Public Relations and Marketing Chair
UNC Relay for Life
Became involved with the American Cancer Society fundraiser in August 2007.
- Serve as one of 11 committee chairs to the community-wide event.
- Created a yearlong public relations campaign for the event, which raised over $130,000.
- Compose and edit news releases, media advisories, fact sheets and media lists.
- Plan creative fundraising and awareness events to boost community involvement throughout the year.
- Presented at South Atlantic Collegiate Leadership Summit, "Effective Marketing and Online Strategies."