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Work History

2015-06

Regional Sales Manager Western Region

Western Region Baeshen Co
Regional Sales Manager.(—) Key Responsibilities and Achievements: Reporting to National Sales Manager-KSA. Achieve coverage, core distribution and objectives by channel and category through excellence in Execution.

Coach

Monitor the
sales on a daily basis and ensure that the sales targets are achieved. Identify opportunities in both existing and new accounts to maximize the revenues and deliver high sales growth in line with the company's annual operation plan(AOP) Provide continuous recommendation on the sales structure to successfully deal with the changing trade environment and optimize Route to Market Build and sustain relationship with key customers and monitor contracts, negotiating terms within the company's pricing strategy and approval matrix to meet volume and profitability targets. Prepare monthly sales development objectives developing the growth for each key customer in terms of customer programs, brands presence. Monitor and liaison with unit Managers to analyse sales by SKU/salesman/territory, credit limits and days sales outstanding(DSO) and profitability and support realization of territory goals. Conduct regular market visits, spot inspections and discussions to maintain objectives like prime locations and monitoring competition to launch effective countermeasures. Coach, develop, monitor and appraise team members to maintain organizational effectiveness. Ensure effective coverage of each territory by managing the cost effective utilization of the distribution fleet and resources to ensure on shelf availability and market shares.
2014-012015-06

Regional Sales Manager

Al Naghi Co
Regional Sales Manager.-(Northern Region) GlaxoSmithKline Company GSK(Al Naghi Brothers Company)(—) Key Responsibilities and Achievements: Develop & establish a strategic partnership with our sub-agents in Northern Region to further expand and penetrate the full range of products portfolio into the KSA market and focus on selling more profitable products. Drive the business to achieve the annual operation plan(Sales-Market Execution-Market Share-Profit) Lead the Business/Subagents thinking by implementing company brands strategies in the markets. Understand & drive customer's insights & developments. Manage sales & profitability to achieve sustainable growth & bring the business to greater heights. Ensure through my team that timely execution & implementation of marketing activities & initiatives at the trade level. Monitor Sub-agents sales teams & be responsible for end to end value business analysis and application. Improving the Coverage and Distribution Productivity. Ensure the Availability of products range(SENSODYNE, PANADOL, AQUAFRISH and Other Products) on the stands & displays in the market, also setting and executing Merchandising standards by channel through the distributor team. Ensure that the Sales team is applying the volume per outlet(VPO) enhancement, implementing the Customers Demand Forecasting and Product Availability Process, Trade Channel Segmentation.
2013-062014-01

Regional Retail Sales Manager-West Region

National Food Industries Company
Regional Retail Sales Manager-West Region — Ensure the execution of Plan and making sure that all concerned managers are well familiar with the plan and standards to execute. Responsible for coverage, distribution, merchandising of products, organization development and successful operation in order to achieve sales volume 36 million SR annual revenues, market share and profit objectives. Provide Coaching to all the junior staff through weekly, monthly meetings. Making sure that all team members are motivated to achieve their targets and goals. Building up relationships with key customers to make sure the optimum growth. Evaluate the services and products of all the competitors and take actions accordingly. Evaluating current processes and developing new processes to standardise growth system. Overall focusing on all major factors of growth i.e. planning, organizing, recruiting, delegating, supervising, evaluating and reporting.
2010-012013-06

Branch Manager

Pepsi Cola Company.
— Till Position: Branch Manager Key Accountabilities and description Achieve Annual Operation Plan Manage sales through existing sales team and manage the expansion plan and service quality on branch delivering 48 million SR annual revenues Managing distribution plan for all company items Preparing a monthly work-plan for sales team via specific plans to the sales supervisors, and monitoring the achievements of plans, including tracking daily sales, distribution of products Volume and Market share monthly Coaching and Motivation Numeric distribution and Availability promotion Communication and Relationship with trade Forecasting system in weekly and monthly process Financial Control.

Senior Supervisor

Saudi Snack Foods Co.Ltd. PepsiCo Company
West Region Position: Senior Supervisor(North Jeddah) Reporting to the Regional Sales Manager and managing assigned Districts and DTS(Down the Street) Key Accountabilities and description Ensure Target(Sales-Collection break down) is communicated monthly to the Sales Staff. Conducting daily morning meeting with DTS and motivating the team. Conducting one on one meeting with DTS Salesmen to review the sales collection and Marketing issues in my district. Monitor and Control MTD target of Sales & Collection. Develop new accounts and pursue new business opportunities. Trade Information-Maintaining Full Knowledge of Competition and Market conditions. Maintaining Execution Standards-Distribution of Stands-Placing Stands on dominant Positions FOC. Training, Coaching Sales Team to help them learn new Skills to achieve their monthly targets on time and develop sales routes in their respective districts. Division of Routes by route scanning to maximize volume distribution resulting greater sales. Preparing Performance Development Review. Control and managing Returns expiry damages in my area Reporting innovative ideas to the company in terms of new products and new sizes that are more acceptable in the market.
1996-012004-09

Saudi Snack Foods Co. Ltd. PepsiCo Company
Jan 2013Jan 2014

Regional Sales Manager-West Region

National Food Industries Company
Regional Sales Manager-West Region (Luna) (—) Key Responsibilities and Achievements: Ensure the execution of Plan and making sure that all concerned managers are well familiar with the plan and standards to execute. Responsible for coverage, distribution, merchandising of products, organization development and successful operation in order to achieve sales volume 36 million SR annual revenues, market share and profit objectives. Provide Coaching to all the junior staff through weekly, monthly meetings. Making sure that all team members are motivated to achieve their targets and goals. Building up relationships with key customers to make sure the optimum growth. Evaluate the services and products of all the competitors and take actions accordingly. Evaluating current processes and developing new processes to standardise growth system. Overall focusing on all major factors of growth i.e. planning, organizing, recruiting, delegating, supervising, evaluating and reporting.
Jan 2013Jan 2014

Regional Sales Manager-West Region

National Food Industries Company
Regional Sales Manager-West Region (Luna) (—) Key Responsibilities and Achievements: Ensure the execution of Plan and making sure that all concerned managers are well familiar with the plan and standards to execute. Responsible for coverage, distribution, merchandising of products, organization development and successful operation in order to achieve sales volume 36 million SR annual revenues, market share and profit objectives. Provide Coaching to all the junior staff through weekly, monthly meetings. Making sure that all team members are motivated to achieve their targets and goals. Building up relationships with key customers to make sure the optimum growth. Evaluate the services and products of all the competitors and take actions accordingly. Evaluating current processes and developing new processes to standardise growth system. Overall focusing on all major factors of growth i.e. planning, organizing, recruiting, delegating, supervising, evaluating and reporting.
Apr 2010Jan 2013

Branch Manager

Pepsi Cola Company.
— Till Position: Branch Manager Key Accountabilities and description Achieve Annual Operation Plan Manage sales through existing sales team and manage the expansion plan and service quality on branch delivering 48 million SR annual revenues Managing distribution plan for all company items Preparing a monthly work-plan for sales team via specific plans to the sales supervisors, and monitoring the achievements of plans, including tracking daily sales, distribution of products Volume and Market share monthly Coaching and Motivation Numeric distribution and Availability Visibility and Trade promotion Communication And Relationship with trade Forecasting system in weekly and monthly process
Apr 2010Jan 2013

Branch Manager

Pepsi Cola Company.
— Till Position: Branch Manager Key Accountabilities and description Achieve Annual Operation Plan Manage sales through existing sales team and manage the expansion plan and service quality on branch delivering 48 million SR annual revenues Managing distribution plan for all company items Preparing a monthly work-plan for sales team via specific plans to the sales supervisors, and monitoring the achievements of plans, including tracking daily sales, distribution of products Volume and Market share monthly Coaching and Motivation Numeric distribution and Availability Visibility and Trade promotion Communication And Relationship with trade Forecasting system in weekly and monthly process
Apr 2010Jan 2013

Branch Manager

Pepsi Cola Company.
— Till Position: Branch Manager Key Accountabilities and description Achieve Annual Operation Plan Manage sales through existing sales team and manage the expansion plan and service quality on branch delivering 48 million SR annual revenues Managing distribution plan for all company items Preparing a monthly work-plan for sales team via specific plans to the sales supervisors, and monitoring the achievements of plans, including tracking daily sales, distribution of products Volume and Market share monthly Coaching and Motivation Numeric distribution and Availability Visibility and Trade promotion Communication And Relationship with trade Forecasting system in weekly and monthly process
Sep 2004Apr 2010

PepsiCo Company

PepsiCo Company
Financial Control.. West Region
Sep 2004Apr 2010

PepsiCo Company

PepsiCo Company
Financial Control.. West Region
Sep 2004Apr 2010

PepsiCo Company

PepsiCo Company
Financial Control.. West Region
Jan 1996Sep 2004

PepsiCo Company

PepsiCo Company
Jan 1996Sep 2004

PepsiCo Company

PepsiCo Company
Jan 1996Sep 2004

PepsiCo Company

PepsiCo Company

Education

B.Com

Banha University

B.Com

B.Com