Marketing executive with broad experience in managing commercial development, sales and marketing on strategic level. Direct experience with web2.0, WOM marketing, brand development, e-commerce, integrated communication and project management. Interested in strategic level positions and creative challenges.

My background exemplifies a track record of achievement, my qualifications and expertise include the following:

● Developed and implemented overall company strategy, brand strategy and marketing strategy. ● Developed, launched and managed new services, brands and marketing programmes in a wide variety of different markets across many different cultures, both B2C and B2B.

● Improved and modernized brands and corporate image through Public Relations, ATL and BTL.

● Successfully managed many international organizations in challenging situations.

● Implemented projects that required cross organizational cooperation and achieved results with remote teams at large geographical distances.

Work History

Work History
Feb 2008 - Present

Owner, managing director


Madeinart is a start up NewLuxury brand in contemporary portrait photography. Following a successful domestic pilot, the project now is on hold.

Dec 2005 - Jan 2008

Manager Central Europe

VisitBritain - National Tourism Board of Great Britain

Launched and managed VisitBritain's activity in Hungary, Poland and the Czech Republic

Key Achievements:

  • My job extensively contributed to the exponential growth of tourism from the region to the UK. From 2005 to 2007 the number of visits has grown by more than 100% from Central Europe resulting in more than 1.8 million travellers a year.
  •  As a result of the intense PR and Press work, more than GBP 1 million EAV has been achieved at a remarkable 1:20 ROI
  • By July 2007 the localisation of the fourth generation VisitBritain website has been accomplished all across Central Europe, by that a solid background is created for future online CRM activity.
  • Our trade marketing programme has succeeded in raising GBP 100.000 versus the target GBP 35.000
May 2002 - Nov 2004

Director Commercial Development

Malev Hungarian Airlines

Managed Marketing, E-commerce and Commercial Projects

Key Achievements:

  • Brand repositioning has been completed. The MALEV brand has recovered and shows a juvenile, dynamic image - and was winner of the Superbrands award in 2004
  • As a result of the restructured sales and marketing processes, Malev was able to safeguard it's position against the intense low cost competition on all threatened markets, and succeeded in growing around 25% in passenger volume.
  • As project supervisor contributed to the success of the launch of the travel portal
  • My team has successfully directed the commercial preparations (from the very first market analysis till the inauguration) of the operation to 15 new destinations
Feb 2001 - Sep 2001

Chief Operations Officer,COO

Flyonline Ltd.

Managed the development and operations of a startup online travel portal.

Project closed after 9/11

Jan 1998 - Feb 2001

Revenue Management coordinator - Marketing Department

KLM Royal Dutch Airlines

Key Achievements:

  • As project manager directed the design and implementation of a completely new trade marketing approach. By extensive segmentation analysis the basis of a professional channel management has been set. The results of this innovative developments were rolled out later all across the KLM world.
  • As project manager led the pricing alignment in CEE with Alitalia in 1999 during the merging process
  • Earlyer, as key account manager managed leisure and corporate accounts.

VisitBritain, best of...

MALEV Brand Rejuvenation


Sep 1992 - Jun 1997

Master of Science in Air Transportation

Technical University of Budapest

Masters thesis titled “Feasibility study of a conference hotel and parking facility at Budapest Intnl. Airport", Trainee at CLH, Intl. Airport Madrid 1996S

Engineering Management




Transportation Management

Airline Management

Air traffic control

Airport Management



Adobe Indesign

Adobe Illustrator

Adobe Photoshop

Microsoft office

Presentation skills

Communication skills