Gargi Basu

Gargi Basu

Learning & Development, Capability Building

Work History

Work History

Project in IIM

Project in IIM
Successfully completed the Team Work-Lucknow in CERTIFICATION-“ Instructional Design” by Vyaktitva Certified LEVEL 6 Trainer in Sales Training & Knowledge development parameter in AMWAY in Consumer Behaviour & Advanced Selling skill in a Mass Training environment..

CORE FUNCTIONAL SKILLS in  INSTRUCTIONAL DESIGN

 Standardise Competency & Capability Development

  •  New joinee induction plan with focus on product knowledge & functional knowledge for  members of the Training team
  •   Structured OJT execution post TNA for RB Sales team & 3rd party sales force like DBSR & PSR.

Key Learning Points & Content development

  •   Module & curriculum development with relevant info on Effective Sales Training & productivity enhancement.
  •  Crafting various type of Activation based module for Off Role Sales force in Reckitt business resulting in deeper market penetration and reach.
  • Training Calendar integration with Org KPI
  • Creating monthly Training plan for the Country in alignment with Sales strategy and ensuring creation of various platform to promote retailing

Training Implementation & Team motivation

  •  Provide direction, motivation and training to the field sales team, 4 Regional Training Executives  who ensures optimum enhancement sales teams’ productivity and performance
  • Responsible for recruiting, induction, mentoring of each & every Sales Intern & liasoning with Region for TTSI program

Measuring the Efficacy of Training / Dashboarding

  • Measuring the  ‘Training efficacy’ by analysing the OJT impact during a span of 45 -60 days by tracking the pre & post data in the KPI tracker e.g- Productivity,Coverage, Range selling etc
Apr 2013 - Present

Capability Building Manager

Reckitt Benckiser India

Title: Capability Building Manager 

Role: Handling Training & Capability Building in RB & ensuring proper‘ On the Job Training' & better execution in their respective work areas.

Capability Gaps & Need Analysis-Identify capability needs of the sales organization in terms of skill and competencies by Understanding business direction and sales strategies & Aligning L&D strategies accordingly & Liaising with Regional managers to collect ongoing feedback on the market execution. Delivering on the‘ India Sales Capability Agenda' Restructure and designing the Functional Capability model for Sales frontline with functional competency based learning paths.

Leading the on going Functional Capability agenda of the RB business by developing the Sales and capability programs. Ensuring a better execution capability of frontline leading to Simple Refresher of the RB way of Selling for the DBSR/PSR across India in both rural & urban market.

Sales Organisation manpower strength is more than 2000 people . Restructure the CRT module & OJT guideline & designing modules as per the Instructional Design framework focusing on the Real Learning gap & integrating the same with key Sales deliverables like MSL or a Range selling in the field.

Sep 2006 - Apr 2013

Regional Training Manager - EAST

Amway India Enterprise

 Title: REGIONAL TRAINING MANAGER Role: Handling training for the Eastern Region spanning 12 states including North East. Promoted thrice in 7 years  with a Best Employee of the year award for East Zone in 2011.

ACHIEVEMENTS - Contributed immensely to the 'ATTITUDE' brand of Beauty products with  mega launches of 1st time ever 'Color Cosmetics' under the  brand in year 2009. Eastern region was ranked  No 1 in terms growth from 2009 onwards & value wise  achievement from a mere 14 Cr in 2007 to a whopping 62 Cr in 2013. Kolkata , Guwahati & BBSR was in TOP 5 market for beauty in AMWAY. Also set up 1st ever brand assessment centre in Kolkata in 2009 showcasing the Nutrition & Beauty Brands.

Brand Assessment Centre - KPI

  • Assessing Sales & Knowledge delivery Performance of Beauty trainers (total 8 people)
  •  Developing modules on Machine usage, skin and makeup products, soft skills, selling skills based on Training Need Analysis
  •  Design, develop and conduct trainings as per the business requirement by utilizing learning tools and methodology
  • Custodian of the  recruitment process of Beauty Advisors primarily from LAD College Nagpur & conducting a month long induction & knowledge transfer before they manage customers at the Brand Centres.
  • Created various modules nationally for Promoting and launching of Artistry & Attitude Products

Job Responsibility

·         To develop & implement Sales Training module for all 4 product categories comprising more than 125  SKUs , enabling distributor leaders to do better retailing.

·         Sales force effectiveness- understanding their need conducting the training based on  those analysis for the sales  force i.e Amway distributors.

·         Capability Development – Identifying capability gaps & supporting with training and development plan for  Sales force in alignment with organizational goal and objectives.

·         Competency mapping of the internal team members & providing guidance & mentoring as per the performance grid.

·        Delivery & execution of sales training plans and modules and ensuring their smooth roll out for the specific audience.

·         Measurement of “ Efficacy of Training”  and analyzing the impact by developing a matrix for easy interpretation of sales growth in the region coupled with MIS of Training function.

Training administration :  Managing the yearly state wise Training budgets , making of training calendar focusing on sales & revenue growth .Conduct skills & behavioural  workshops along with post program review & follow ups to cater to the specific needs of the business in the region in line with National plan

Dec 2002 - Jul 2006

Territory Manager

Johnson & Johnson Medical india
  •  Worked very closely with  Endocrinologists, Surgeons, Nephrologists to reach out & promote the Medical Devices of J& J
  • Custodian of technical Training about J&J Products in ICU & ITU setup. Conducting a series of  CME on Nurses & Dr education at Hospitals.
  • Implement the marketing & sales strategies in South Kolkata and creating it as the most potential territory in Eastern region with a year on year growth of 40 % in 2003-2005.
  • Represented East in worldwide Johnson & Johnson OTW Summit at Athens in Mar ’05.
Jun 2002 - Nov 2002

Sales Executive

BD India
  •   Accountable for far-reaching market research and studies pertaining to segmentation of market and customer i.e. both government institution and corporate accounts.
Apr 2000 - Jun 2002

Marketing Executive

Novo Nordisk Pharma India Ltd
  •  Successfully handled the entire gamut of Sales & marketing in South Kolkata
  • Got the 2nd Highest Achiever Award for Eastern India and the 6th Highest Achiever Award in All India in the year 2001.
  •  Established the Human Growth Hormone concept and translated it into sales in Eastern India

Education

Education
May 201414 - Sep 2015

HRBP Certification Program

SHRM

HRBP Certification program from SHRM  

Jan 2009 - Dec 2010

PG Diploma in Marketing & Corporate Training

National Institute of Management

PG Diploma from NIM Pune in Corporate Training & Marketing.

Jan 1999 - Apr 2000

PG Course in Applied Biology

Burdwan University

Post Graduate program in Applied Biology 

Aug 1996 - Aug 1998

B.Sc in Biology

Calcutta University

Bachelor of Science in Biology. Major - Zoology  with Botany, Chemistry & English.

Jun 1994 - Jun 1996

(10+2) in Science stream

Sakhawat Memorial

(10+2) in Science stream ,including Physics, Chemistry & Biology

Jan 1984 - May 1994

Matriculation

Sri Sarada Ashrama

General Matriculation exam

Certifications

Certifications
Aug 2014 - Present

“Instructional Design”

Vyaktitya
certified in Instructional Design for creating a real time learning solution as per the Business need
Dec 2010 - Present

Level 6 Certified Trainer

AMWAY
Certified LEVEL 6 Trainer in Sales Training & Knowledge development parameter in AMWAY in Consumer Behaviour & Advanced Selling skill in a Mass Training environment.
Jun 2001 - Present

Advance course in Diabetology & Medical Instruments

Steno Diabetes Centre
An extensive knowledge sharing in the field of Advanced Diabetology & relevant medical devices like Insulin pens, glucose monitor, digital Karada Scan etc.

Skills

Skills

Instructional Design

Certified Training professional with Instructional Design Proficiency. Created,launched & assessed many modules on various topics in functional & skill building space. Also awarded LEVEL 6 Certification(Highest in Amway University) for successful roll out of Advanced Selling Skill Training for the Gold Forum. The real learning gap & key teaching points evaluation with inputs from ID knowledge is my core area of expertise.

Functional & Leadership Training

 Knowledge of L&D domain with an expertise on both product & skill based training using the various training options available, and different learning and training styles,  Understanding of the key techniques – TNA, evaluation, transfer of learning into the workplace practice. Expert in devising a clear cut roadmap for soft skills & ledership training curriculum

Sales Training Skill

Creating learning solutions on Product & Skill training with Instructional Designing input.

Nurses, Technician, Paramedics & Brand Advisor Training

Rich experience in Training the back end support staff on Products & usage for a better patient management.Set up a separate domain in J&J Medicals for induction & training where I was the sole custodian of Training & conducted various CMEs in eastern region. In Amway, my major contribution was to do sessions Promoting and launching of various product ranges through Technical Training activities in Nutrition segment.Appointing, deploying and induction training of Nutrition & Beauty advisors.

Behavioral & Soft Skill Training

 Expert in devising the Behavioural Training depending on the target group at various level of the Sales & Nonsales organisation .  An Ambassador of training & development; able to promote new approaches to learning & knowledge transfer

Execution & Implementation skill

Flawless implementation of the organisation KPI in the field is the most critical aspect of execution skill. it also involves lots of follow up and stakeholders engagement to keep the focus alive.Collaboration & teamwork plays an important role in putting the mindshare of execution at place.

Technical Training in Healthcare

Knowledge of Healthcare industry, customer beahavious & learning need at Nurses, Drs & interns levels in both Hospital & private clinic set up. Created many modules in J&J for Nurses & patient education and conducted 5-8 CME per month in both Govt Medical Colleges & Private Hospitals.Interacted with HODs in both Medicine & Nursing school to get the real learning need of their interns & accordingly providing them learning solution by modules & internet references.