards - Transparent pricing, Promise of Time
August 2014June 2015

Co-Founder & Head of Marketing

Renew Solutions and Services

Spear headed marketing and BD initiatives for Renew, A Bootstrapped start up in the speciality cleaning industry

  • Launched operations in Mumbai and Ahmedabad
  • Managed a team of 25 across two cities
  • Scaled up 300% using BTL activities and WOM
  • Clients included the top establishments in the hospitality space - Captured 40% market share within 8 months of operations
May 2014August 2014

Asst. Manager Marketing

Kapsons Agencies Pvt Ltd
  • Brand Communications Manager for London Fog (Brand owned by Reliance Brands India)
  • Launched London fog in 5 states(J&K, Haryana, Punjab, Delhi, UK)
  • Go to market strategy for London Fog
  • Sales management across online and offline channels - 150 distributors across India
June 2011September 2012

MIS Executive

Lumbini Beverages Pvt Ltd (PepsiCo Bottling Plant)



Post Graduate Diploma in Management (PGDM)

Indian Institute of Management, Indore (IIM, I)

Strategy & Marketing 


B.E. in Computer Science and Technology

Bhilai Institute of Technology (BIT, Durg)

Computer Science and Engineering