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Career Summary

More than 11 years of Business & Marketing Management experience in the top ranked organizations both at the Global as well as in the local market. Experiences include Global Brands Management, Business portfolio management, Product Innovation & Renovation, New Service Platform launch, 360° Communication development, Digital Marketing, Media Events and Market Research.

Work History

November 2015Present

Senior Marketing Manager

ACI Limited

Management of ‘Home Care Segment’ of ACI Consumer Brands, including SC Johnson’s brands in Bangladesh. The team consist of 7 personnel and 8 brands with 57 SKUs currently –

  • 3 Pest Control brands: ACI Aerosol, ACI Mosquito Coils & All Out (by SC Jonson)
  • 2 Air Care brands: Angelic & Glade (by SC Johnson)
  • 1 Shoe Care brand: Kiwi (by SC Johnson)
  • 1 Toilet Care brand: Vanish
  • 1 Men Grooming brand: Impact (coming soon)
March 2015October 2015

General Manager - Operation

PRAN-RFL Group

Was responsible for the total management of Biscuit, Cookies portfolio of PRAN for both local and international markets along with new Sales Channel development. Though it was a short stint but I am glad to achieve the below -  

  • Reorganize Business portfolio by tail management and product corrections.
  • Restructure Sales Channel Operation to bring back focus to the core business driver.
  • Bring 40% Top-line growth in just 3 months and deliver bottom-line expectations.
August  2012February 2015

Senior Manager - Brand & Marketing

Standard Chartered Bank, Bangladesh

Acted as the ‘Head of Digital Marketing’ in Bangladesh and was responsible to develop strategy & actionables to utilize the different Digital mediums in an integrated way for the e2e Path-to-Purchase funnel for both New and Existing Customers and the achievements are as below - 

  • Launch of Online Application & LMS Platform for Credit Cards – the first of such kind of digital acquisition channel in the Banking Industry of Bangladesh.
  • Utilization of Social Network, Search Engine and Blog platforms to improve Standard Chartered’s Brand Salience and drive business.
January 2010August 2012

Category Manager - Beverages 

Nestlé Bangladesh Ltd

Worked as 'Head of Beverage Business' of Nestlé Bangladesh consists of 3 Global brands - NESCAFÉ, NESTEA and NESFRUTA, with the below success stories -

  • —Added 2 new brands to the category basket and make the total business size more the double in just 2 years!
  • Lead the ever biggest media event from NESCAFÉ in the South Asia Region namely 'NESCAFÉ Get Set Rock!' from Concept to Implementation.
  • Formulate the vital strategic direction for the brand NESCAFÉ in Bangladesh market which turned the category back to growth path with a record growth rate!
  • Lead Bangladesh to be one of the first markets in the world in launching both NESFRUTA and NESTEA, which are the newest Global key strategic brands of Nestlé!
January 2009December 2009

Brand Executive – Beverages

Nestlé Bangladesh Ltd

Was responsible to develop new brands for Beverage category as I&R champion.

October 2006December 2008

Brand Executive – Culinary

Nestlé Bangladesh Ltd

Was responsible for 'MAGGI Soup' brand and launched new product range that doubled the business size in just 19 months with 900 BPS improvement at the bottom line.

March 2005September 2006

Marketing Officer

Nestlé Bangladesh Ltd

Worked in Communication and Market Research team and administered Market research and Media planning for all NBL Brands

Education

20112013

M.B.A

United International University

Marketing major and honored as ‘Summa Cum Laude’ for the academic excellence.

20012004

B.B.A

North South university

Dual-major in Marketing and Finance & Accounting and rewarded as ‘Cum Laude’ in the Graduating Class.

19992000

H.S.C

Notre Dame College

First division from Science background

TRAINING

  • Google Leadership training: Online training jointly organized by Google and Standard Chartered for 1 day

  • Digital Media in Marketing: A 3-days training in Mumbai by Standard Chartered Bank,

  • Everyday Coaching to the team members: A 2-days training by Nestlé Bangladesh in Dhaka

  • Frontline Leadership: A 2-days offsite training organized by Nestlé Bangladesh in Gazipur

  • Introductory Generating Demand (M1): An intense 7-days global training by Nestlé organized in Delhi 

  • Finance for Non-Finanace: A 2-days role play session organized in Dhaka by Nestlé

  • Value Added Personal Effectiveness: A 2-days soft-skill training organized in Dhaka by Nestlé

  • Brand Communication Framework: A 4-days training in Gurgaon organized jointly by Nestlé India and Publicis Worldwide

  • Introduction to Market Research & Consumer Insight: A 4-days attachment with Nestlé India