Summary

  • SEO Strategist (Inbound strategy, audit and optimization)
  • Content Strategy
  • Information Architecture
  • Local Search
  • Search Business Analyst
  • High computer skills
  • Advanced knowledge in HTML and CSS
  • High knowledge of web standard
  • Strong analytical and problem solving
  • Autonomous, capacity to learn quickly
  • Good team worker, good communicator

Activites

Side work

Website developper and consultant:

Associative Activity

Founder member, treasurer and Webmaster of an Online couponing website G-Faim created in 2001

Realisations:

  • Business Plan
  • Project management
  • Planning
  • Graphics Design
  • Database creation
  • Customers management
  • Cash flows management
  • Negotiation
  • Marketing analysis
  • Advertising campaign installation
  • Partnerships establishment 

Hobby

Gaming

  • PS3
  • Xbox360
  • PC
  • Mobile

Travel:

  • 2 months in Chicago
  • 2 months bus trip across the USA from Chicago to Los Angeles
  • England
  • Japan
  • Spain
  • New Caledonia

Musical and sport fields:

  • Saxophone (five years with one in orchestra)
  • Ping Pong
  • Fishing

Academic Project

Research essay about the installation of the ISO 9001 (v2000) standard’s impact on the design and the update of information systems.

Find me on the web

References

References available on request.

Work History

Work History
Oct 2013 - Mar 2014

SEO Consultant

TVA Interactif
Tasks
  • Audit
  • Mobile and desktop optimization
  • Information architecture
  • Analytics
  • Content Strategy
  • Training

Clients:

  • Argent.canoe.ca
  • Tva.canoe.ca
  • Tvanouvelles.ca
  • Tvasports.ca
  • Yoopa.ca
  • ...
Jul 2012 - Aug 2013

SEO Strategist

NURUN
  • SEM
  • Information architecture
  • Local Search
  • Analytics
  • Content Strategy

Clients

  • Videotron
  • Jean Coutu
  • Archambault
  • BRP
  • L'Oreal Paris Canada
  • Gore
  • TVA Boutiques
  • Sun Media (Journal de Montréal, Toronto Sun, etc.)
  • Intralinks
  • Sanofi
  • Aéroport de Montréal
  • Autonet
  • BrandSource
Feb 2011 - Jul 2012

Web Strategist

Pheromone
  • SEM
    • SEO
    • PPC
  • Analytics
  • Social Media strategy

Clients

  • Téléquebec
  • VIA Rail
  • La Caisse de Dépot et Placement du Québec
  • RDS.ca
  • Ubisoft
  • Developpement économique Sept-îles
  • Domaine Chateau Bromont
  • Hotel le Crystal
  • Tourisme Saguenay Lac St-Jean
  • Tourisme Québec
  • Téléfilm.ca
Sep 2006 - Feb 2011

Project Coordinator / Web Integrator

Luxuy Retreats

In charge of maintaining and updating all the Luxury Retreats' web sites:

Realisations:

  • Coding of the entire Luxuryretreats website (released the 05/09/2008)
  • Coding and sending email campaign
  • Develop new website prototypes using latest technology
  • Coordinate projets with the back end
  • Implementing Knowledge Management Wiki
  • Creating compagny blog for newsletter support
  • Technology watching
Nov 2008 - Feb 2011

Webmaster

Luxury Retreats

Follow-up of IT policies and standard procedures to manage the content of Luxury Retreats Int.’s entire internet presence. 

  • Coordination of daily and weekly updates for all internet public facing sites.
    • Management of daily capacity for site updates (based on time required for updates and the amount of testing involved).
    • Responsible for versioning JavaScript and css files
    • Responsible for assuring QA approval of changes before updating production.
    • Provide status updates to management on a daily and weekly basis (as needed).
  • HTML Programming & Integration
    • Responsible for html and css coding of the company newsletter and promotional web pages on an “as-needed” basis.
  • Site Maintenance:
    • Monitor site activity
      • Assure all sites are performing according to standards
      • Identify site errors and potential issues via application event viewer
    • Perform ad-hoc maintenance requests
    • Perform regular housekeeping of inactive files
Apr 2009 - Feb 2011

SEO Analyst

Luxury Retreats

In charge of all the Luxury Retreats website natural ranking

  • Analysing data and technical/structural reviews of websites
  • Create detailed search engine optimization recommendations for all sites
  • Website structure, page structure and internal linking structure
  • Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned sites to stakeholders
  • Implement strategies for attaining high rankings for relevant, high-volume search terms
  • Staying on top of current SEO news, search engine feature changes, and algorithm shifts.
  • Research, create and deliver a long-term SEO strategy for the channel that complies with best practice standards and will drive sustainable traffic.
  • Advice on implementation and page code.
  • Page copy and keyword optimization.
  • Monitoring and reporting.
  • Keyword research.
  • Competitor and back-link analysis.
  • Work autonomously to identify areas of opportunity and improvement.
  • Define specs for every modifications implying Back End work
  • Coordinate developpement with Back End

Realisations :

  • Define targeted keyword for each websites
  • Optimize Metas and Content
  • Create an Optimize a Blog for SEO
  • Integrate Blog content to the main website
  • Redefine internal linking strategy
  • Redefine an Images SEO strategy
  • Add 1500+ pages to the website
Jan 2003 - Aug 2004

Assistant project manager

Air France

Parameter setting and deployment of a new electronic management system of quality paper documentation.

Realisations :

  • Planning management, meeting scheduling, resources estimation
  • Discussion on processes , processes modelisation, writing of use cases
  • Person in charge for the analysis of the system user, coordination with the key users
  • Gathering information from the decision makers, drafting of reports, following and updating of project management files
  • Analysis and design of training manuals, interfaces with software suppliers.
Jun 2003 - Aug 2003

Webmaster

Departmental association of the committees of forest's fires

Realisations :

  • Web site design, definition of the needs, information gathering among decision makers
  • Organization Web presence market study
  • Creation of the schedule of conditions
  • Web site realization respecting the graphic charter rules.

Skills

Skills

PPC

  Goals definition Tracking implementation Keyword research Campaign structure creation Keyword targeted Ad group creation Ad copywriting Landing page optimization Campaign optimization Test, test, test    

SEO Analyst

Advance knowledge of website optimization techniques for major search engines Content strategy Information Architecture Local Search Advance knowledge in HTML and CSS Basic knowledge of PHP and javascript  Understanding of Microformat implementation Certified Google Analytics specialist

Social Media

Implementation and optimisation for the major Social Media/Network: Youtube ; Facebook ;  Twitter. Synergy between all digital assets: 360 (Blog, Social Networks, mobile and Websites) Experience with Web content management systems Blog User and Creator Advanced WordPress understanding Extensive knowledge of Web 2.0 services (Wiki, Social Network...) Vision on business implementation Creation and management of Facebook page Creation and management of Twitter account

Software

Office Suite (Word, Excel, Access, Powerpoint ) Photoshop Dreamweaver MS Project Source Safe Google Analytics Google Adwords Editor

Education

Education
Aug 2004 - Dec 2005

DESS (Diplôme d'Étude Superieur Specialisé)

HEC Montreal
  • Project manager
  • Process reengineering
  • Professional web site creation
  • Project leadership
  • SME management
  • Teamwork with multi cultural team
Aug 2000 - Jun 2004

Bachelor of Management

TEMA Reims Management School
  • 4 years Courses with double skills management engineering 
  • Team work in a technological project environment.
  • Basic Knowledge of ERP
  • Basic Marketing Knowledge
  • Micro / Macro Economy
  • Web Creation
  • Economic Intelligence 
Sep 1997 - Jul 1998

French BACCALAUREAT

Sacré Coeur

Equivalent of collegial studies specialized in Science (Chemistry, Math and Physics)