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A senior management position within an organization offering the opportunity to use my expertise in digital marketing & advertising, business development, or web project management, where a strong understanding of client / customer service is needed.


French: mother tongue.

English: mother tongue.

German: basics.

Japanese: basics.

Strong asian & international professional experience.

Work History

Head of Marketing


Blog du frontalier, Forum du frontalier


Relationship Manager

Jan 2012September 2012

Engagement Manager


Ensuring client services, solutions offering and implementation of digital and traditional marketing activities and projects mainly for an International group specialized in consumer packaged goods.

  • Key account management and development
  • Supervision of web project management
  • Print projects, magazines
  • Delivery management of video production
  • Interactive learning platform (assesment through games)
  • CMS systems project planning.
  • Responsible for projects profitability, budgets and reforecasting

Head of Marketing Communications

SG Global Support Services


  • Creation and implementation of multi-channel direct marketing communication strategies across SE Asia.
  • Client servicing, pitch presentations, digital marketing workshops.
  • Design direction in line with clients branding and message

  • Production and distribution of direct mail programmes over 6 countries in 5 languages

  • Email marketing management, strategy and implementation, reporting and improvement.

  • Interactive SMS broadcasting

  • Development of SG's services, branding and strategy.

  • Frequent travel, regional presentations, client coaching in best practices.

  • Management of SG's marketing team.
  • Budgeting and expense management.
  • Recruitment & outsourcing of creative, technical and operational talent

About SG

SG is a niche business process and IT enabled services outsourcing organization established in 6 countries across South-East Asia. Clients include international NGOs, UNICEF, UNHCR, WWF, WSPA and Save the Children. and offers data processing services, call-center services, strategic marketing and donor relationship management.




Selected clients:

  • Appco Group Asia - Consultantplanning of digital marketing activities for Appco Group Asia, the Asian subsidiary of Appco, the leader in face-to-face marketing in 24 countries with over USD 500 million revenue per year.
  • SG Global Support Services - Project DirectorPlanning, outsourcing and project launch for the roll-out of a new CRM system supporting over 200 staff across Asia Pacific. built on .NET technology
  • Mead Johnson - ConsultantAdvised Mead Johnson on their digital marketing strategy. Executed integrated marketing campaigns and planned the new website for Mead Johnson.
  • MUST Asia Sdn. Bhd. - Digital DirectorDeveloped the digital marketing services of MUST Asia Sdn. Bhd.Responsibilities: business development, strategy, search marketing, digital media planning & buying, creative direction, technical implementation, technical resources outsourcing, project management.Clients include Kraft, Unilever, Ricoh and Maxis
  • Jack's Family Restaurants - ConsultantConsulted for a U.S. based fast-food chain with over 100 outlets nationwide. Achieved: website migration, basic search engine optimization, google business directory & maps implementation, analytics tracking & reporting, maintenance, bi-monthly eDM, future development of online marketing.

Project Manager

  • Project management for websites and online applications
  • Large scale 18 month, multilingual project including implementation of content management systems, flash application build, high availability hosting, content delivery network, multilingual search engine optimization, copywriting and translation.

Senior Account Manager


Client servicing of international accounts for search marketing, online media planning and buying, online PR & social media marketing, tourism online distribution and revenue management, website design and ebusiness solutions.


Sales Manager

Grand Hyatt
  • Specialized in the Meetings, Conventions and Exhibitions market (MICE). Oversaw major conferences including WTO's Ministerial Conference in December 2005.
  • Restructured some of the hotel's client account base after review of account acquisition, retention, and development strategy. Took charge of events for luxury FMCGs
  • played anactive role in hotel revenue & channel management.
  • Ensured a successful stay for several top celebrities, Heads of States, other political figures, and large scale events for fortune 500 companies.

Assistant Manager - Outlets

Grand Hyatt Hong Kong
  • Co-managed three outlets, running the daily operations.
  • Drove reservations, maximized restaurants capacities and confirmation. Trained staff on service excellence, complaint handling and service recovery, computer skills and up-selling techniques
  • Assisted in the planning and opening of an 80000sq. foot SPA (guest-rooms, function space and F&B outlets). 
  • Implemented menu analysis for the food and beverage division, reviewed menu pricing, increased revenue and income. 

About Grand Hyatt Hong Kong:

A very experienced team in the flagship hotel of the Hyatt chain, adjacent to Hong Kong's Convention and Exhibition Centre. The hotel finished first of it's competitor set in Yield, revenue market share index, and food & beverage in 2004 and 2005. 



Degree in Hospitality Management

Lausanne Hotel Management School

The curriculum focusses on Marketing, Finance, Business Administration and operations for hotels, restaurants, airlines and tourism organizations.Lausanne Hotel School rivals with Cornell as the best school for hotel management in the world.


Search Marketing



Photography, design, technology.

Personal Information

  • Birthday: 07 Jan 1975
  • Nationality: French
  • Sex: Male
  • Status: Married with children

LinkedIn Profile


Currently working as Engagement Manager at blue-infinity, a leading agency in Switzerland specialized in branding, technology and systems' integration. I bring over 10 years of experience developed in digital communications, branding, marketing and sales.

Previously Head of Marketing Communications regionally (6 countries) for SG Global Support Services, and independent consultant advising international brands on digital marketing activities.

Managed international accounts and projects in 4A digital agency in Hong Kong. Marketing, sales and operations experience in luxury hospitality and events management. 


  • digital marketing strategy, search, email marketing, CRM and direct marketing
  • client services in advertising with agency experience in consumer goods, luxury hospitality, tourism and non-profit sector
  • multi-channel e-distribution and ROI driven campaigns
  • web application project planning and management, content management systems.