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Core Competencies

Strategic Planning

  • Establishing corporate strategies for achievement of topline & bottomline targets.
  • Business planning and analysis for assessment of revenue potential in business opportunities.
  • Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the business goals.

Business Development

  • Overseeing the sales & marketing operations, thereby achieving increased sales growth.
  • Utilizing client feedback & personal network to develop marketing intelligence for generating leads.
  • Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
  • Implementing pre/post launch sales promotional activities for brand building & market development.

Channel Management

  • Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share.
  • Developing new business partners to expand product reach in the market and coordinating with the dealers to assist them to promote the product.
  • Assisting the channel partners to meet their business targets and achieve profitable ROI.
  • Responsible for credit control & timely remittances from the market.

Client Relationship Management

  • Develop relationships with key decision-makers in target organizations for business development.
  • Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business.
  • Manage activities pertaining to negotiating/ finalization of deals (techno-commercial) for smooth execution of sales & order processing.

Team Management

  • Monitoring, recruiting, training & motivating the manpower & ensuring quality services in the market at the Dealership Level.
  • Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.
  • Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.


Personal Interest and Activities in free time.

  • Listening to Fusion & Indian Classical Music
  • Rock Climbing & Parasailing
  • Swimming & Cycling


Professional Synopsis

  • A dynamic professional with over 16 years of rich experience in Strategic Planning, Sales & Marketing, Business Development, Channel Management, Client Relationship Management and Team Management.Presently working with HP India Sales Pvt Ltd, as Enterprise Specialist – Defence & Government.
  • Expertise in managing operations with key focus on top line & Bottom Line profitability by ensuring optimal utilisation of resources. Result oriented record of streamlining the working SOPs for enhanced operational effectiveness.
  • A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth. Functional Skills include:- Strategic Planning                            - Sales & Marketing                                - Channel Management- Business Development                  - Client Relationship Management     - Team Management
  • Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.
  • An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, training, problem solving & organizational abilities. 

Gagandeep's Job Summary

Work experience

Jul 2014Present

Enterprise Specialist - West (Government & Defence)

HP India Sales

Organizational Roles

  • Based out of Mumbai and managing Defence & Government Business Maharashtra and Goa for HP's Consumable Range of Products.
  • KRA is to generate business from Defence and Government accounts by signing Rate Contract and ensuring the customer moves from alternate means of printing to buying of Original Consumables.
  • Working with Mantralai of Maharashtra, DIT Goa, HQ Southern Command, Materials Organization Navy, HQ Maintenance Command, ONGC, State Govt. Departments & Defence Units.
Feb 2007Jun 2014

Area Sales Manager

HP India Sales

Organizational Roles (May 2010)

ØCurrently Based out of Pune and managing ROM (Rest of Maharashtra) and Goa For HP's IPG Consumer business (HP Consumer Printers & Supplies) with a total market size of 7.25 Cr for hardware Sale and 13.2 cr for aftermarket Sales (Supplies).

ØManaging directly 9 VCP's (Volume Core Partners) engaging over 452 T3 Partners with 17 RSR for supplies business with 831 T3 partners.

ØTeam Strength: 5 FOS (Sales Executives) and 1 ISP's (In Store Promoters)

Organizational Roles (Nov08 To April 2010)

ØManaged Punjab + Himachal. For HP's IPG Consumer business (HP Consumer Printers) with a total market size of 1 Cr pm.

ØManaging directly 5 VCP's (Volume Core Partners) & Engaging over 200 T3 Partners.

ØTeam Strength: 2 FOS (Sales Executives) and 4 ISP's (In Store Promoters)

ØManaged Punjab for 6 Month handling 6 VCP’s and 700 retail counters with a team strength of 3 FOS’s and 6 ISP’s. (Nov 08 – April 09)

Organizational Roles (Feb07 to Oct 08)

ØManaged Karnataka Upcountry Market (ROK) + LFR + Retail Business for HP’s IPG Consumer business (HP Consumer Printers) with a total market size of 0.8 Cr pm.

ØManaged LFR’s Like Croma, Metro, EZone, Staples, and Home Solutions.

Job Responsibilities: Meet 100% Quota/Target

Managing VCP (Volume Core Partner) Channel

-Ensuring VCP’s ROI by means of healthy WOS and market breath and depth

Grow and Develop new markets in C & D Cities.

Maintain Market Share of Both Ink & Laser Business

Ensure High end SKU Mix leading to revenue growth both now and post                                        market

Conduct End users/Dealer (T3) focused Activities to grow the market

Ensure 1:3 Ratio on PC (Desktop) connect.

Manage & Engage End Customer’s SMB Clients.

Key Initiatives Taken

üMVP Program: (Most Valued Partner) Designed a T3 program locally for North Karnataka ensuring that all the T3 partners are engaged for a period of 3 Months and do not concentrate on competition products. This helped us in growing HP’s Market Share and ensuring visibility in the Market.

üAirtel Tie-Up: Did a Alliance with Airtel in Karnataka to grow Inkjet business of HP. As per the alliance Airtel the leading Broadband had floated 2 offers in the Market. One for there existing customer base of 400,000 customer where the customer got a free installation of HP AIO and second was for there new customers where in the customers got a free installation and also a special price as a privileged customer.

üAlliance with Tata Communication for South and North: The tie up with Tata’s was that with every WiMax (Wireless Broadband) the customer gets a free HP InkJet Printer. This leaded in total sales of over 5,000 printer sales to Tata’s by HP.

Achievements & Awards

üMVP Award (Most Valuable Performer) for Q308

üHP ASM of the Half Award H108

üLaser Category Award

Jun 2006Jan 2007

Manager BA


Key Responsibilities & Achievements

  • Responsible for handling Sales & Marketing operations across the Bangalore.
  • Performed a key role in the appointment of new BA/distributors and expansion on retail approach.
  • Accountable for handling renewal of packs.
  • Engaged in handling 124 Retail Counters with major focus to increase the same to 300 counters by Mar'07.

Achievements & Awards

  • Best Business Manager for H206
Oct 2002May 2006

Channel Manager

Tata Teleservices Limited

Key Responsibilities & Achievements

  • Involved in handling the distribution network for Post and Pre Paid Sales across North / East Bangalore with a monthly turnover of 4.1 Crores p.m. and 1800 sales activations.
  • Responsible for managing sales, market growth and counter expansion of the 2 distributors.
  • Ensuring timely payouts and ROI of the distributors.
  • Played a key role in showroom operations and expansion, entailing handling 6 Showrooms directly.
  • Generated Rs.1.8 Crores p.m. and 15000 service request through Bill Collection.
  • Significantly contributed in monitoring FOS productivity for Prepaid Distributor along with monitoring of the beat plan, reports and market visits.
  • Overachieved the projected targets by 120% for H2 of FY 02-03.

Achievements & Awards

  • "Level 1 Award" for overachieving Mobile Business Targets by 80%.
  • "Level 2 Award" for attaining continuous growth in H1 04-05.
  • "CEO's Award" for successfully implementing Lifetime Scheme in 2 days time in the market. 
Dec 1999Oct 2002

Sales Manager

Agrochem Private Limited

Key Responsibilities & Achievements

  • Engaged in strategy planning for selling Pesticides across the rural market of Karnataka.
  • Responsible for managing dealers / distributors through Field Staff and monitoring Field Demos & advertisements.
  • Successfully handled the North Karnataka Market for Sales with a turnover of Rs.30 Crores per year.
  • Holds distinction of minimizing the bad debts by Inner Movements of Stocks as per the need.
  • Ensured low lazy stock level at the end of the product season.
  • Boosted up the market share by 1.5% with sales turnover worth Rs.30 Crores.




Chaudhary Charan Singh University



Business Planning and Analyzing

Alliance Business Academy