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Educational publishing, sales, marketing, education industry, cognitive neuroscience, behavior and communication, professional networking, music, dance, a capella, barbershop harmony, literature, writing, community theater, digital photography, art, outdoor recreation, gourmet cooking, domestic and international travel

Groups and Associations

Member AA-ISP (American Association of Inside Sales Professionals); Harmony, Incorporated; New England Voices in Harmony



Proven success increasing sales volumes and profitability via defined marketing strategies and successful prospecting, including developing new business and leveraging existing relationships to secure additional revenue opportunities. Strengths include planning and execution of key initiatives integral to market penetration and managing strategic objectives within key accounts. Self-directed, innovative thinker adept at successful collaboration and relationship-building.

Core competencies

  • ·Business Development
  • ·Strategic Partnerships
  • ·Messaging and Positioning
  • ·Client Relationship Management
  • ·Targeted Marketing
  • ·Communications
  • ·Event Management

Fluent with MS Office 2010, MS Publisher, Web 2.0 technologies (Skype, Brainshark, Slide Rocket, Dropbox, Google Docs, etc.), Mail Chimp HTML Email Marketing, social media platforms, Oracle CRM on Demand, Goldmine


Led development and implementation of client-focused product awareness workshops, professional development institutes, and marketing communications to enhance curriculum support and drive lead generation. Increased product exposure and education with new and existing clients. Created and implemented ongoing targeted marketing program containing relevant content to drive interest and customer engagement. Exceptional leadership, performance, professionalism and work ethic.


“Jennifer Selby is easy to recommend because of her commitment to finding the right solution for our curriculum and professional development needs. As a new school reform program, she worked with our team to identify people who were close and who knew the nature of our special considerations in the Arab Gulf related to culturally sensitive content, shipping issues, and teacher support needs. Our elementary teachers, originally very nervous about the responsibility for teaching science in English, found that the materials we purchased and the PD support that came with them lead to their comfort and ease over time. Their success made the children love to work with the science kits and the children's success made teachers enjoy their efforts. Jennifer was always ready to think through the next issue with me or suggest some alternatives that I could consider before making decisions. I hope to get another opportunity very soon to work with Jennifer in another school reform effort. Jennifer's early childhood background was a real asset to us in her advice regarding developmental staging of different kits. I found her advice and ideas consistently helpful in planning, problem-solving, and alternative approaches. It is really my pleasure to offer my experience in working with Jennifer Selby as a reference on her behalf.”  March 13, 2011

Robin Dada, hired Jennifer for Instructional Resources Consultation and Sales  Top qualities: Great Results, Personable, Expert

“As a product manager for Delta Education/School Specialty Science I work with Jennifer on a regular basis. She is a tremendous asset to the sales group, and demonstrates her leadership capacity by taking the initiative to tackle issues that effect everyone and by her willingness to accept responsibilities. Jennifer has developed an innovative approach, taking advantage of web 2.0 tools like Skype to communicate with her clients and customers. She is solution-oriented, thorough and conscientious in all her interactions and always a pleasure to work with!”

February 1, 2011

Justine Hargreaves, Product Manager, Delta Education worked directly with Jennifer at Delta Education/School Specialty Science

“Jennifer is extremely knowledgeable in all aspects of the sales process and the education field. Jennifer's energetic and dynamic personality have helped her build solid relationships not only with her customers but, her internal team as well. Jennifer's proactive ways of consistently creating new prospects and maintaining customers is incredible! It has been a pleasure to work with Jennifer!” August 13, 2009

Jennifer Leeman (Leavitt) , Inside Sales Specialist , Delta Education worked directly with Jennifer at Delta Education/School Specialty Science

“Jennifer is clearly in the right position. She knows her products and territories and is eager to please her customer base. I've worked with Jennifer at industry exhibits and was so impressed with her communication style with the customers that I told her boss when I returned! She is an asset to our company and her department.” August 12, 2009

Tara Isaacs , Marketing Manager , Delta Education worked with Jennifer at Delta Education/School Specialty Science

Work experience

Mar 2007Present

Inside Sales Specialist

Delta Education/School Specialty Science

Successfully implementing solutions in numerous markets including science; literacy; international; after school; summer school; Title I and early childhood. Representing: • Full Option Science System, K-8 • Delta Science Modules, K-8 • Seeds of Science/Roots of Reading • Non-fiction and authentic literature Outstanding successes: Bellevue; Elkhorn; West Fargo; Bismarck; Grand Forks; Sweetwater 1; Johnson County; Great Falls; Singapore American School; KOFAC, Korea; Madares al Ghad schools, UAE; Saudi Aramco Schools, Saudi Arabia; American School in London; International School of Bangkok Select achievements:

• Negotiate strategic partnerships with freight forwarders and other company divisions to leverage unique international sales opportunities and contribute to international revenue growth

• Conceptualize targeted marketing pieces, HTML email and direct mail campaigns for open territory science adoptions; international schools; state shows; international education magazines and international conferences. Successfully positioned multiple core/supplemental products as blended science solution.

• Strategize with international education organizations (EARCOS, NESA, e.g.) to improve positioning of customer-centric solutions for international schools

• Craft territory-specific capability statements, customer on-boarding documentation and other customer-centric documentation as needed to efficiently manage customer expectations and enhance new customer/prospect experience

• Leverage social media to communicate brand value and build relationships within large accounts and the education community

• Hire and manage territory-based consultants and job assignments, successfully pairing the right consultants with districts for maximum performance and training effectiveness

• Manage staffing and execution of professional development workshops; local publisher exhibits; exhibits and workshops for state science shows and international conferences

Jun 2007Jun 2008

Volunteer Artistic Coordinator

Nashua Farmer's Market Association
Managed relationships with area artists and musicians to engender a more dynamic community market, with the ultimate goal of increasing market attendance and positively affecting downtown revitalization. Goals included increasing the number of artists and musicians scheduled, promoting the market through strategic use of advertising throughout downtown artistic and musical organizations, and promoting the market through more grass-roots strategies such as social networking and photojournals.
Aug 2004Jan 2007


Parent/Teacher Tools
• Prepared competitive bids and quotes for area school districts • Increased sales and brand awareness • Developed innovative marketing initiatives for exclusive sales and thematic play days • Designed and produced monthly direct mailings advertising exclusive promotions and events • Coordinated continuing education workshops and conferences for area teachers • Maintained productive and successful vendor and client relationships • Examined sales trends between stores and managed inventory levels accordingly • Developed and facilitated dynamic, creative product plans incorporating cross-sell merchandise • Responsible for recruiting, training, and mentoring diverse sales staff
Aug 2003Aug 2004

Early Childhood Educator and Curriculum Supervisor

Children's World
Oct 1998Jul 2003

Early Childhood Educator and New Hire Training Supervisor

The Children's Place
• Executed successful family tours and follow-up strategies to secure and maximize enrollment • Developed and presented curriculum workshops at area continuing education conferences • Exceeded classroom standards for early childhood licensing and national accreditation requirements • Facilitated bi-annual re-accreditation process on three occasions



B.S. Education

Drake University

Attended Drake University courses throughout my junior and senior high school years as a precursor to my college career. Completed my elementary method and practicum, as well as secondary methods and practicum, by 1997.

Activities and Societies: Instructor, Summer Foreign Language for the Young Program, 1995-97


Early Childhood Certification

Des Moines Area Community College

DMACC allowed me to take the requisite college general education courses throughout high school as well as summers. I also achieved my early childhood certification through DMACC.