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Ganesh Parthiban

Marketing Student at Hult International Business School • Marketing Analyst for Hospitality Industry

Work experience

Aug 2013Sep 2013

Marketing and Sales Associate

ITC Limited, Hotels Division - Headquarters
• Worked on enhancing the share of business from the wedding segment for ITC Hotels • Researched on the market, and the competition • Understood the buying behaviour and expectations of the customers of this segment • Leveraged local Wedding Planners and Travel Trade (destination wedding) to enhance the share • Designed optimised wedding packages based on all the research
Jul 2012Aug 2012

Marketing and Sales Associate

Le Meridien
• Worked on social media analysis • Discovered and implemented different ways to improve social media presence • Met with an external agency responsible for social media and headed the deal to go through • Researched and analysed the Food and Beverage market of the city • Analysed the wine and spirit inventory of the hotel and contacted local alcohol distributers, and made contact with them to maintain a long term relationship
Jun 2011Sep 2011

Marketing and Sales Associate

The Westin
• Making presentations for sales pitching for British Airways and BMW • Contributed towards the proper documentation of facts and particulars of the property • Assisted a colleague responsible for the PR of the Property • Worked on designing and planning of various promotions • Helped planning an event for the main clients, working mostly on the design • Went on a couple of sales calls to gain initial experience

Education

20112014

Bachelor of Business Administration (BBA)

Hult International Business School
20072011

International Baccalaureate

Scottish High International School, Gurgaon

Skills

Business Strategy
Management
Strategy
Corporate Communications
SEO
Business Development
Business Planning
Entrepreneurship
Sales
Event Planning
Team Management
English
Brand Management
Marketing Management
Research
Online Advertising
Digital Marketing
Public Relations
Teamwork
Event Management
Online Marketing
Social Networking
Computer Security
Computer Hardware
Ethical Hacker
Hospitality Management
Advanced CSS
HTML
Photoshop
Marketing Research
Microsoft Excel
PowerPoint
Microsoft Office
Facebook
Marketing Strategy
Marketing
Market Research
Advertising
Social Media Marketing
Marketing Communications
Social Media