Summary

-Over nine years experience as an entrepreneur/CEO of a direct mail catalog business, marketing in the traditional direct mail channel and the electronic channel, with one of the highest revenue to employee ratios in the industry.-Over thirteen years of experience in the advertising agency and broadcast sales industry including major market sales management experience.

-Over three years Director’s experience in an intrapreneurial capacity.-Catalyzed and organized the 2006 San Jose Harvest Crusade.

Work History

Work History
Nov 2005 - Present

Director

Harvest Christian Fellowship

I am a Director within one of America's largest churches, managing twenty people in operational and marketing capacities, in an intrapreneurial department.

Director, Harvest Resources

  • Developed processes and implemented directives which saved the ministry $236,826.17 in 2008, without sacrificing any service.
  • Developed new sales channels by building and marketing a website (www.HarvestResources.org) and a twenty-four page product catalog. 
  • Develop and market new (yet proven) products and resources for Christian ministries ("Resources from the church, for the church") such as:
  • Negotiated the agreement and manage the relationship with a major Christian book distributor to increase distribution domestically and internationally for our 130+ products.
  • Developed and implemented inventory management processes which improved inventory record accuracy from 80+% to 99.9975% in eight months.
  • Manage twenty people in the Resources, Warehouse and Fulfillment departments.

Local Coordinator, San Jose, CA, Greater Silicon Valley Harvest Crusade

  • Unified Christian churches, pastors and individuals for the crusade effort, resulting in over 4,000 people making a profession of faith in Jesus Christ.
Nov 1997 - Nov 2005

CEO

Luminescence Catalog

 Luminescence was a skin care catalog company I built from a concept to a nine million dollar a year entity.

  • Managed the catalog operation and electronic channels including accounting, warehouse, IT, call center and customer service departments.
  • Grew the business from a start up to a $9 million a year business in annual revenue.
  • $473,684.21 revenue to employee ratio was one of the highest in the catalog industry.
  • Recognized by industry publications as one of the top 100 fastest growing catalogs in terms of circulation and one of the top ten best copy written catalogs.
  • Managed the assembly of the company website and e-mail marketing program, resulting in twenty-five percent of total sales being generated through this channel.
Jan 1997 - Nov 1997

National Sales Manager, Local Sales Manager

CBS, KPIX-TV, Channel 5, San Francisco, CA

I was responsible for management of the generation of revenue to meet a twenty million dollar annual budget.

Apr 1994 - Jan 1997

General Sales Manager

KOLD-TV, Channel 13, Tucson, AZ
I was responsible for management of the generation of revenue to meet a ten million dollar annual budget.
Sep 1992 - Apr 1994

National Sales Manager

Hearst Broadcasting, WBAL-TV, Baltimore, MD
I was responsible for management of the generation of revenue to meet a ten million dollar annual budget.
May 1990 - Sep 1992

Account Executive

WSB-TV
I was responsible for the generation of revenue to meet a four million dollar local market annual budget.
Jan 1986 - May 1990

Account Executive

Blair Television
I was responsible for the generation of revenue to meet a six million dollar national market annual budget.
Apr 1985 - Jan 1986

Media Research Analyst

Jack Levy & Associates
I was responsible for preparing quarterly advertising expenditure reports for the Motorola Corporation and the agency’s new business research.

Education

Education
1980 - 1984

Bachelor of Science