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Work experience

May 2014Present

Digital Media Coordinator

The Harmon Group
  • Create, deliver and monitor Digital Media Strategy(Social, Website, Paid Ads, etc.)
  • Manage, monitor and analyze Digital Marketing efforts and website analytics using Vocus and Google Analytics
  • Create, manage and monitor $5,000 Facebook Advertising campaign(analyze Insights to best target and design ads)
  • Manage Community of 63k+ followers on Facebook, Pinterest and Twitter
  • Work with Creative Dept. to develop Digital Media Assets for content 
Jun 2013Jul 2014

Consultant & Freelancer

Freelance Digital Marketing Consultant
  • Worked with clients to grow their digital presence by developing a unique strategy that delivers measurable results Implemented marketing strategies-using tools such as social media, web design, SEO, blogging and email
Aug 2013Jun 2014

SpotifyU Campus Influencer

  • Drove awareness for Spotify within the Belmont University community via digital media and word-of-mouth
Jan 2014May 2014

Integrated Marketing Intern

Industrial Strength Marketing
  • Created, edited, and carried out Integrated Marketing strategies including search and social marketing techniques
  • Managed and monitored clients' social media presence(Facebook, Twitter, Pinterest, Google+, etc.)
  • Built and delivered reports covering Integrated Marketing efforts including KPIs, SERP and social media engagement
  • Monitored paid media/advertisements and tracked results as part of Integrated Marketing strategy
Oct 2012May 2014

Social Media Strategist & Project Coordinator

Plumlee & Associates, LLC
  • Developed, implemented, and managed company's marketingandsocial media strategy
  • Designed, built, and maintained company's website and blog content
  • Generated, managed, and updated client and candidate leads in Salesforce
Sep 2011May 2013

College Ambassador

Nashville Predators
  • Generated ticket sales for“ College Nights” through on campus promotions and digital media
Jan 2012Dec 2012

Recruitment Officer, Executive Council

Alpha Tau Omega Fraternity
  • Designed and developed chapter recruitment strategy for the Spring and Fall Semesters; received the largest pledge class on campus each semester, with retention rates over 75%


Sep 2010Aug 2014

Bachelor of Business Administration

Belmont University

Double Major in Marketing and Information Systems Management


digital marketing