Principal / Creative Director
Earnstone Media Group
Earnstone Media Group - Fairfax, VA
Strategic thinking. Creative, focused execution. Budget and deadline orientation. These are the attributes that guide the Earnstone Media Group, a collection of talented specialists and experienced strategists who come together under my direction to address branding projects. Some of our projects include:
Fairfax County Public Schools - W.T. Woodson Football: Produced a coffee table book highlighting the fierce competition of the 2009 Varsity Football Season. Designed this book from start to finish, cover to cover. Photographed the action at 13 games, edited 13,000 images down to 220 of the best of the best, retouched, color corrected, and incorporated into the final product. http://ow.ly/101Kq
Wedgwood Society of Washington, DC:This society needed an Exhibition Catalog for "Wedgwood: 250 Years of Innovation and Artistry" representing 250 years of the Wedgwood collection's historic artistry. Integrally involved in the project from concept to completion. Planned and organized a 4-day photo shoot to carefully photograph 170 objects to capture their fine detail. Designed the catalog, front to back, including layout, photo editing, and selection of type font, to emphasize this remarkable history of discovery, vision, experimentation, industry, and exquisite design. http://bit.ly/aNqa0d
Nissan of Chantilly:Led major re-design and re-branding of the dealership’s website. Led team in development vision and new strategy by taking them from a “run of the mill” car dealership to a forward thinking distinct brand. Relying on Nissan Corporation for association, while creating individualism amongst a sea of sameness.
George Mason University:University won “Field of the Year”, huge accolades in sports turf community. Sports Turf Mgr. was a change agent who went after sponsorship in a non-traditional way. Assembled still images into a direct mail video. Result: $100k in sponsorship.
Simon & Schuster: “Lessons From The Edge”book photo-production of over 25 extreme athletes. Negotiated contracts with agents. Coordinated athletes schedules and locations. Art Directed and designed images to have a consistent “look and feel” across the project. Result: Book went into a second printing.
Trust Title:Direct mail campaign to drive prospective customers to website and increase brand awareness. Result: Firm grew from one to five offices.