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Objective

A senior management position within an organisation offering the opportunity to use my expertise in digital marketing & advertising, business development, or web application project management, where a strong understanding of client / customer service is needed.

Personal Information

  • Birthday: 07 Jan 1975
  • Nationality: French
  • French: native speaker
  • English: bilingual 
  • German: basics
  • Japanese: basics

Summary

Senior consultant in Marketing & Communications strategy looking for new career opportunities. I bring over 10 years of experience developed in digital communications, branding, marketing and sales in agency and on client side.

Managed international accounts and projects in 4A digital agencies in Hong Kong, Singapore, Kuala Lumpur and Geneva. Marketing, sales and operations experience in luxury hospitality and events management. 

Specialties

  • digital marketing strategy, search, email marketing, CRM and direct marketing
  • client services in advertising with agency experience in consumer goods, luxury hospitality, tourism and non-profit sector
  • multi-channel e-distribution and ROI driven campaigns
  • web application project planning and management, content management systems, CRM systems

Work experience

2015Present

Senior Consultant

Independent

Nutresia / ChefCuisine / Anne Sophie-Pic

  • multi-channel digital campaign management
  • campaign ROI & tracking strategy recommendations and management


MonCoachFinance - Head of Marketing

  • Marketing strategy setup & implementation, customer-centric approach
  • PPC / Adwords campaign management & reporting, conversion rate optimization
  • social media strategy management
  • website redesign & online presence strategy, UX, customer experience

Multiplicity - Consultant

Harris Projects - Consultant / website building

Freeride Spirit - Consultant

Jan 2012September 2012

Engagement Manager

blue-infinity

Ensuring client services, solutions offering and implementation of digital and traditional marketing activities and projects mainly for an international group specialised in consumer packaged goods.

  • Key account management and development
  • Supervision of web project management
  • Print projects, magazines
  • Delivery management of video production
  • Interactive learning platform (assesment through games)
  • CMS systems project planning.
  • Responsible for projects profitability, budgets and reforecasting
20102012

Head of Marketing Communications

SG Global Support Services

Responsibilities

  • Creation and implementation of multi-channel direct marketing communication strategies across SE Asia.
  • Client servicing, pitch presentations, digital marketing workshops.
  • Design direction in line with clients' branding and message.
  • Production and distribution of direct mail programmes in over 6 countries in 5 languages
  • Email marketing management, strategy and implementation, reporting and improvement.
  • Interactive SMS broadcasting
  • Development of SG's services, branding and strategy.
  • Frequent travel, regional presentations, client coaching in best practices.
  • Management of SG's marketing team.
  • Budgeting and expense management.
  • Recruitment & outsourcing of creative, technical and operational talent.

About SG

SG is a niche business process and IT enabled services outsourcing organization established in 6 countries across South-East Asia and offers data processing services, call-center services, strategic marketing and donor relationship management. Clients include international NGOs, UNICEF, UNHCR, WWF, WSPA and Save the Children.

20082011

Consultant

Independent

Selected clients:

  • Appco Group Asia - Consultant. Planning of digital marketing activities for Appco Group Asia, the Asian subsidiary of Appco, the leader in face-to-face marketing in 24 countries with over USD 500 million revenue per year.
  • SG Global Support Services - Project Director. Planning, outsourcing and project launch for the roll-out of a new CRM system built on .NET technology and supporting over 200 staff across Asia Pacific.
  • Mead Johnson - Consultant. Advised Mead Johnson on their digital marketing strategy. Executed integrated marketing campaigns and planned the new website for Mead Johnson.
  • MUST Asia Sdn. Bhd. - Digital Director. Developed the digital marketing services of MUST Asia Sdn. Bhd. Responsibilities: business development, strategy, search marketing, digital media planning & buying, creative direction, technical implementation, technical resources outsourcing, project management. Clients include Kraft, Unilever, Ricoh and Maxis.
  • Jack's Family Restaurants - Consultant. Consulted for a U.S. based fast-food chain with over 100 outlets nationwide. Achieved: website migration, basic search engine optimisation, google business directory & maps implementation, analytics tracking & reporting, maintenance, bi-monthly eDM, future development of online marketing.
20082009

Senior Account Manager

Isobar

Client servicing of international accounts for search marketing, online media planning and buying, online PR & social media marketing, tourism online distribution and revenue management, website design and ebusiness solutions.

20072008

Project Manager

Isobar
  • Project management for websites and online applications.
  • Large scale 18 month, multilingual project including implementation of content management systems, flash application build, high availability hosting, content delivery network, multilingual search engine optimization, copywriting and translation.
20042006

Sales Manager

Grand Hyatt Hong Kong
  • Specialised in the Meetings, Conventions and Exhibitions market. Oversaw major conferences including WTO's Ministerial Conference in December 2005.
  • Ensured a successful stay for several top celebrities, Heads of States, other political figures, and large scale events for fortune 500 companies.
20022004

Assistant Manager - Outlets

Grand Hyatt Hong Kong
  • Co-managed three outlets, running the daily operations.
  • Assisted in the planning and opening of an 80000sq. foot SPA (guest-rooms, function space and F&B outlets).

Grand Hyatt Hong Kong is the flagship hotel of the Hyatt chain. 

Education

19972001

Degree in Hospitality Management

Lausanne Hotel Management School

The curriculum focusses on Marketing, Finance, Business Administration and operations for hotels, restaurants, airlines and tourism organisations. Lausanne Hotel School rivals with Cornell as the best school for hotel management in the world.

References

Other references available on linkedin, or upon request.

Search Marketing

Awards

Interest

Photography, design, technology.