Ali Zaheer


•Marketing and Business consulting experience with leading companies in B2C environment

•B2C and B2B business development experience managing key accounts and generating leads

•Masters of BuMarketing siness Administration (MBA - 2010) from S.P. Jain Center of Management, Singapore/Dubai.

Work History

Work History

Management Intern

M H Enterprises

Research and Analysis

●Studied UAE FMCG Market to recommend marketing & branding strategies to maximize sales of ‘Bavaria’ Non Alcoholic Malt Beverage

Strategy recommended matched with principal Bavaria’s upcoming media campaign for the region, recommendations were implemented by the MH Group in UAE Market

Sep 2010 - Present

Lead Consultant

Insights & More

Brand and Business Consulting

·Managed multi-country projects for leading B2C brands and companies encompassing -

Marketing Diagnosis – 360o marketing review identifying category and brand drivers

Consumer segmentation and profiling, TA identification

Meta-Analysis – multi-research analysis to arrive at common business approach across set of markets

Retail and Portfolio analysis, identifying industry trends and competitor benchmarking

Category exploration and scoping studies identifying key markets and opportunity area

Competitor intelligence – mapping competitor activities across marketing mix

Organizational Development

·Managed social media, website, lead generation activities for business development

·Lead and aligned team members efforts to ensure successful completion of projects     

Client Management and Business Development

·Built and maintained healthy business relations with new and existing accounts, resolving customer queries to ensure enhanced customer satisfaction

Jun 2010 - Aug 2011

Global Assistant Brand Manager

Unilever Asia Pte Ltd

Brand Management and Development

·Worked on global projects in areas of product development, concept development, advertising development and brand strategy.

·Analyzed brand performance, Identified market trends and opportunities in facial care category, analyzed consumer habits and attitudes, price/volume trends across markets and regions by studying in detail various retail/consumer panel databases like Nielsen, TNS, Euromonitor etc.

·Conducted competitive benchmarking, studied and analyzed competitor products and marketing mixes

Project Management

·Managed global innovation projects, liaised with agencies, vendors and multi-country teams alike for project implementation

May 2009 - Aug 2009

Management Intern

Mindshare, Singapore

Research and Analysis

●Studied Singapore-Market to get consumer insights & identify reasons for the low seat yield of Malaysia airlines.

Selected as Best Marketing Research Project at S.P. Jain Centre of Management, Singapore

Dec 2006 - Mar 2009

Executive Sales

Schaeffler Group

Key Account Management/Business Development

·Managed sales and marketing operations for FAG anti friction to various Key Accounts in North India Region.

·Direct Sales involvement & interaction with Key Accounts budgeting, planning, and responsibility of achieving sales targets, price negotiations and funds realization.

·Achieved Sales of 80 Million INR (2008) through increased service, planning.

·Youngest member in the team & solely responsible for all sales & marketing activities pertaining to Key Accounts in the North India region


Jun 2002 - May 2006

Bachelor of Engineering (B.E.)

Manipal Institute of Technology


Company: Engineers India Limited, Delhi

Client:Algeirs Refinery, Algeria

  • Conducted the Heat Load Calculations for the design of control room of Algeirs refinery, Algeria




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