Summary

Hard-wired to proactively lead and perform at the highest levels.Take advantage of a progressive career in advertising with a proven ability to creatively ignite top-line growth.  I am experienced at the strategic planning of integrated marketing communications, sales, brand management, promotions, channel management and web-based marketing.

·    Sales Igniter: Aconsultative business developer, adept at listening, clarifying and understanding customer needs. Experienced consultant earning respect and confidence of executives and employees at all levels. Particularly skilled atquestioning and identifying systemic causes, applying problem solving methods and identifying potential solutions.Able to take complex and abstract information and synthesize into practical customer solutions. Personal accountability evidenced by positive, “make it happen” attitude.

·    Marketing Guru: Skilled marketing communications professional fully versed in integrated marketing communications, SEO and social media marketing. Avid buyer behaviorist who leverages market research, media placement, public relations and brand building with a laser focus on growing revenue.

·    Strategic Innovation: Adept at taking complex challenges, identifying business objectives, aligning resources to deliver simplified and profitable solutions. Blue ocean strategist seeking out opportunity.

·    Thought Leader: Marketing strategist with expertise in brand building, market segmentation and a thorough understanding of buyer behavior, in B2B and B2C sales framework. Advertising expertise that includes leveraging digital and social media.

·    Project Manager: Successfully led intricate, multi-factorial projects resulting with high return on investment. Big picture mind set that is comfortable with the hands-on details and execution.

·    Team Builder: Skilled at galvanizing commitment, deploying resources, managing and developing talent to ensure customer satisfaction on every engagement.

Work History

Work History
May 2008 - Present

Adjunct Marketing Professor

Rochester Institute of Technology

Adjunct Marketing Professor teaching Buyer Behavior, Marketing Communications & Internet Marketing at the E. Philip Saunders College of Business

Nov 2009 - Jun 2011

VP of Marketing & Business Development

Five Star Tool Company

Authored and implemented a strategic sales and marketing plan that has opened new market opportunities, resulting in 60%lift in revenue for 2011. I have created and executed a marketing communications programat Five Star Tool that resulted in doubling lead generation in new profitable accounts. Profits jumped 75% through a segmentation project that discovered a new customer base opportunity.

Responsible for executing all copywriting and marketing collateral design. Implemented lead referral, lead tracking, and sales CRM database. Designed the search engine optimization strategy, email campaigns, packaging design, brochures, catalog, photography, surveys and social media plan. Executed the sales plan that contributed to the significant revenue growth.

Oct 2008 - May 2009

Business Development Manager

Sutherland Global Services

Created a sales lead generating business development program to leverage Sutherland’s minority owned status within the Fortune 500 diversity supply chain.

Dec 1999 - Nov 2006

Creative Services Manager

Time Warner Cable/Warner Bros. Television
Defined and launched brand marketing strategies, created revenue-generating advertising communications, and expanded production capabilities for this locally owned and operated cable station. Managed and directed creative service and promotions team charged with increasing sales through direct marketing efforts, e-mail promotions, and web site development (RSS feeds, interactive games, polls, blogs, downloads). Oversaw media planning, buying, and strategic resource allocation.
Jan 1991 - Dec 1999

Producer/Director/Promotions/Videographer

Time Warner Cable
Producer/Director (1995 to 1999): Oversaw product and service marketing for ad sales customers that included consumer packaged goods and high level technology solutions: including all creative, copy writing, photography, and editing. R News Promotions Coordinator (1993 to 1995): Coordinated on-air promotion of local news, including copy writing, directing, and editing all on-air promos/presentations. Initiated use of special events to promote the station at festivals. Directed and implemented guerrilla marketing strategies using minimal resources. Created highly successful on-air promotional “watch and win” contest for R News. News Videographer (1991 to 1993): Award winning videographer for start-up local all-news TV station. Introduced use of long form documentaries to build station credibility and the use of sponsor driven public service announcements.
1989 - 1991

Videographer

WROC TV

Education

Education

HS

McQuaid Jesuit
2005 - 2007

MBA

1992 - 1999

BS

Rochester Institute of Technology

Part-time while working fulltime

Skills

Skills

Technical

Technical Skills:  Microsoft Office Suite, InDesign, Photoshop, Illustrator, Salesforce.com, Dreamweaver, Video production.    Graphic design: Additional skills include fluency in Spanish, Lean Six Sigma and a high technical aptitude