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I am a product management professional with over 15 years of broad experience in the telecommunications industry from both the carrier side and the vendor side.

My key traits include the ability to plan strategically and act tactically with great attention to detail and high organizational capabilities.

I bring visions to life even in ambiguous, dynamic environments

I am a product management professional with over 15 years of broad experience in the telecommunications industry.

My key traits involve the ability to plan strategically and act tactically with great attention to detail and high organizational capabilities to bring value to my customers and profits to my company.

Work experience


Senior Product Manager

AT&T Cricket Wireless

Manage Wi-Fi offloading, Mobile Financial Services, and all messaging products. Work with vendors to develop app and channel distribution plans to increase customer penetration and usage. Responsible for marketing and customer communication.

    • Implemented Wi-Fi offload application, enabling smartphone customer to offload over 60% of their data usage to Wi-Fi resulting in Cricket being able to avoid significant infrastructure costs.
    • Developed a mobile wallet offering for our target demographic of the unbanked/under-banked to increase loyalty and retention.

Director of Business Development


Account management of 26 regional carriers across the United States. Gained the trust and confidence of key carrier and OEM executives; promoted handset sales and distribution agreements. Devised and executed marketing plans, strategies, and tactics; represented company at trade shows and industry events. Served as technical subject matter expert for colleagues, partners, and clients.

    • Negotiated three new distribution agreements with OEM device manufacturers.
    • Extended product offering to include data devices and tablets to increase sales opportunities.

Director of Product Management

Mobi PCS

Regional carrier that built and operated its own wireless network across the state of Hawaii

Initially recruited as Project Manager to lead launch team for Mobi PCS. Responsible for all aspects of project including scope, time, cost and risk management. Developed and implemented major voice and data initiatives related to wireless broadband, mobile web, phone-in-box, and Android offerings. Led three direct reports (Product Manager, Technical Specialist, and Inventory Manager), administered annual operating budget, and had P&L responsibility.

Responsibility for handsets, accessories, and development of software services. Directed portfolio of products managing them through their lifecycle, including business models, financial justifications, roadmap definition, and competitive channel strategies. Creation of Market Requirement Documents (MRD) and Product Requirement Documents (PRD). Gained executive approvals, led cross-functional project teams, managed vendors, and developed marketing communication and go-to-market strategies. Recommended product strategy; created roadmaps and pricing strategies. Directed configuration, testing, performance analysis, and Tier III technical support for 32 models of handsets annually.

    • Succeeded in launching Mobi PCS service on-schedule after two missed launch dates before I was hired as Project Manager.
    • Reached 6% market share and profitability in less than five years by understanding customer needs and delivering high value services.
    • Negotiated vendor agreements for 60,000 handsets per year (32 different models annually).
    • Contributed to a 20% increase in customers by directing the Hele wireless broadband launch.
    • Delivered $3 million in services revenue annually.

Business Development Manager

Agilent Technologies/OSI (now Keysight Technologies)

World's leading provider of high-tech test and measurement equipment; acquired OSI in 2001 Architected a new wireless test system that simulated real-time usage that was sold to carriers worldwide. Identified and evaluated vendors; determined business needs; defined functional requirements. Responsible for product vision and positioning of product. Traveled internationally as product evangelist providing technical product and market expertise to support a worldwide sales team. Developed white papers, marketing collateral, sales tools, and performed competitive analyses. Delivered client presentations and demonstrations and represented the company at major industry events. Enabled carriers to ensure network performance quality by architecting an innovative cellular network testing and monitoring system. Presented at international trade shows including the GSM World Congress, CTIA Wireless, and TeleManagement World, receiving high ratings from attendees.

    • Played a key role in securing orders valued at $40 million from 30+ international carriers.
    • Established OSI as the market leading wireless network management solution provider.
    • Architected OEM network management solution Nortel that resulted in a 12% increase in sales.

Project Director

Nextel Communications

Led 35-person team and administered $13 million budget supporting the deployment of wireless communication infrastructure in the local market. Directed design, development, and optimization of wireless solutions; managed site acquisition, construction, design engineering, system performance, customer service, and field maintenance functions.

    • Built 88 antenna sites in record time, bringing 20 sites online within six months.
    • Reduced lease expenses by 30% and site costs by 22%, while simultaneously improving system quality.


B.Sc in Mechanical Engineering

California State University, Long Beach


California State University, Dominguez Hills


Areas of Expertise

Product, Project, and Portfolio Management

Product Marketing

Strategic Planning

Product Development

Business Development

Financial & Market Analysis

Vendor Relations

Competitive Analysis

Leading Cross-Functional Teams

Wireless Devices


Jun 2013Present

PMI Project Management Professional (PMP)

Jan 2014Present

PDMA New Product Development Professional (NPDP)