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Summary

I have a passion for communications, my surrounding communities and professional sports.

I have a media communications and public relations background.I was recently in advertising (media buying) but now I am trying to get back into the public relations. I am an active member of the International Association of Business Communicators (IABC/Toronto) and contribute to both the Marketing Communications and Social Responsibility portfolios. I am looking at any opportunity that allows me to grow as a communicator.Thank you!

Work experience

Oct 2009Present

Barista

Starbucks Coffee Company
Sep 2008Jul 2009

Advertising TV/Radio Buyer

Carat
-Executed Television/Radio advertising buys for large clients like Rona, California Tourism and Alberto Culver
Sep 2008Jul 2009

TV/Radio Advertising Buyer

Carat
Carat Canada, 2008 - 2009 · Assisted on Rona, Arctic Gardens and California Tourism advertising accounts. · Handled these clients' advertising budgets and station contracts as well as executed their television and radio buys. · Participated in focus group for TD Visa client-pitch presentation. · Negotiated contract deals with television and radio sales representatives. Was able to save 10-15% on several station contracts.
Oct 2006Sep 2008

TV/Radio Advertising Buyer

Mediacom
MediaCom, 2006 ­ 2008 · Executed radio/television buys for Combe, Canadian Tire, GlaxoSmithKline. Would execute and maintenance 10-15 television/radio buys per the four broadcast seasons. · Negotiated contract deals with television and radio sales representatives. · Proofread a client-pitch presentation for the BMW business.

Education

Post-Graduate Certificate

Mohawk College

Diploma

Mohawk College
20052006

Post-Grad

Mohawk College

Skills

Fundraising/Special Event planning
-Soliciting sponsorships for fundraisers. -Writing/Producing broadcast PSAs. -Executing logistics of event. -Developing/Executing initiative in support of fundraiser.
Communications Planning
-Discussing SWOT analyses. -Identifying issues and solutions. -Developing action plans to address target demographics.  
Account Maintenance
-Checked integrity of station contracts. -Filed and stored finalized TV/radio buys.  
media buying
-Execute radio and television buys for Canadian Tire, GSK, Rona, California Tourism. -Negotiate contracts with TV station reps.  
media relations
-Developing and pitching stories to the media. -Updating contact lists. -Writing media releases. -Researching media opportunities.