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Philippe Gamache

Marketing Specialist at Chipworks

Summary

  • Strategic and analytical marketing specialist with creative and graphic art skills
  • Passion to keep current on technology trends to provide new and innovative ideas for growth
  • Extensive marketing automation, web analytics, SEO and social related proficiencies
  • Team member who is intellectually curious, self-motivated and hungry to continue working a problem until it is solved

Work History

2013Present

Marketing Specialist

Chipworks, Patent and Technology Partner
  • Manage marketing campaigns for various initiatives and find new creative ways to nurture and engage customers through marketing email channels and social media

  • Design, implement and provide training for the lead management process inside the CRM to improve alignment between marketing and the international sales team

  • Create repeatable and scalable demand generation campaigns to convert visitors into active prospects and reporting on results to all key stakeholders 

  • Facilitate the customer journey by connecting and personalizing multiple channels and systems including the CRM, the marketing automation platform, the website and the products 

  • Create visually compelling and highly impactful collateral for various communication strategies, from blog images and infographics to customer presentations and email templates

20132015

Co-Founder

Captive Creative
  • Co-founded a small digital marketing company focused on helping local brands define their digital strategy and determine which vehicles and technologies will have the most impact with their target audiences
  • Services included branding, logo design, email template design, WordPress design, created several online assets like posters, blog images, infographics, and other graphics
Sep 2011Aug 2012

Marketing Intern

TerraChoice Environmental Marketing - UL Environment
  • Created advertisement products for various clients in order to help them position themselves as leaders in sustainability and drive sales in existing and future markets
  • Designed a creative sustainability report as well as infographic visual marketing materials for Avmor (a cleaning chemicals manufacturer) geared towards informing stakeholders of the company’s progress on their sustainability initiatives
Jan 2011May 2011

Domestic Branding Analyst

Canada Brand - Agriculture and Agri-Food Canada
  • Worked closely with the marketing team on the review of current segmentation strategies to present new ideas on retail promotion, web and social media marketing
  • Analyzed specific consumer shopping studies in order to help determine the Domestic Canada Brand’s; attributes, positioning and target markets

Education

20082012

Honors Bachelor of Commerce, Marketing (CO-OP)

Telfer School of Management, University of Ottawa, Ontario

The marketing option emphasizes how and why people and organizations purchase and consume goods and services, via a system of organizational activities designed to plan, develop, price, promote, and distribute products and services.

Skills

Digital Marketing
  • Well versed in various channels such as social media, marketing automation, content management, email marketing, blogging, crm, dashboard metrics, lead management process, A/B testing, growth marketing
  • Polished analytical and data-driven skills with ability to identify target audiences and sales ready leads
  • Previous experience with Wordpress, Drupal, Joomla, Salesforce, Pardot, Marketo, MailChimp, HubSpot
Analytics and Tools
  • Strong working knowledge of Google Analytics and up-to-date online marketing best practices for SEO
  • Identify & test new marketing channels and tools, not shy to bring new ideas to the table, creative thinker and effective implementer
  • Experience leading implementation projects to connect several technology systems by coordinating between senior management, sales, crm administrators and developers
Creativity and Graphic Design
  • High level of creativity and proficiency in identifying new opportunities with a forward thinking attitude
  • Possess a creative passion with a discerning eye for conceptualizing and articulating vision, process and concept
  • Innovative, proactive and demonstrate a strong design aesthetic with sound knowledge of most Adobe software (Photoshop, Illustrator and InDesign)
  • Microsoft Office Suite with expertise in visually appealing business oriented presentations
Communication
  • Self-confident effective communicator and soft-spoken persuasive speaker
  • Excellent presentation and writing skills in both French and English
  • Strong relationship building skills. A good listener, collaborator, and influencer
  • High level of enthusiasm, functions well in a team-driven dynamic environment
Driven to Succeed
  • Highly entrepreneurial with a dedication and an unrelenting drive to succeed and win 
  • Excellent organizational, problem solving and management skills with an ability to think strategically and creatively while prioritizing in a time sensitive environment
  • Natural curiosity and self-motivation to learn and keep current on technical aspects and trends to provide new and innovative ideas

Awards

  • Chipworks Top Metal Award Winner 2015  Biggest contribution to revenue
  • TheBeerStore Scholarship – 2 time Marketing Contest winner
  • Participated in 4 work-term placements of 4 months
  • Nominated for 2012 CO-OP Student of the Year award

Point of view

"The future of marketing is overwhelming, fascinating, and exciting; new tools are being designed every day to improve and provide strategic thinkers with new ways to reach and convert visitors into customers. The next few years should be fun".

Portfolio - Chipworks

Some of my projects at Chipworks

Portfolio - Captive Creative

Some of my visual projects at Captive Creative

Portfolio - UL Environment

Some of my visual projects at UL Environment