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*A sales and marketing professional with over 7 years of progressive growth. *A tenacious business driver, skilled at developing and executing new approaches to sales and revenue expansion. *A business savvy entrepreneur, with proven success in making crucial financial, management and branding decisions. *Exceptional network and relationship development skills, resulting in successful supplier, customer and employee relationships. *Consistent success in using innovation and technology to enhance manufacturing, product development and market penetration. I am fortunate to have worked for my family business for the last 8 years. As a small business, I had the opportunity to be involved in many different aspects of the business. My main roles is driving more sales from all of our sales channels. My education includes a Hons. B.Comm from McMaster University and an MBA from Hofstra Univerisy in the USA. My goals are to take my experience and my skill set that I have learned at Mother Hubbard's and apply them to a new role.

Work experience

Jan 2003Present

Sales Executive

Mother Hubbard's
• Achieved a 20% sales growth rate over a four year period by reorganizing and managing distribution channels including e-commerce, wholesale and retail. Sales were stagnant before reorganization. • Prospected and secured relationships with fortune 500 companies (Bed Bath and Beyond & Costco). These relationships will continue to grow. Relationships account for 40% of revenue • Launched e-commerce website. The e-store is expected to become the largest revenue channel within five years. • Traveled extensively to maintain and strengthen existing relationships with current accounts, adding 50 additional independent retailers. • Helped in the development and implementation of repositioning the MHC brand to become a premium brand within the marketplace. • Engineered a Google Ad and Standard Engine Optimization Campaign for Toronto, and Michigan Stores. The campaign achieves over 14K clicks per month. • Initiated a European relationship, namely in Bulgaria to enhance current sales stream with complimentary products • Involved in financial planning and forecasting; reduced purchasing costs by 15% and overhead was reduced by 18%.
May 2002Aug 2002

Informix Account Manager

•Developed relationships with existing clients via the phone using IBM’s Signature Sales Method. •Responsible for migrating existing Informix customers into passport advantage. •Delivered presentations educating software teams of new products releases. •Attended IBM’s E -Business University pertaining to IBM’s software strategies. •Self-education through online tutorials.
May 2001Aug 2001

Staff Accountant

National Strategic Research & Staff Accountant Toronto Completed industry competitive analysis of online music industry; developed and published a strategic plan for the client's options to combat technological changes within the music industry; strategic suggestions were received favorably. Designed and populated a database to be used as a strategic tool to outline KPMG and their competitors' presence in national print media; database and competitive intelligence report Researched and prepared briefing documents for KPMG's sales department to facilitate a better understanding of KPMG's services for prospective clients. Conducted primary interviews regarding data collection for Investment Advisory Services Provided KPMG with competitive intelligence data on the Big Five Accounting Firms. Assisted with the design and layout of an educational interactive CD-ROM to inform KPMG staff of changes to GAAP concerning stock compensation. Provided premium service to audit clients such as Toronto French School and Celestica as part of a team of accountants.

Sales Associate

Tennis Canada



Master of Business Administration (MBA)

Frank G. Zarb School of Business - Hofstra University

Honors Bachelor of Commerce Degree (Hons. B.Com); M.B.A/M.S

Michael DeGroote School of Business - McMaster University