BroMenn joined Women’s Heart Advantage heart health program and needed to introduce it to the community. I developed an event at the local mall, including a style show, cholesterol screenings, kid’s play area, and displays from local organizations related to heart health. Held on a Saturday, the event drew almost 200 people for the cholesterol screenings alone, and large crowds for the other attractions. The hospital also obtained positive media coverage, reaching our awareness goals.
During my tenure at PersonalCare, managed care suffered from damaging and inaccurate publicity. My goal was to reach out to influential constituents – employer groups, legislators, media, and well-known members of the public – with a positive message. I was able to secure a date for the president of National Committee for Quality Assurance, the managed care oversight agency, to visit the area. We invited representatives for our target groups to a luncheon and presentation in Springfield, with the hope of getting legislators or their staff to attend. I also prepared a comprehensive resource book on managed care issues for all attendees. The event surpassed our attendance expectations and generated positive media coverage in both the Springfield and Champaign MSAs.
BroMenn’s CEO decided to hold an annual meeting for the first time in 2003. I was chosen to head the event team. After meeting with the CEO to determine his vision, I gathered a team to help. The committee made decisions, then divided the work to execute the plan. We selected a venue, created the décor, arranged for catering, created a guest list and invitations, organized a display area, developed packets for all attendees, wrote and produced a presentation and video. The meeting was carried out beautifully, and worked so well that we followed the same guidelines for subsequent years.
I participated in Leadership McLean County, a program of the Chamber of Commerce. BroMenn’s CEO sponsored my application. As a part of the program, the participants were divided into groups to complete a community service project. My group decided to create a guide for fundraising for not-for-profit agencies, and met regularly to decide on the project, scope and division of tasks. Each stage of the process required all members to collaborate to make the best use of the strengths of each participant. I took over the final design of the booklet and the presentation. I also gave a part of the live presentation. The final product was a very useful guide for local agencies.
One week prior to the event, BroMenn committed to sponsor a tent at CommUniversity Day at ISU. Additionally, most of the marketing department was going to a conference on the weekend in question. I took charge of the event and used my formal and informal network resources to get a plan together on extremely short notice. Caterers was not available at such a late date, so I had to acquire food. I ordered giveaway items from a reliable vendor who could get them quickly. I located a putting green to provide an activity. I found staff to man the tent. The tent drew a great deal of traffic and turned out very well, despite very short notice.
After updating BroMenn’s graphic standards, I held educational sessions for internal customers who often created their own materials, and also served as their internal resource for questions and help. This greatly improved the look of our public materials and compliance with standards.