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Gabrielle Schulte

communications professional | music junkie | social media guru

Work experience

Jan 2013Present

Product Communications Specialist

G-TECH (assigned to FCA US LLC)
  • Manage media relations for Jeep® Wrangler, Jeep Grand Cherokee and Product Design Office projects
  • Compose product, marketing and community outreach press releases
  • Create key messages and talking points for spokespeople representing products, events or company efforts
  • Develop media relations strategies, public relations plans and media lists for new product, brand or marketing announcements
  • Generate PR buzz for products and company initiatives through traditional and non-traditional tactics
  • Maintain relationships with brands, engineering and design to stay informed on products and company initiatives
  • Organize media events, including FCA's largest annual media ride and drive event that hosts journalists from across the globe 
  • Support U.S. vehicle launches and media drive programs
  • Create media coverage reports for vehicles, advertising campaigns or events
May 2012Jan 2013

Product Communications Intern

Chrysler Group LLC
  • Composed product, marketing and community outreach press releases
  • Provided on-site support at media drive programs and assisted Brand News Room staff with event management
  • Managed media relations for Product Design Office events
  • Created media coverage reports for vehicles and advertising campaigns
Jan 2012Apr 2012

Public Relations/News Intern

WXYZ-TV Channel 7
  • Wrote press releases for station events
  • Produced short film segments for 33rd Annual Brightest & Best event
  • Assisted in organizing 33rd Annual Brightest & Best event
  • Answered tip calls and completed research projects for investigative reporters
  • Edited promotional packages using Final Cut Pro for“ Dr. Oz,”“ LIVE! with Kelly” and“ The Doctors”
  • Participated in station promotional shoots and logged video footage
Jan 2012Apr 2012

IT Communications Intern

Blue Cross Blue Shield of Michigan
  • Organized and hosted Take Our Daughters and Sons to Work Day for IT department
  • Organized all Town Hall and Sneak Peek Windows 7 upgrade events for all facilities in Michigan
  • Created internal communication materials, such as a“ Tips and Tricks” sheet for employees during Windows 7 upgrade
  • Managed all orders and deliveries for Windows 7 upgrade materials
Jan 2011Dec 2011

Publicity Coordinator

Green Light Go Music Publicity
  • Developed creative campaign strategies and used social media to publicize clients
  • Edited all press releases, website content and artist bios
  • Created and updated client media pages
  • Filtered potential clients for company roster
  • Wrote monthly blog post titled“ Gimme a Break” 


Sep 2008Apr 2012

B.A. in Communication, Minor in Public Relations

Oakland University