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  • SEO Product Owner (Inbound strategy, audit and optimization)
  • Digital native
  • Self-taught web handyman
  • Content strategy lover
  • Local Search profiler
  • Business Analyst
  • Advanced knowledge in web technology (front end & back end) 
  • Advanced knowledge of web standards
  • Strong analytical and problem solving skills
  • Autonomous, capacity to learn quickly
  • Team player, good communicator
  • Curious

Work experience

sep 2014Jan 2018

Senior Digital Strategist - Media performance / SEO / ASO / SMO

Yellowpages Canada
  • In charge of all vertical projects (Restaurants, Groceries, Shopping, Home Services) 
  • SEO initiatives from concept to production 
  • Agile project management
  • Dictate acceptance criterias for web release
  • Dictate business & technical requirements
  • Support all departments traffic initiatives
  • Data extraction and dashboard building
  • Wireframing and prototyping
  • App Store Optimization for 5 apps

Significant achievements

  • Canadian phone spam DB (5M yearly organic visits)
  • Local video platform aggregator (1.5M social visits)
  • Automated local articles platform aggregator
Mar 2014Sep 2014

SEO Consultant



  • Valtech
  • Adviso
  • Karavaniers du monde
  • Uranium
  • Brad
  • Uber Agency

Oct 2013Mar 2014

SEO Consultant

TVA Interactif
  • Audit
  • Mobile and desktop optimization
  • Information architecture
  • Analytics
  • Content Strategy
  • Training


  • ...
Jul 2012Aug 2013

SEO Strategist

  • Information architecture
  • Local Search
  • Analytics
  • Content Strategy


  • Videotron
  • Jean Coutu
  • Archambault
  • BRP
  • L'Oreal Paris Canada
  • Gore
  • TVA Boutiques
  • Sun Media (Journal de Montréal, Toronto Sun, etc.)
  • Intralinks
  • Sanofi
  • Aéroport de Montréal
  • Autonet
  • BrandSource
    Feb 2011Jul 2012

    Web Strategist

    • SEM
      • SEO
      • PPC
    • Analytics
    • Social Media strategy


    • Téléquebec
    • VIA Rail
    • La Caisse de Dépot et Placement du Québec
    • Ubisoft
    • Developpement économique Sept-îles
    • Domaine Chateau Bromont
    • Hotel le Crystal
    • Tourisme Saguenay Lac St-Jean
    • Tourisme Québec
    • Télé
    Sep 2006Feb 2011

    Project Coordinator / Web Integrator

    Luxuy Retreats

    In charge of maintaining and updating all the Luxury Retreats' web sites:


    • Email campaigns
    • Prototyping
    • Project coordination with technical team
    • Knowledge Management Wiki implementation
    • Creating compagny blog for newsletter support
    Nov 2008Feb 2011


    Luxury Retreats

    Follow-up of IT policies and standard procedures to manage the content of Luxury Retreats Int.’s entire internet presence. 

    • Coordination of daily and weekly updates for all internet public facing sites.
    • HTML Programming & Integration
    • Site Maintenance:
      • Analytics
      • Perform ad-hoc maintenance requests
    Apr 2009Feb 2011

    SEO Analyst

    Luxury Retreats

    In charge of all the Luxury Retreats website natural ranking

    • Analysing data and technical/structural reviews of websites
    • Create detailed search engine optimization recommendations for all sites
    • Website structure, page structure and internal linking structure
    • Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned sites to stakeholders
    • Implement strategies to reach high rankings for relevant, high-volume search terms
    • Staying on top of current SEO news, search engine feature changes, and algorithm shifts.
    • Research, create and deliver a long-term SEO strategy for the channel that complies with best practice standards and will drive sustainable traffic
    • Advice on implementation and page code
    • Page copy and keyword optimization
    • Monitoring and reporting
    • Competitor and back-link analysis

    Realisations :

    • Increase SEO traffic shares on high conversion expressions
    • Create an Optimize a Blog for SEO
    • Redefine internal linking strategy
    • Redefine an Images SEO strategy
    Jan 2003Aug 2004

    Assistant project manager

    Air France

    Setting and deployment of a new QA electronic management system

    Realisations :

    • Planning, scheduling, ressources planification 
    • Processes modelisation, use cases
    • System user analysis and coordination with the key users
    • Training manuals creation, software suppliers coordination.


    Project management

    Requirements definition, follow up, priorization and resource management 

    Search Engine Optimization

    On site optimization, Content strategy, Information Architecture, Local Search, Website mirgration, Microformat implementation, Certified Google Analytics specialist

    App Store Optimization

    Competition analysis, Keyword research, A/B testing, Visual and editorial optimization in both stores in both languages, Analytics followup

    Social Media Optimization

    Synergy between all digital assets: 360 (Blog, Social Networks, mobile and Websites),  Experienced with major CMS

    Technical Skills

    HTML, CSS, Javascript, PHP, SQL


    Office Suite (Word, Excel, Access, Powerpoint ), Google Analytics, Google Adwords, Source Tree, JIRA, Search Console, Google Data Studio, Big Query, Mobile Action


    Goals definition, Tracking implementation, Keyword research, Campaign structure creation, Landing page optimization & CRO


    Associative Activity

    Founder member, treasurer and Webmaster of an Online couponing website G-Faim created in 2001


    • Business Plan
    • Project management
    • Planning
    • Graphics Design
    • Database creation
    • Customers management
    • Cash flows management
    • Negotiation
    • Marketing analysis
    • Advertising campaign installation
    • Partnerships establishment 

    Hobby & Interest

    Gaming (PS4/PC/Mobile), Ping Pong, Fishing, Blockchain enthusiast, VR/AR, IOT, Home automation 

    Academic Project

    Research essay about the installation of the ISO 9001 (v2000) standard’s impact on the design and the update of information systems.

    Find me on the web


    References available on request.


    Aug 2004Dec 2005

    DESS (Diplôme d'Étude Superieur Specialisé)

    HEC Montreal
    • Project manager
    • Process reengineering
    • Professional web site creation
    • Project leadership
    • SME management
    • Teamwork with multi cultural team
    Aug 2000Jun 2004

    Bachelor of Management

    TEMA Reims Management School
    • 4 years Courses with double skills management engineering 
    • Team work in a technological project environment.
    • Basic Knowledge of ERP
    • Basic Marketing Knowledge
    • Micro / Macro Economy
    • Web Creation
    • Economic Intelligence 
    Sep 1997Jul 1998


    Sacré Coeur

    Equivalent of collegial studies specialized in Science (Chemistry, Math and Physics)